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Winter Email Impact

Charlie Rosewarne

Created on January 29, 2024

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Transcript

Winter Email

Campaign Impact on App Engagement

12 Jan

15 Jan

Post Campaign Impact

Email sent to 731,533 recipientsOpen Rate: 54% Click-through Rate: 9%

Email sent to 965,388 recipientsOpen Rate: 56% Click-through Rate: 9%

44% Rise in Unique Visitors per day32% rise in Brand New Users per day 2% rise in Cover Details Engagement 75% rise SMR Clicks

12 Jan

15 Jan

15 Jan

Impact

12 Jan

15 Jan - App Impact*

12 Jan - App Impact*

No. Unique Visitors Rises by 54%No. Brand New Users Rises by 791% Engagement with My Cover Details rises by 71% Engagement with SMR Content rises by 483%

No. Unique Visitors Rises by 3%No. Brand New Users Rises by 40% Engagement with My Cover Details rises by 20% Engagement with SMR Content rises by 314%

* vs average performance for January 2024