BIG DATA GUIDE

Big Data

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Unveiling the Fashion and Retail Revolution with Big Data Insights

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Agenda

In Industry

Overview

Definition

Challenges & Solutions

Final Quiz

Case Study

Definition

big data 01

Big data refers to large and complex sets of information that traditional data processing methods struggle to handle. It involves the collection, analysis, and interpretation of massive volumes of structured and unstructured data from various sources.

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Overview

Big DATA 02

Big data has revolutionised operations in diverse industries, providing organisations with a competitive edge, improved operational efficiency, and enhanced decision-making capabilities. Click for more information on its impact.

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Overview

impact across industries

Operational Efficiency

Supply Chain Optimisation

Employee Performance & Engagement

Product Development & Innovation

Predictive Analysis

Fraud Detection

CustomerInsights

Risk Management

Decision-Making

In Industry

impact in fashion & retail

Big data empowers fashion and retail companies to make informed decisions, enhance operational efficiency, and deliver a more personalised and seamless experience to customers. The utilisation of big data analytics is increasingly becoming a strategic necessity for staying competitive and thriving in the rapidly evolving fashion and retail landscape.

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In Industry | Details

Impact in fashion & retail

Inventory Optimisation

Competitive Advantage

Customer Insights & Personalisation

Trend Forecasting

Supply Chain Management

Enhanced Customer Experience

Fraud Detection and Security

Challenges & Solutions

big data challenges: Smart solutions

In this section, you will learn more about the common challenges that organisations might face when implementing big data solutions.

solutions

challenges

Case Study

Zara's Big Data Success

Zara's data-driven fast-fashion: RFID, customer data, rapid adaptation, competitive edge.

Watch this short video. Once done, click 'Info'.

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Case Study Explained

Zara's Big Data Success

Zara's success hinges on a rapid fast-fashion model driven by RFID-tagged clothing and comprehensive customer data sources, processed in a centralized data center. This data-driven approach enables Zara to swiftly introduce new designs, adapt to customer preferences, and maintain a competitive edge in the fashion industry.

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Final Quiz

Big Data Basics Quiz: Unlocking Fundamentals

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Decision Making

Big data provides organisations with in-depth insights and facilitates data-driven decision-making. It helps leaders and managers make informed decisions based on accurate and real-time information, leading to better outcomes and improved organisational performance.

Operational Efficiency

Big data analytics helps organisations optimise their operational efficiency by analysing vast amounts of data in real-time. It allows identifying bottlenecks, process inefficiencies, or supply chain issues, enabling organisations to streamline operations, reduce costs, and improve productivity.

Predictive Analysis

Big data enables organisations to leverage predictive analytics to make accurate forecasts about customer behaviour, market trends, or business outcomes. This information helps businesses make informed strategic decisions, optimise resource allocation, and minimise risk.

Customer Insights

Organisations utilise big data to gain deep insights into customer behaviour, preferences, and trends. Analysing large volumes of customer data enables companies to personalise their marketing strategies, design targeted advertising campaigns, and improve customer experience.

Trend Forecasting

Analysing social media trends, fashion blogs, and other online platforms allows companies to stay ahead of fashion trends. Big data analytics helps in predicting consumer preferences, enabling fashion brands to design and produce items that align with market demands.

Fraud Detection and Security

Big data analytics play a crucial role in identifying and preventing fraudulent activities, such as credit card fraud and unauthorised access. This is vital for maintaining the security and trust of both customers and the company.

The video, from the YouTube channel 'DevExplain', provides an explanation of Big Data as an enormous amount of information generated from sources like social media and mobile devices, too vast for traditional processing methods.

CHANGE MANAGEMENT STRATEGIES

COLLABORATION & SKILLS DEVELOPMENT

Continuous Monitoring and OptimiSation

Robust data governance

data quality management

CLOUD-BASED SOLUTIONS

Maintaining high data quality involves investing in tools and processes, including data cleansing, validation, and master data management.

