SPA

SPORTS PODCAST FANS LISTENING BEHAVIOURS IN 2024

41% UK40% US18% OTHER

VOTERLOCATION

During the Sports Podcast Awards voting window, over 50,000 sports podcast listeners around the world were asked about their listening habits & behaviours.

46% UK44% US10% OTHER

This covered 6 continents, all demographics and included listeners of podcasts from multiple different sports - from Cricket to Curling and from Rugby to Rowing.

PODCAST LOCATION

Here are some of the findings…

Number Of Sports Podcasts Listened To Per Week

90% of people listen to more than one podcast per week, with more than half listening to 4+ different podcasts each week. 61% listen to multiple sports, with 13% listening to 4+ each week.

Number Of Different Sports Listened To Per Week

When And Where Do Sports Fans Listen?

64%

55%

48%

27%

56%

20%

40%

30%

48%

36%

Over two-thirds of people listen at multiple times throughout the day and across multiple different contexts.

DECODING THE DATA

The Sports Podcast Awards celebrates the best creators in the sports content space, whilst uniting a community of sports podcast listeners around the world. With nearly 1,000 entries across 20 countries around the world, and 20 different categories covering all sports, we received over 100,000 votes in total.

These questions were asked during the voting process, giving us a unique perspective into the listening habits and behaviours of sports podcast fans. For more information on the Sports Podcast Awards, head to www.sportspodcastgroup.com

Do Sports Fans Follow Podcasts On Social Media?

69%

31%

USA vs UNITED KINGDOM

The majority of sports podcast listeners follow their favourite podcasts on multiple other social platforms.Although YouTube listeners are less likely to follow on social media vs users of other platforms.

US based podcast fans consume more podcasts weekly than UK based fans.

They also listen to more sports than UK listeners.

Apple edges the consumption in the US, but Spotify reigns supreme in the UK.

Relaxing is the most common use-case for UK fans to listen to their sports podcasts vs commuting in the US.

What Podcast Platform Do Sports Fans Use?

43%

36%

29%

3%

14%

Google Podcasts, Pocket Casts and BBC Sounds were the top 'Other' platforms with brands such as Overcast, Podcast Addict, The Athletic, Castbox and Podbean challenging for market share.

The Best Of The Rest

A TALE OF TWO FOOTBALLS

33%

29%

6%

4%

Which Is The Most Engaged Sport?

8%

Spotify is the leading platform, followed by Apple & YouTube. Brand loyalty is strong with 79% of people only listening to the one platform.

SPORTS FANS ARE SPORTS NUTS!

1

1

7+

4-6

2-3

2-3

4+

Football is the winner here - the American version slightly edging out “Soccer” as the category with the most votes overall in the Sports Podcast Awards.

SPOTIFY LEADS THE WAY

THE MORNING COMMUTE IS KING!

IGNORE SOCIAL MEDIA AT YOUR PERIL!

User Behaviours And Habits

WOMEN'S SPORT ON THE RISE

1 in 4 winners were podcasts about women's sport, which is a huge increase from just 8% back in 2022.

300% increase in the number of women’s sport podcasts that entered YoY