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The age range is going to be mostly high school students (where dissections are common in biology classes) as the depiction of another student dead in what is a familiar place for some high school students will attract people for PETA

The students targeted are likely going to be in higher-level classes as that's where dissections are most common (like honors biology instead of normal biology).

The students being targeted are most likely going to be in a more high-income environment where dissections are more common - these places can afford the equipment and the animals.

The students targeted are going to mostly be in North America because that is where dissections are most common (they will also speak English because this ad is in English).