Netflix - Digital Conversations and Marketing
Nicholas John
Created on January 24, 2024
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Transcript
Group 6
Activity 2 - challenges, trends, and our purpose
Key challenges
difficulty retaining and acquiring new subscribers
Loss of subscribers
Emergence of Disney+, Amazon Prime, Hulu, Paramount+, etc.
Increased competition
Constant changes in content consumption and shortening attention spans
Changing consumer behaviour
Media Trends
1. Regaining Popularity - Improving cinema attendance post-pandemic, 33% of consumers are more focused when watching at the cinema2. Hybridisation of Digital and Physical Entertainment - Growing trend in blending digital content with physical experiences3. Influencer Marketing - Increased collaboration with popular opinion-leaders4. Social Viewing Experiences - Trends towards shared viewing experiences, such as watch parties, both physical and virtual
smart objectives
1. achieve a 30% subscription upgrade in the cinema subscription plan by september 2025
2. Increase engagement with Netflix original productions by 15%
4. Increase annual Revenue by 10% by september 2025
3. gain exposrure on 5 national media outlets between august 2024 and december 2024
- Demographics
- Men & women aged between 18-34 (Gen Z)
- Young professionals
- Interests and behaviours:
- tech-savvy Customers who enjoy premium cinema and enhanced cinematographic experiences
- regular entertainment consumption and willingness to invest in subscription services
Target audience
THANK YOU
and Remember,We want to entertain the world!