MARKETING SPEECH

by seth godin

this is marketing

imprenditore statunitense e scrittore di bestseller internazionali come:

• "this is marketing"
• "purple cow"
• "the tip"

SETH GODIN

CHI?

+ INFO

Cosa lo distingue?

DIFFERENZE DALLE CAMPAGNE PUBLICITARIE CLASSICHE

01

importanza della "tribu'"

Cosa ci spinge a farne parte?

02

creare valore

Come attiri l'attenzione del consumatore?

03

+ INFO

+ INFO

+ INFO

E un'azienda che offre servizi di social media managment e rende le sue campagne di marketing il piu' trasparenti possibili e crea un'interazione autentica con la propria comunità.

E' un'azienda di yougurt che ha rivoluzionato il proprio settore di vendita da semplici campagne publicitarie ad una fitta rete di marketing.

E' una piattaforma di e-commerce artigianale che promuove la connessione diretta tra gli artigiani e i consumatori, puntando sull'autenticità e sulla creatività del prodotto.

Buffer

Chobani

Etsy

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Come ha cambiato il proprio metodo di sponsorizzazione?

chobani

+ INFO

Come promuove la propria community?

ETsy

+ INFO

Come tratta i propri clienti?

Buffer

"Tutto ciò che acquistiamo è un buon affare: ecco perché l'abbiamo comprato. Valeva (per noi) più di quello che l'abbiamo pagato, altrimenti non l'avremmo acquistato. Bisogna vendere valore, e prima ancora bisogna comunicare valore."

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.