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Winter Email Impact
Charlie Rosewarne
Created on January 29, 2024
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Transcript
Campaign Impact on App Engagement
Winter Email
No. Unique Visitors Rises by 54%No. Brand New Users Rises by 791% Engagement with My Cover Details rises by 71% Engagement with SMR Content rises by 483%
* vs average performance for January 2024
15 Jan - App Impact*
12 Jan - App Impact*
Post Campaign Impact
15 Jan
12 Jan
No. Unique Visitors Rises by 3%No. Brand New Users Rises by 40% Engagement with My Cover Details rises by 20% Engagement with SMR Content rises by 314%
44% Rise in Unique Visitors per day32% rise in Brand New Users per day 2% rise in Cover Details Engagement 75% rise SMR Clicks
Email sent to 965,388 recipientsOpen Rate: 56% Click-through Rate: 9%
Email sent to 731,533 recipientsOpen Rate: 54% Click-through Rate: 9%
Impact
15 Jan
15 Jan
12 Jan
12 Jan