Price

A desert island

Adventures on

Notebook

Notes about the island

Use it with caution

Introduction

Your team's element of the Marketing Mix is PRICE

Lost on an island, your quest is to traverse its treacherous terrain to reach the vessel that will ferry you to the mainland. Every step taken must be paved with cunning, for the island's riddles must be unraveled to forge a path and fill your backpack of knowledge along the way. And yet, amidst this struggle, a greater conundrum looms - to decipher the price element of the Marketing Mix in the realm of tourism. May your journey through this land of mystery kindle the flames of enlightenment.

Backpack

Backpack

Plane

Shrubbery

Forest

Boat

Missions

To embark on your quest, unveil the hovering arrow below...

Shelter tent

Importance of Pricing

1

Plane

Suitcases

Mission

Backpack

The Price is RightAs you survey the wreckage of the plane. You come across an unusual discovery amidst the debris. Buried beneath scattered belongings, you find a weathered but still functioning calculator, that must have belonged to the pilot and a small backpack that holds records of bookings for tourism services, but you can't seem to make out the price.You've realised that you can sell these bookings when you escape.. Can you guess the correct price in order to make a profit? Open the bag, to view the bookings and make your first guess.

Backpack

Is the price?

Backpack

A two-week all-inclusive booking in August, within a 5* luxury resort in the Maldives, awaits you!

£13, 104

£3, 206

£6, 328

Is the price?

Backpack

A two-week all-inclusive booking in August, within a 5* luxury resort in the Maldives, awaits you!

£13, 104

£3, 206

£6, 328

1

Is the price?

Backpack

A two-week all-inclusive booking in August, within a 5* luxury resort in the Maldives, awaits you!

£13, 104

£3, 206

£6, 328

13

Is the price?

Backpack

A two-week all-inclusive booking in August, within a 5* luxury resort in the Maldives, awaits you!

£13, 104

£3, 206

£6, 328

131

Is the price?

Backpack

A two-week all-inclusive booking in August, within a 5* luxury resort in the Maldives, awaits you!

£13, 104

£3, 206

£6, 328

1,310

Is the price?

Backpack

A two-week all-inclusive booking in August, within a 5* luxury resort in the Maldives, awaits you!

£13, 104

£3, 206

£6, 328

3

Is the price?

Backpack

A two-week all-inclusive booking in August, within a 5* luxury resort in the Maldives, awaits you!

£13, 104

£3, 206

£6, 328

32

Is the price?

Backpack

A two-week all-inclusive booking in August, within a 5* luxury resort in the Maldives, awaits you!

£13, 104

£3, 206

£6, 328

320

Is the price?

Backpack

A two-week all-inclusive booking in August, within a 5* luxury resort in the Maldives, awaits you!

£13, 104

£3, 206

£6, 328

6

Is the price?

Backpack

A two-week all-inclusive booking in August, within a 5* luxury resort in the Maldives, awaits you!

£13, 104

£3, 206

£6, 328

63

Is the price?

Backpack

A two-week all-inclusive booking in August, within a 5* luxury resort in the Maldives, awaits you!

£13, 104

£3, 206

£6, 328

632

Is the price?

Backpack

A budget airline return flight from Cardiff to Amsterdam flying Friday and returning Monday

£351

£206

£157

Is the price?

Backpack

A budget airline return flight from Cardiff to Amsterdam flying Friday and returning Monday

£351

£206

£157

1

Is the price?

Backpack

A budget airline return flight from Cardiff to Amsterdam flying Friday and returning Monday

£351

£206

£157

15

Is the price?

Backpack

A budget airline return flight from Cardiff to Amsterdam flying Friday and returning Monday

£351

£206

£157

2

Is the price?

Backpack

A budget airline return flight from Cardiff to Amsterdam flying Friday and returning Monday

£351

£206

£157

20

Is the price?

Backpack

A budget airline return flight from Cardiff to Amsterdam flying Friday and returning Monday

£351

£206

£157

3

Is the price?

Backpack

A budget airline return flight from Cardiff to Amsterdam flying Friday and returning Monday

£351

£206

£157

35

Is the price?

Backpack

A day's entry into Desert Island Theme Park for a family of 4

£35

£72

£156

Is the price?

Backpack

A day's entry into Desert Island Theme Park for a family of 4

£35

£72

£156

1

Is the price?

Backpack

A day's entry into Desert Island Theme Park for a family of 4

£35

£72

£156

15

Is the price?

Backpack

A day's entry into Desert Island Theme Park for a family of 4

£35

£72

£156

7

Is the price?

