Profile of the Audience

Add a characteristic here. (For instance, consider the age range of the intended audience.) 13 (high schoolers' age) - 26 (medical school students' age)

Add a characteristic here. (For instance, consider where the intended audience falls on political spectrum.) Values: people who are anti-animal rights

Add a characteristic here. (For instance, consider the level of education of the intended audience.) High schoolers, college students, and medical students who are likely to do dissection in class.

Add a characteristic here. (For instance, consider the average income level of the intended audience.) The audience is part of the middle class or upper class. Lower class students likely do not have the resources to have the opportunities of performing animal dissections, so the ad may not be very relevant. On the other hand, students in the middle to upper class range might be dissecting animals in school for certain classes, so this message could possibly impact their decisions.