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CANVAS BUSINESS MODEL WINDOWS
Yilin Lu
Created on January 24, 2024
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Transcript
SOJO
BUSINESS MODEL CANVAS
CustomerRelationships
Key Partners
Keys Activities
Value Proposition
Customer Segments
- Alterations
- Repair
- Sustainability Advocacy
Engagement via social media e.g. Ins, Facebook & TikTok, platform and community involvement.
01.
01.
01.
Convenient
Seamsters and bicycle couriers
Individuals needing clothing alterations or repairs
02.
Sustainable fashion
02.
Fashion Brands
03.
02.
Keys Resources
Environmental Protection
Channels
Environmentally conscious consumers
- The SOJO app & platform
- Seamsters & Bicycle couriers
- Logistics and delivery infrastructure
- Social media
03.
04.
- SOJO mobile app
- Website
- social media platforms e.g. Ins & TikTok
Retail Companies
03.
Quality tailoring services
Fashion Enthusiasts
- Development and maintenance of the app & platform
- Marketing and customer acquisition costs
- Operational costs, including logistics and payments to tailors
- Fees for clothing alterations and repairs
- Partnership deals with fashion brands
Cost Structure
Revenue Streams