Price

Adventures on

Notebook

A desert island

Notes about the island

Use it with caution

Backpack

Lost on an island, your quest is to traverse its treacherous terrain to reach the vessel that will ferry you to the mainland. Every step taken must be paved with cunning, for the island's riddles must be unraveled to forge a path and fill your backpack of knowledge along the way. And yet, amidst this struggle, a greater conundrum looms - to decipher the price element of the Marketing Mix in the realm of tourism. May your journey through this land of mystery kindle the flames of enlightenment.

Introduction

Your team's element of the Marketing Mix is PRICE

Backpack

Missions

Boat

To embark on your quest, unveil the hovering arrow below...

Shrubbery

Plane

Shelter tent

Forest

Backpack

Mission

Plane

Importance of Pricing

Suitcases

Backpack

The Price is Right As you survey the wreckage of the plane. You come across an unusual discovery amidst the debris. Buried beneath scattered belongings, you find a weathered but still functioning calculator, that must have belonged to the pilot and a small backpack that holds records of bookings for tourism services, but you can't seem to make out the price. You've realised that you can sell these bookings when you escape.. Can you guess the correct price in order to make a profit? Open the bag, to view the bookings and make your first guess.

Backpack

A two-week all-inclusive booking in August, within a 5* luxury resort in the Maldives, awaits you!

Is the price?

£6, 328

£3, 206

£13, 104

Backpack

A two-week all-inclusive booking in August, within a 5* luxury resort in the Maldives, awaits you!

Is the price?

£6, 328

£3, 206

£13, 104

Backpack

13

A two-week all-inclusive booking in August, within a 5* luxury resort in the Maldives, awaits you!

Is the price?

£6, 328

£3, 206

£13, 104

Backpack

131

A two-week all-inclusive booking in August, within a 5* luxury resort in the Maldives, awaits you!

Is the price?

£6, 328

£3, 206

£13, 104

Backpack

1,310

A two-week all-inclusive booking in August, within a 5* luxury resort in the Maldives, awaits you!

Is the price?

£6, 328

£3, 206

£13, 104

Backpack

A two-week all-inclusive booking in August, within a 5* luxury resort in the Maldives, awaits you!

Is the price?

£6, 328

£3, 206

£13, 104

Backpack

32

A two-week all-inclusive booking in August, within a 5* luxury resort in the Maldives, awaits you!

Is the price?

£6, 328

£3, 206

£13, 104

Backpack

320

A two-week all-inclusive booking in August, within a 5* luxury resort in the Maldives, awaits you!

Is the price?

£6, 328

£3, 206

£13, 104

Backpack

A two-week all-inclusive booking in August, within a 5* luxury resort in the Maldives, awaits you!

Is the price?

£6, 328

£3, 206

£13, 104

Backpack

63

A two-week all-inclusive booking in August, within a 5* luxury resort in the Maldives, awaits you!

Is the price?

£6, 328

£3, 206

£13, 104

Backpack

632

A two-week all-inclusive booking in August, within a 5* luxury resort in the Maldives, awaits you!

Is the price?

£6, 328

£3, 206

£13, 104

Backpack

A budget airline return flight from Cardiff to Amsterdam flying Friday and returning Monday

Is the price?

£157

£206

£351

Backpack

A budget airline return flight from Cardiff to Amsterdam flying Friday and returning Monday

Is the price?

£157

£206

£351

Backpack

15

A budget airline return flight from Cardiff to Amsterdam flying Friday and returning Monday

Is the price?

£157

£206

£351

Backpack

A budget airline return flight from Cardiff to Amsterdam flying Friday and returning Monday

Is the price?

£157

£206

£351

Backpack

20

A budget airline return flight from Cardiff to Amsterdam flying Friday and returning Monday

Is the price?

£157

£206

£351

Backpack

A budget airline return flight from Cardiff to Amsterdam flying Friday and returning Monday

Is the price?

£157

£206

£351

Backpack

35

A budget airline return flight from Cardiff to Amsterdam flying Friday and returning Monday

Is the price?

£157

£206

£351

Backpack

A day's entry into Desert Island Theme Park for a family of 4

Is the price?

£156

£72

£35

Backpack

A day's entry into Desert Island Theme Park for a family of 4

Is the price?