Implementing strong data governance policies with clear ownership, defined processes, and regular audits mitigates security risks and ensures data integrity.

Introducing cloud computing as a cost-effective solution for big data management, exploring scalability and flexibility compared to on-premises alternatives.

Effective change management involves communication, training programs, and fostering a data-driven culture to overcome resistance and ensure successful implementation.

Cross-functional collaboration and developing data-related skills are essential; organizations fostering a collaborative environment and investing in training programs equip employees to leverage big data effectively.

Stressing continuous monitoring of big data processes and performance, regular evaluations, adjustments, and optimization are imperative to maintain alignment with organizational goals.

Fraud Detection

Companies can use big data to identify fraudulent activities by analysing vast amounts of data and detecting abnormal patterns or anomalies. This helps organisations in various sectors, such as finance, insurance, or e-commerce, to prevent fraud, protect their customers, and increase trust.

Ensuring accuracy in diverse data and integrating various sources pose challenges, impacting decision-making when data quality is compromised.

Quality & Integration

Security Concerns

Managing large volumes of sensitive data necessitates addressing security risks through encryption, access controls, and privacy compliance.

Resistance to Change

Cultural and organisational challenges hinder the successful adoption of new technologies and data-driven approaches, emphasising the impact of resistance to change.

Investing in infrastructure, tools, and skilled personnel for big data implementation entails financial challenges, requiring clear ROI strategies and overcoming potential budget constraints.

Cost of Implementation

Product Development & Innovation

Big data analysis allows organisations to gather insights on consumer needs and preferences. This helps in developing new products and services tailored to market demands, driving innovation, and gaining a competitive edge.

Employee Performance & Engagement

Big data analytics can be used to analyse employee data, such as performance metrics, engagement surveys, or workforce demographics. This helps organisations in talent management, identifying areas for employee development, and optimising workforce planning.

Competitive Advantage

Fashion and retail companies that effectively harness big data gain a competitive edge. The ability to make data-driven decisions, quickly adapts to market changes, and meets customer expectations positioning these companies for sustained success in the dynamic industry.

Big Data in Fashion | Exploration

Objective: Analyse and compare articles on Big Data in fashion, or explore a self-selected case study.

Instructions:

1. Article Selection: Read either Article A or Article B (find the links in the Canvas Discussion Spot). Alternatively, find your own case study on Big Data in fashion (if you decide to find your own case study, please ensure you include a URL).

2. Reflection: Prepare a brief report with your findings.

3. Canvas Group Discussion: Go to Canvas Group Discussion by click the link below. More guidance is provided in the Canvas discussion spot.

3. Canvas Group Link:

Canvas Discussion Spot

Inventory Optimisation

By analysing historical and real-time sales data, companies can optimise inventory management. This includes predicting demand, preventing stockouts, and minimising overstock situations, leading to improved efficiency and reduced costs.

Supply Chain Optimisation

Big data analytics enables organisations to optimise their supply chain management by analysing the vast amount of data across the supply chain network. This helps in improving inventory management, reducing lead time, optimising logistics, and minimising costs.

Enhanced Customer Experience

Through data analytics, companies can understand customer feedback, sentiment, and engagement across various touchpoints. This information aids in refining marketing strategies, improving customer service, and ensuring a seamless shopping experience.

Customer Insights and Personalisation

Big data allows fashion and retail companies to analyse customer behaviour, preferences, and purchase history. This insight enables personalised marketing strategies, tailored recommendations, and a more personalised shopping experience.

Risk Management

Organisations utilise big data to assess and mitigate risks. By analysing large volumes of data from various sources, organisations can identify potential risks, assess their impact, and develop strategies to manage and mitigate them effectively.

Supply Chain Management

Big data facilitates better supply chain visibility by tracking the movement of products from manufacturing to distribution to retail. This helps minimise delays, improve logistics, and enhance overall supply chain efficiency.