Price

Use it with caution

Notes about the island

Notebook

Adventures on

A desert island

Backpack

Lost on an island, your quest is to traverse its treacherous terrain to reach the vessel that will ferry you to the mainland. Every step taken must be paved with cunning, for the island's riddles must be unraveled to forge a path and fill your backpack of knowledge along the way. And yet, amidst this struggle, a greater conundrum looms - to decipher the price element of the Marketing Mix in the realm of tourism. May your journey through this land of mystery kindle the flames of enlightenment.

Your team's element of the Marketing Mix is PRICE

Introduction

Shelter tent

To embark on your quest, unveil the hovering arrow below...

Missions

Boat

Forest

Shrubbery

Plane

Backpack

Backpack

Mission

Suitcases

Plane

Importance of Pricing

Backpack

The Price is Right As you survey the wreckage of the plane. You come across an unusual discovery amidst the debris. Buried beneath scattered belongings, you find a weathered but still functioning calculator, that must have belonged to the pilot and a small backpack that holds records of bookings for tourism services, but you can't seem to make out the price. You've realised that you can sell these bookings when you escape.. Can you guess the correct price in order to make a profit? Open the bag, to view the bookings and make your first guess.

£6, 328

£3, 206

£13, 104

A two-week all-inclusive booking in August, within a 5* luxury resort in the Maldives, awaits you!

Backpack

Is the price?

£6, 328

£3, 206

£13, 104

A two-week all-inclusive booking in August, within a 5* luxury resort in the Maldives, awaits you!

Backpack

Is the price?

13

£6, 328

£3, 206

£13, 104

A two-week all-inclusive booking in August, within a 5* luxury resort in the Maldives, awaits you!

Backpack

Is the price?

131

£6, 328

£3, 206

£13, 104

A two-week all-inclusive booking in August, within a 5* luxury resort in the Maldives, awaits you!

Backpack

Is the price?

1,310

£6, 328

£3, 206

£13, 104

A two-week all-inclusive booking in August, within a 5* luxury resort in the Maldives, awaits you!

Backpack

Is the price?

£6, 328

£3, 206

£13, 104

A two-week all-inclusive booking in August, within a 5* luxury resort in the Maldives, awaits you!

Backpack

Is the price?

32

£6, 328

£3, 206

£13, 104

A two-week all-inclusive booking in August, within a 5* luxury resort in the Maldives, awaits you!

Backpack

Is the price?

320

£6, 328

£3, 206

£13, 104

A two-week all-inclusive booking in August, within a 5* luxury resort in the Maldives, awaits you!

Backpack

Is the price?

£6, 328

£3, 206

£13, 104

A two-week all-inclusive booking in August, within a 5* luxury resort in the Maldives, awaits you!

Backpack

Is the price?

63

£6, 328

£3, 206

£13, 104

A two-week all-inclusive booking in August, within a 5* luxury resort in the Maldives, awaits you!

Backpack

Is the price?

632

£6, 328

£3, 206

£13, 104

A two-week all-inclusive booking in August, within a 5* luxury resort in the Maldives, awaits you!

Backpack

Is the price?

£157

£206

£351

A budget airline return flight from Cardiff to Amsterdam flying Friday and returning Monday

Backpack

Is the price?

£157

£206

£351

A budget airline return flight from Cardiff to Amsterdam flying Friday and returning Monday

Backpack

Is the price?

15

£157

£206

£351

A budget airline return flight from Cardiff to Amsterdam flying Friday and returning Monday

Backpack

Is the price?

£157

£206

£351

A budget airline return flight from Cardiff to Amsterdam flying Friday and returning Monday

Backpack

Is the price?

20

£157

£206

£351

A budget airline return flight from Cardiff to Amsterdam flying Friday and returning Monday

Backpack

Is the price?

£157

£206

£351

A budget airline return flight from Cardiff to Amsterdam flying Friday and returning Monday

Backpack

Is the price?

35

£157

£206

£351

A budget airline return flight from Cardiff to Amsterdam flying Friday and returning Monday

Backpack

Is the price?

£156

£72

£35

A day's entry into Desert Island Theme Park for a family of 4

Backpack

Is the price?

£156

£72

£35

A day's entry into Desert Island Theme Park for a family of 4

Backpack

Is the price?