£156

£72

£35

Backpack

15

A day's entry into Desert Island Theme Park for a family of 4

Is the price?

£156

£72

£35

Backpack

A day's entry into Desert Island Theme Park for a family of 4

Is the price?

£156

£72

£35

Backpack

A day's entry into Desert Island Theme Park for a family of 4

Is the price?

£156

£72

£35

Backpack

Woow!!

They will be added to your backpack. You will need them to be able to eat during the days you spend on the desert island

Yeah!

Not only will you make a profit, you've also found food and cooking tools in the backpack!

Backpack

Missions

Boat

Well done! You made it through the plane wreckage, time to make your way to the Forest.

Shrubbery

Plane

Shelter tent

Forest

Backpack

Mission

Forest

Choosing the Right Price

Logs

Backpack

As you wander through the forest, a tree catches your eye. Something peculiar gleams from the bottom of its trunk. As you approach, a mysterious marking reveals itself, hiding beneath the cloak of leaves. Brush aside the foliage, and take a closer look....

Let's see what else can be found

There are many different pricing strategies for a business to choose from. They will consider competitors' activity, prices of other products their company sells and the stage a product has reached in the product lifecycle.

Backpack

What is the correct order of the product lifecycle?

You have stumbled upon a labyrinth. At the entrance, a local guardian stands watch, wary of outsiders. To earn his trust and secure his aid in navigating the maze's twists and turns, you must first prove your worth by answering his riddles.

Decline

Growth

Launch

Maturity

Backpack

What is the correct order of the product lifecycle?

You have stumbled upon a labyrinth. At the entrance, a local guardian stands watch, wary of outsiders. To earn his trust and secure his aid in navigating the maze's twists and turns, you must first prove your worth by answering his riddles.

Decline

Growth

Launch

Maturity

Backpack

What is the correct order of the product lifecycle?

You have stumbled upon a labyrinth. At the entrance, a local guardian stands watch, wary of outsiders. To earn his trust and secure his aid in navigating the maze's twists and turns, you must first prove your worth by answering his riddles.

Decline

Growth

Launch

Maturity

Backpack

What is the correct order of the product lifecycle?

You have stumbled upon a labyrinth. At the entrance, a local guardian stands watch, wary of outsiders. To earn his trust and secure his aid in navigating the maze's twists and turns, you must first prove your worth by answering his riddles.

Decline

Growth

Launch

Maturity

Backpack

How does competitors' activity influence a company's choice of pricing strategy?

It affects the perception of product quality

It influences the selection of distribution channels

It helps the company set competitive and market-driven prices

It directly determines the product life cycle stage

Backpack

Why is it essential for a company to consider the prices of other products sold by the same company when determining its pricing strategy?

To maintain consistency in pricing across the industry

To prevent competitors from replicating their pricing models

To justify higher prices based on superior product features

To ensure that the company's product prices reflect its overall product portfolio

Backpack

Awesome!!

It will be added to your backpack. You will need it during the days you spend on the desert island

Yeah!

You've got a rope, maybe it will be useful

Backpack

Missions

Boat

Well done! You made it through the Forest time to make your way to the Shrubbery.

Shrubbery

Plane

Shelter tent

Forest

Backpack

Mission

Shrubbery

Pricing Strategies

Food

is a strategy where a business sets a low initial price for a product to quickly gain market share, aiming to attract a large customer base. sets prices ending in odd numbers (e.g., £9.99) to create a perception of affordability and encourage consumer appeal. sets the selling price by adding a markup to the production cost, ensuring expenses are covered and a profit is achieved. a strategy where a business sets an initially high price for a product to capitalise on early adopters and maximise revenue from those willing to pay a premium.

Backpack

Amidst the foliage lies a parchment bearing scattered descriptions of pricing strategies. Rearrange them to match their correct number Once all solutions are gathered, multiply them into a final number to continue your journey...

4 9 8 3

If Penetration Pricing is 9, what is Cost Plus Pricing? If Skimming Pricing is 8, what is Odd Pricing?

Click when you have the solution

This page is password protected

Enter the password

Backpack

Cost Plus Pricing

temporarily reducing the selling price of a product or service to stimulate sales, attract customers, or achieve specific marketing objectives

What is 'Promotional Pricing'?