Backpack

A day's entry into Desert Island Theme Park for a family of 4

£35

£72

£156

3

They will be added to your backpack.You will need them to be able to eat during the days you spend on the desert island

Yeah!

Not only will you make a profit, you've also found food and cooking tools in the backpack!

Woow!!

Backpack

Plane

Shrubbery

Forest

Boat

Backpack

Missions

Well done! You made it through the plane wreckage, time to make your way to the Forest.

Shelter tent

Logs

Forest

Choosing the Right Price

2

Mission

Backpack

As you wander through the forest, a tree catches your eye. Something peculiar gleams from the bottom of its trunk. As you approach, a mysterious marking reveals itself, hiding beneath the cloak of leaves. Brush aside the foliage, and take a closer look....

Backpack

There are many different pricing strategies for a business to choose from. They will consider competitors' activity, prices of other products their company sells and the stage a product has reached in the product lifecycle...

Let's see what else can be found

You have stumbled upon a labyrinth. At the entrance, a local guardian stands watch, wary of outsiders. To earn his trust and secure his aid in navigating the maze's twists and turns, you must first prove your worth by answering his riddles.

Maturity

What is the correct order of the product lifecycle?

Launch

Backpack

Decline

Growth

You have stumbled upon a labyrinth. At the entrance, a local guardian stands watch, wary of outsiders. To earn his trust and secure his aid in navigating the maze's twists and turns, you must first prove your worth by answering his riddles.

Maturity

What is the correct order of the product lifecycle?

Launch

Backpack

Decline

Growth

You have stumbled upon a labyrinth. At the entrance, a local guardian stands watch, wary of outsiders. To earn his trust and secure his aid in navigating the maze's twists and turns, you must first prove your worth by answering his riddles.

Maturity

What is the correct order of the product lifecycle?

Launch

Backpack

Decline

Growth

You have stumbled upon a labyrinth. At the entrance, a local guardian stands watch, wary of outsiders. To earn his trust and secure his aid in navigating the maze's twists and turns, you must first prove your worth by answering his riddles.

Maturity

What is the correct order of the product lifecycle?

Launch

Backpack

Decline

Growth

It helps the company set competitive and market-driven prices

How does competitors' activity influence a company's choice of pricing strategy?

It influences the selection of distribution channels

Backpack

It affects the perception of product quality

It directly determines the product life cycle stage

Why is it essential for a company to consider the prices of other products sold by the same company when determining its pricing strategy?

To maintain consistency in pricing across the industry

Backpack

To ensure that the company's product prices reflect its overall product portfolio

To prevent competitors from replicating their pricing models

To justify higher prices based on superior product features

It will be added to your backpack.You will need it during the days you spend on the desert island

Yeah!

You've got a rope, maybe it will be useful

Awesome!!

Backpack

Backpack

Plane

Shrubbery

Forest

Boat

Missions

Well done! You made it through the Forest time to make your way to the Shrubbery.

Shelter tent

Backpack

Food

Shrubbery

Pricing Strategies

3

Mission

4983

If Penetration Pricing is 9, what is Cost Plus Pricing?If Skimming Pricing is 8, what is Odd Pricing?

Backpack

Amidst the foliage lies a parchment bearing scattered descriptions of pricing strategies. Rearrange them to match their correct number Once all solutions are gathered, multiply them into a final number to continue your journey...

is a strategy where a business sets a low initial price for a product to quickly gain market share, aiming to attract a large customer base.sets prices ending in odd numbers (e.g., £9.99) to create a perception of affordability and encourage consumer appeal.sets the selling price by adding a markup to the production cost, ensuring expenses are covered and a profit is achieved.a strategy where a business sets an initially high price for a product to capitalise on early adopters and maximise revenue from those willing to pay a premium.

Click when you have the solution

Backpack

A mysterious code can be seen admidst the shrubbery. But, take heed and consult your notes before delving into its secrets...

temporarily reducing the selling price of a product or service to stimulate sales, attract customers, or achieve specific marketing objectives

changing prices based on the time of year when more or fewer people want something. It's about adjusting prices to match demand.

Cost Plus Pricing

move on when you remember them all

Odd Pricing

Penetration Pricing

School Holidays

Hover over your notes, but esure you remember them.

Backpack

What is 'Promotional Pricing'?

temporarily reducing the selling price of a product or service to stimulate sales, attract customers, or achieve specific marketing objectives

changing prices based on the time of year when more or fewer people want something. It's about adjusting prices to match demand.

