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WATERY PRESENTATION
Bárbara Oliveira
Created on January 24, 2024
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Transcript
Advertising
Oral Pesentation
01
What is this?
Headline
Slogan
Short phrase used in advertising that is used to attract attention to a product feature or reinforce a company's brand.
Phrase or words marked in large, bold type in printed featured as part of a broadcast commercial.
Logo
Jingle
Short simple tune, often with words, that is easy to remember and is used to advertise a product on the radio or TV.
Symbol or other small design created by a brand to identify its products.
Copy
Target Group
Particular group of people that an advertisement is intended to reach.
Text that is intended to help the sale of a product.
Campaign
Advertisement
Item of publicity to promote a product in newspapers, TV commercials, billboards, flyers, pop-up ads, radio commercials, etc.
Organised course or plan os action.
02
Advertising strategies
Thank you!