Odd Pricing

School Holidays

Penetration Pricing

changing prices based on the time of year when more or fewer people want something. It's about adjusting prices to match demand.

Backpack

Cost Plus Pricing

temporarily reducing the selling price of a product or service to stimulate sales, attract customers, or achieve specific marketing objectives

What is 'Seasonal Pricing'?

Odd Pricing

School Holidays

Penetration Pricing

changing prices based on the time of year when more or fewer people want something. It's about adjusting prices to match demand.

Backpack

Cost Plus Pricing

temporarily reducing the selling price of a product or service to stimulate sales, attract customers, or achieve specific marketing objectives

What is the simplest pricing strategy?

Odd Pricing

School Holidays

Penetration Pricing

changing prices based on the time of year when more or fewer people want something. It's about adjusting prices to match demand.

Backpack

Cost Plus Pricing

temporarily reducing the selling price of a product or service to stimulate sales, attract customers, or achieve specific marketing objectives

What pricing strategy can be used with new products?

Odd Pricing

School Holidays

Penetration Pricing

changing prices based on the time of year when more or fewer people want something. It's about adjusting prices to match demand.

Backpack

Cost Plus Pricing

temporarily reducing the selling price of a product or service to stimulate sales, attract customers, or achieve specific marketing objectives

When is the 'peak' time of Seasonal Pricing?

Odd Pricing

School Holidays

Penetration Pricing

changing prices based on the time of year when more or fewer people want something. It's about adjusting prices to match demand.

Backpack

keep it up!!

It will be added to your backpack. You will need it during the days you spend on the desert island

Yeah!

You've got an Axe, maybe it will be useful

Backpack

Missions

Boat

Well done! You made it through the Shrubbery, time to make your way to the Shelter tent..

Shrubbery

Plane

Shelter tent

Forest

Backpack

Mission

Fabrics

....More Pricing Strategies

Shelter tent

Backpack

Envision a new eco-resort offering high-end, sustainable accommodations in a pristine natural setting. This exclusive retreat, with luxury amenities and eco-conscious practices, sets premium prices to attract discerning travelers seeking an indulgent and environmentally friendly getaway. The pricing strategy is:

In the shelter tent, you find the belongings of your fellow passengers. Amongst their paperwork you find a note that suggests they were also trying to escape. Yet the message has been damaged by the tides. You will need to choose the right selection to complete the note and get to the boat.

Cost Plus Pricing

Skimming

Promotional

Backpack

Imagine a travel company offering ski packages in a stunning winter landscape. With cozy lodgings and exciting activities, the company adjusts prices seasonally. This ensures affordable options during the winter peak, catering to the demand for snowy adventures. The pricing strategy is:

In the shelter tent, you find the belongings of your fellow passengers - Kotler and Armstrong. Amongst their paperwork you find a note that suggests they were also trying to escape. Yet the message has been damaged by the tides. You will need to choose the right selection to complete the note and get to the boat.

Odd Pricing

Skimming

Seasonal Pricing

Backpack

A product is ultimately anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or a need. It includes:

In the shelter tent, you find the belongings of your fellow passengers - Kotler and Armstrong. Amongst their paperwork you find a note that suggests they were also trying to escape. Yet the message has been damaged by the tides. You will need to choose the right selection to complete the note and get to the boat.

Cost Plus Pricing

Penetration Pricing

Skimming

Backpack

Oh yeah!!

It will be added to your backpack. You will need it during the days you spend on the desert island

Yeah!

You've got a lantern, maybe it will be useful

Backpack

Missions

Boat

Well done! You made it out of the Shelter tent, time to make your way to the Boat..

Shrubbery

Plane

Shelter tent

Forest

Wait, take a look in your backpack

Keep searching

Check items in your backpack and use the flashlight to look for the code to access the last mission that will allow you to leave the desert island.

Keep searching

Keep searching

Keep searching

Keep searching

Keep searching

Password:marketing

Enter the complete code you have obtained to access the last mission

Introduce la contraseña

Not so fast...

The elements of the Marketing Mix are interdependent and so they rely on each other, just like the panels of the raft and the rope to carry you to safety. To finally escape the island, you will need the passwords for Product, Place, and Promotion. If they haven't found them yet, split up and help!

Enter Product password

This page is password protected

Enter the password

This page is password protected

Enter the password

This page is password protected

Enter the password

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