15

£156

£72

£35

A day's entry into Desert Island Theme Park for a family of 4

Backpack

Is the price?

£156

£72

£35

A day's entry into Desert Island Theme Park for a family of 4

Backpack

Is the price?

£156

£72

£35

A day's entry into Desert Island Theme Park for a family of 4

Backpack

Is the price?

Backpack

Woow!!

Not only will you make a profit, you've also found food and cooking tools in the backpack!

Yeah!

They will be added to your backpack. You will need them to be able to eat during the days you spend on the desert island

Shelter tent

Well done! You made it through the plane wreckage, time to make your way to the Forest.

Missions

Backpack

Boat

Forest

Shrubbery

Plane

Backpack

Mission

Choosing the Right Price

Forest

Logs

Let's see what else can be found

There are many different pricing strategies for a business to choose from. They will consider competitors' activity, prices of other products their company sells and the stage a product has reached in the product lifecycle.

Backpack

As you wander through the forest, a tree catches your eye. Something peculiar gleams from the bottom of its trunk. As you approach, a mysterious marking reveals itself, hiding beneath the cloak of leaves. Brush aside the foliage, and take a closer look....

Growth

Decline

Backpack

Launch

What is the correct order of the product lifecycle?

Maturity

You have stumbled upon a labyrinth. At the entrance, a local guardian stands watch, wary of outsiders. To earn his trust and secure his aid in navigating the maze's twists and turns, you must first prove your worth by answering his riddles.

Growth

Decline

Backpack

Launch

What is the correct order of the product lifecycle?

Maturity

You have stumbled upon a labyrinth. At the entrance, a local guardian stands watch, wary of outsiders. To earn his trust and secure his aid in navigating the maze's twists and turns, you must first prove your worth by answering his riddles.

Growth

Decline

Backpack

Launch

What is the correct order of the product lifecycle?

Maturity

You have stumbled upon a labyrinth. At the entrance, a local guardian stands watch, wary of outsiders. To earn his trust and secure his aid in navigating the maze's twists and turns, you must first prove your worth by answering his riddles.

Growth

Decline

Backpack

Launch

What is the correct order of the product lifecycle?

Maturity

You have stumbled upon a labyrinth. At the entrance, a local guardian stands watch, wary of outsiders. To earn his trust and secure his aid in navigating the maze's twists and turns, you must first prove your worth by answering his riddles.

It directly determines the product life cycle stage

It affects the perception of product quality

Backpack

It influences the selection of distribution channels

How does competitors' activity influence a company's choice of pricing strategy?

It helps the company set competitive and market-driven prices

To justify higher prices based on superior product features

To prevent competitors from replicating their pricing models

To ensure that the company's product prices reflect its overall product portfolio

Backpack

To maintain consistency in pricing across the industry

Why is it essential for a company to consider the prices of other products sold by the same company when determining its pricing strategy?

Backpack

Awesome!!

You've got a rope, maybe it will be useful

Yeah!

It will be added to your backpack. You will need it during the days you spend on the desert island

Shelter tent

Well done! You made it through the Forest time to make your way to the Shrubbery.

Missions

Boat

Forest

Shrubbery

Plane

Backpack

Mission

Pricing Strategies

Shrubbery

Food

Backpack

Click when you have the solution

is a strategy where a business sets a low initial price for a product to quickly gain market share, aiming to attract a large customer base. sets prices ending in odd numbers (e.g., £9.99) to create a perception of affordability and encourage consumer appeal. sets the selling price by adding a markup to the production cost, ensuring expenses are covered and a profit is achieved. a strategy where a business sets an initially high price for a product to capitalise on early adopters and maximise revenue from those willing to pay a premium.

Amidst the foliage lies a parchment bearing scattered descriptions of pricing strategies. Rearrange them to match their correct number Once all solutions are gathered, multiply them into a final number to continue your journey...

Backpack

If Penetration Pricing is 9, what is Cost Plus Pricing? If Skimming Pricing is 8, what is Odd Pricing?

4 9 8 3

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Enter the password

School Holidays

Penetration Pricing

Odd Pricing

Cost Plus Pricing

changing prices based on the time of year when more or fewer people want something. It's about adjusting prices to match demand.

temporarily reducing the selling price of a product or service to stimulate sales, attract customers, or achieve specific marketing objectives

What is 'Promotional Pricing'?

