Jobs to be done

the job

related

intrinsic

extrinsic

alternatives

motivation

opposition

impression

jobS to be done // JTBD CANVAS

Context

Role

Step

Higher Jobs

Lower Jobes

Other Jobs

Activities

Outcomes

Competition

Needs

Inertia

Senses

Desires

Anxiety

Emotions

Generate experiences with your content.

Measure results and experiment.

It’s got the Wow effect. Very Wow.

Activate and surprise your audience.

Make sure your audience remembers the message.

It’s ordered, hierarchical, and structured.

We don’t like to bore. We don’t want to be repetitive. Communicating in the same old ways is boring and doesn’t engage people. We do it differently. We annihilate boredom. We create things the brain likes to consume because they stimulate it.

You can develop the content in more detail in your verbal presentation. We recommend training your voice and rehearsing; the best improvisation happens when you’re prepared!

Show enthusiasm, smile, and maintain eye contact with your audience. 'The eyes, chico. They never lie.’ You’re bound to impress.

Interactivity

Animation

Magic

Creativity

Design

WoW effect

Context What situation or condition triggers the job? Role Which person or executor performs this job? Step What part of the customer journey is this?

Higher Job Which (more aspirational) job is this a part of? Lower Jobs Which (more functional) jobs are part of this? Other Jobs Which other jobs come before and after this?

Activities What is the customer doing? What intrinsically driven activities are stable over time and solution-agnostic? How will you close the happiness gap?

Outcomes What does the customer achieve? What extrinsically driven outcomes are stable over time and solution-agnostic? How will you close the happiness gap?

Competition What are the existing, alternative solutions that help the customer do the same thing or reach a similar outcome?

Needs Which pains, problems, and frustrations. push the customer toward the new product? Desires Which gains, opportunities, and wins pull the customer toward the new product?

Inertia Which habits prevent the customer from switching to the new product? Anxiety What is the customer uncertain about that prevents switching to the new product?

Senses Is a Wow Moment achieved by triggering some of the five senses? Emotions Is a Wow Moment achieved by triggering certain feelings?

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Create a new layer with all the Genially features.

Bring it to life with an interactive window

Got an idea?

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Create a new layer with all the Genially features.

Bring it to life with an interactive window

Got an idea?

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Create a new layer with all the Genially features.

Bring it to life with an interactive window

Got an idea?

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Create a new layer with all the Genially features.

Bring it to life with an interactive window

Got an idea?

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Create a new layer with all the Genially features.

Bring it to life with an interactive window

Got an idea?

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Create a new layer with all the Genially features.

Bring it to life with an interactive window

Got an idea?

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Create a new layer with all the Genially features.

Bring it to life with an interactive window

Got an idea?

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Create a new layer with all the Genially features.

Bring it to life with an interactive window

Got an idea?

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Create a new layer with all the Genially features.

Bring it to life with an interactive window

Got an idea?

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Create a new layer with all the Genially features.

Bring it to life with an interactive window

Got an idea?

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Create a new layer with all the Genially features.

Bring it to life with an interactive window

Got an idea?

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Create a new layer with all the Genially features.

Bring it to life with an interactive window

Got an idea?