MARKETING SPEECH

this is marketing

by seth godin

CHI?

SETH GODIN

imprenditore statunitense e scrittore di bestseller internazionali come:

• "this is marketing"
• "purple cow"
• "the tip"

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DIFFERENZE DALLE CAMPAGNE PUBLICITARIE CLASSICHE

01

Cosa lo distingue?

02

importanza della "tribu'"

Cosa ci spinge a farne parte?

03

creare valore

Come attiri l'attenzione del consumatore?

Buffer

Etsy

Chobani

E' una piattaforma di e-commerce artigianale che promuove la connessione diretta tra gli artigiani e i consumatori, puntando sull'autenticità e sulla creatività del prodotto.

E un'azienda che offre servizi di social media managment e rende le sue campagne di marketing il piu' trasparenti possibili e crea un'interazione autentica con la propria comunità.

E' un'azienda di yougurt che ha rivoluzionato il proprio settore di vendita da semplici campagne publicitarie ad una fitta rete di marketing.

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chobani

Come ha cambiato il proprio metodo di sponsorizzazione?

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ETsy

Come promuove la propria community?

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Buffer

Come tratta i propri clienti?

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"Tutto ciò che acquistiamo è un buon affare: ecco perché l'abbiamo comprato. Valeva (per noi) più di quello che l'abbiamo pagato, altrimenti non l'avremmo acquistato. Bisogna vendere valore, e prima ancora bisogna comunicare valore."

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.