Cost Plus Pricing

Odd Pricing

Penetration Pricing

School Holidays

Backpack

What is 'Seasonal Pricing'?

temporarily reducing the selling price of a product or service to stimulate sales, attract customers, or achieve specific marketing objectives

changing prices based on the time of year when more or fewer people want something. It's about adjusting prices to match demand.

Cost Plus Pricing

Odd Pricing

Penetration Pricing

School Holidays

Backpack

What is the simplest pricing strategy?

temporarily reducing the selling price of a product or service to stimulate sales, attract customers, or achieve specific marketing objectives

changing prices based on the time of year when more or fewer people want something. It's about adjusting prices to match demand.

Cost Plus Pricing

Odd Pricing

Penetration Pricing

School Holidays

Backpack

What pricing strategy can be used with new products?

temporarily reducing the selling price of a product or service to stimulate sales, attract customers, or achieve specific marketing objectives

changing prices based on the time of year when more or fewer people want something. It's about adjusting prices to match demand.

Cost Plus Pricing

Odd Pricing

Penetration Pricing

School Holidays

Backpack

When is the 'peak' time of Seasonal Pricing?

temporarily reducing the selling price of a product or service to stimulate sales, attract customers, or achieve specific marketing objectives

changing prices based on the time of year when more or fewer people want something. It's about adjusting prices to match demand.

Cost Plus Pricing

Odd Pricing

Penetration Pricing

School Holidays

It will be added to your backpack.You will need it during the days you spend on the desert island

Yeah!

You've got an Axe, maybe it will be useful

keep it up!!

Backpack

Backpack

Plane

Shrubbery

Forest

Boat

Missions

Well done! You made it through the Shrubbery, time to make your way to the Shelter tent..

Shelter tent

Backpack

Shelter tent

Fabrics

....More Pricing Strategies

4

Mission

Backpack

Envision a new eco-resort offering high-end, sustainable accommodations in a pristine natural setting. This exclusive retreat, with luxury amenities and eco-conscious practices, sets premium prices to attract discerning travelers seeking an indulgent and environmentally friendly getaway. The pricing strategy is:

Promotional

In the shelter tent, you find the belongings of your fellow passengers. Amongst their paperwork you find a note that suggests they were also trying to escape.Yet the message has been damaged by the tides. You will need to choose the right selection to complete the note and get to the boat.

Skimming

Cost Plus Pricing

Backpack

Imagine a travel company offering ski packages in a stunning winter landscape. With cozy lodgings and exciting activities, the company adjusts prices seasonally. This ensures affordable options during the winter peak, catering to the demand for snowy adventures. The pricing strategy is:

Seasonal Pricing

In the shelter tent, you find the belongings of your fellow passengers - Kotler and Armstrong. Amongst their paperwork you find a note that suggests they were also trying to escape.Yet the message has been damaged by the tides. You will need to choose the right selection to complete the note and get to the boat.

Odd Pricing

Skimming

Backpack

A product is ultimately anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or a need. It includes:

Cost Plus Pricing

In the shelter tent, you find the belongings of your fellow passengers - Kotler and Armstrong. Amongst their paperwork you find a note that suggests they were also trying to escape.Yet the message has been damaged by the tides. You will need to choose the right selection to complete the note and get to the boat.

Skimming

Penetration Pricing

It will be added to your backpack.You will need it during the days you spend on the desert island

Yeah!

You've got a lantern, maybe it will be useful

Oh yeah!!

Backpack

Backpack

Plane

Shrubbery

Forest

Boat

Shelter tent

Missions

Well done! You made it out of the Shelter tent, time to make your way to the Boat..

Wait, take a look in your backpack

Check items in your backpack and use the flashlight to look for the code to access the last mission that will allow you to leave the desert island.

Keep searching

Password:marketing

Keep searching

Keep searching

Keep searching

Keep searching

Keep searching

1st code: 1

2nd code: 2

Boat

Planks

Mission Unknown

5

Mission

Enter Product password

Not so fast...

The elements of the Marketing Mix are interdependent and so they rely on each other, just like the panels of the raft and the rope to carry you to safety. To finally escape the island, you will need the passwords for Product, Place, and Promotion. If they haven't found them yet, split up and help!

Enter Place password

Enter Promotion password

Congratulations!

Play again!

Wow, you got it!

Keep trying!

You made a loss!Click to try again

Ouch!

Click to try again

Keep trying!

Ouch!

Click to try again

Keep trying!

Ouch!

Keep trying!

Click to try again

Ouch!