Backpack

School Holidays

Penetration Pricing

Odd Pricing

Cost Plus Pricing

changing prices based on the time of year when more or fewer people want something. It's about adjusting prices to match demand.

temporarily reducing the selling price of a product or service to stimulate sales, attract customers, or achieve specific marketing objectives

What is 'Seasonal Pricing'?

Backpack

School Holidays

Penetration Pricing

Odd Pricing

Cost Plus Pricing

changing prices based on the time of year when more or fewer people want something. It's about adjusting prices to match demand.

temporarily reducing the selling price of a product or service to stimulate sales, attract customers, or achieve specific marketing objectives

What is the simplest pricing strategy?

Backpack

School Holidays

Penetration Pricing

Odd Pricing

Cost Plus Pricing

changing prices based on the time of year when more or fewer people want something. It's about adjusting prices to match demand.

temporarily reducing the selling price of a product or service to stimulate sales, attract customers, or achieve specific marketing objectives

What pricing strategy can be used with new products?

Backpack

School Holidays

Penetration Pricing

Odd Pricing

Cost Plus Pricing

changing prices based on the time of year when more or fewer people want something. It's about adjusting prices to match demand.

temporarily reducing the selling price of a product or service to stimulate sales, attract customers, or achieve specific marketing objectives

When is the 'peak' time of Seasonal Pricing?

Backpack

Backpack

keep it up!!

You've got an Axe, maybe it will be useful

Yeah!

It will be added to your backpack. You will need it during the days you spend on the desert island

Shelter tent

Well done! You made it through the Shrubbery, time to make your way to the Shelter tent..

Missions

Boat

Forest

Shrubbery

Plane

Backpack

Mission

....More Pricing Strategies

Fabrics

Shelter tent

Backpack

Cost Plus Pricing

Skimming

In the shelter tent, you find the belongings of your fellow passengers. Amongst their paperwork you find a note that suggests they were also trying to escape. Yet the message has been damaged by the tides. You will need to choose the right selection to complete the note and get to the boat.

Promotional

Envision a new eco-resort offering high-end, sustainable accommodations in a pristine natural setting. This exclusive retreat, with luxury amenities and eco-conscious practices, sets premium prices to attract discerning travelers seeking an indulgent and environmentally friendly getaway. The pricing strategy is:

Backpack

Skimming

Odd Pricing

In the shelter tent, you find the belongings of your fellow passengers - Kotler and Armstrong. Amongst their paperwork you find a note that suggests they were also trying to escape. Yet the message has been damaged by the tides. You will need to choose the right selection to complete the note and get to the boat.

Seasonal Pricing

Imagine a travel company offering ski packages in a stunning winter landscape. With cozy lodgings and exciting activities, the company adjusts prices seasonally. This ensures affordable options during the winter peak, catering to the demand for snowy adventures. The pricing strategy is:

Backpack

Penetration Pricing

Skimming

In the shelter tent, you find the belongings of your fellow passengers - Kotler and Armstrong. Amongst their paperwork you find a note that suggests they were also trying to escape. Yet the message has been damaged by the tides. You will need to choose the right selection to complete the note and get to the boat.

Cost Plus Pricing

A product is ultimately anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or a need. It includes:

Backpack

Backpack

Oh yeah!!

You've got a lantern, maybe it will be useful

Yeah!

It will be added to your backpack. You will need it during the days you spend on the desert island

Well done! You made it out of the Shelter tent, time to make your way to the Boat..

Missions

Shelter tent

Boat

Forest

Shrubbery

Plane

Backpack

Keep searching

Keep searching

Keep searching

Keep searching

Keep searching

Password:marketing

Keep searching

Check items in your backpack and use the flashlight to look for the code to access the last mission that will allow you to leave the desert island.

Wait, take a look in your backpack

Enter the complete code you have obtained to access the last mission

Introduce la contraseña

The elements of the Marketing Mix are interdependent and so they rely on each other, just like the panels of the raft and the rope to carry you to safety. To finally escape the island, you will need the passwords for Product, Place, and Promotion. If they haven't found them yet, split up and help!

Not so fast...

Enter Product password

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Enter the password

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Enter the password

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Enter the password

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