Place

A desert island

Adventures on

Notebook

Notes about the island

Use it with caution

Introduction

Your team's element of the Marketing Mix is PLACE

Lost on an island, your quest is to traverse its treacherous terrain to reach the vessel that will ferry you to the mainland. Every step taken must be paved with cunning, for the island's riddles must be unraveled to forge a path and fill your backpack of knowledge along the way. And yet, amidst this struggle, a greater conundrum looms - to decipher the place element of the Marketing Mix in the realm of tourism. May your journey through this land of mystery kindle the flames of enlightenment.

Backpack

Backpack

Plane

Shrubbery

Forest

Boat

Missions

To embark on your quest, unveil the hovering arrow below...

Shelter tent

Place?

1

Plane

Suitcases

Mission

Backpack

Place is the element of the marketing mix that considers how to get the product or service to the customer.

Place is the element of the marketing mix that considers the customers' destination of travel.

mmm

Backpack

OR

Amidst the luggage debris of the downed aircraft, lies a cryptic message and a locked box. Decipher the message to recieve the password that will allow you to open the box...but don't leave too soon, you may find yourself stuck in the wreckage.

Backpack

14=A 1=B 19=C 7=D 4=E 23=F 8=G 25=H 26=I 20=K 9=L 24=M 13=N 10=O 16=P 21=R 15=S 6=T 12=U 22=V 18=W

Attempt Passord

They will be added to your backpack.You will need them to be able to eat during the days you spend on the desert island

Yeah!

You've got food and cooking tools

Woow!!

Backpack

Plane

Shrubbery

Forest

Boat

Backpack

Missions

Well done! You made it through the plane wreckage, time to make your way to the Forest.

Shelter tent

Logs

Forest

Indirect Distribution Channels

2

Mission

Backpack

As you wander through the forest, a tree catches your eye. Something peculiar gleams from the bottom of its trunk. As you approach, a mysterious marking reveals itself, hiding beneath the cloak of leaves. Brush aside the foliage, and take a closer look....

Backpack

An indirect distribution channel is one in which there is a third party between the supplier and the consumer

Let's see what else can be found

You have stumbled upon a labyrinth. At the entrance, a local guardian stands watch, wary of outsiders. To earn his trust and secure his aid in navigating the maze's twists and turns, you must first prove your worth by answering his riddles.

Tour Operator

What is the most common third party in the distribution channel of travel and tourism?

Travel agent

Backpack

Travel wholesaler

In-bound Tour Operator

Control over service quality

What is the main advantage of using indirect distribution channels?

Reach a broader audience

Backpack

No commission to pay

Acess to customer data

What is the main disadvantage of using travel agents as a third party?

Redued marketing costs

Backpack

Additional costs for their services (Commission)

Customer service demands

Limited audience

It will be added to your backpack.You will need it during the days you spend on the desert island

Yeah!

You've made it through the maze and got a rope, maybe it will be useful

Awesome!!

Backpack

Backpack

Plane

Shrubbery

Forest

Boat

Missions

Well done! You made it through the Forest time to make your way to the Shrubbery.

Shelter tent

Backpack

Food

Shrubbery

Direct Distribution Channels

3

Mission

A mysterious code can be seen admidst the shrubbery. But, take heed and consult your notes before delving into its secrets...

Backpack

Direct distribution guarantees profit boost

Direct distribution is when products or services are sold directly to consumers

Direct distribution can limit the market audience

Direct distribution is a strategy where products are sold only through online marketplaces

Direct distribution allows a greater control over the customer experience

Direct distribution limits customer control

move on when you remember them all

Hover over your notes, but make sure you remember them.

What is 'direct distribution'?

Backpack

Direct distribution guarantees profit boost

Direct distribution is when products or services are sold directly to consumers

Direct distribution can limit the market audience

Direct distribution is a strategy where products are sold only through online marketplaces

Direct distribution allows a greater control over the customer experience

Direct distribution limits customer control

What is a main advantage of direct distribution?

Backpack

Direct distribution guarantees profit boost

Direct distribution is when products or services are sold directly to consumers

Direct distribution can limit the market audience

Direct distribution is a strategy where products are sold only through online marketplaces

Direct distribution allows a greater control over the customer experience

Direct distribution limits customer control

What is a main disadvantage of direct distribution?

Backpack

Direct distribution guarantees profit boost

Direct distribution is when products or services are sold directly to consumers

Direct distribution can limit the market audience

Direct distribution is a strategy where products are sold only through online marketplaces

Direct distribution allows a greater control over the customer experience

Direct distribution limits customer control

It will be added to your backpack.You will need it during the days you spend on the desert island

Yeah!

You've got an Axe, maybe it will be useful

keep it up!!

Backpack

Backpack

Plane

Shrubbery

Forest

Boat

Missions

Well done! You made it through the Shrubbery, time to make your way to the Shelter tent..

Shelter tent

Backpack

Shelter tent

Fabrics

How direct distribution is achieved

4

Mission

Backpack

In the shelter tent, you find the belongings of your fellow passengers. Amongst their paperwork you find a set of images.Select all the ways travel and toursim companies can directly connect with customers to create direct distribution methods and move them to reveal a set of numbers. But be careful not to move those that are wrong!Add these numbers together to get out of the tent and make your way to the boat.

12

42

13

28

1

56

73

64

Don't move on until you have the correct answer

It will be added to your backpack.You will need it during the days you spend on the desert island

Yeah!

You've got a lantern, maybe it will be useful

Oh yeah!!

Backpack

Backpack

Plane

Shrubbery

Forest

Boat

Shelter tent

Missions

Well done! You made it out of the Shelter tent, time to make your way to the Boat..

Wait, take a look in your backpack

Check items in your backpack and use the flashlight to look for the code to access the last mission that will allow you to leave the desert island.

Keep searching

Password:tourism

Keep searching

Keep searching

Keep searching

Keep searching

Keep searching

1st code: 1

2nd code: 2

Boat

Planks

Mission Unknown

5

Mission

Enter Product password

Not so fast...

The elements of the Marketing Mix are interdependent and so they rely on each other, just like the panels of the raft and the rope to carry you to safety. To finally escape the island, you will need the passwords for Product, Price, and Promotion. If they haven't found them yet, split up and help!

Enter Price password

Enter Promotion password and flee the island to freedom!

Congratulations!

Play again!

Wow, you got it!

Keep trying!

Click to try again

Ouch!

Click to try again

Keep trying!

Ouch!

Click to try again

Keep trying!

Ouch!

Keep trying!

Click to try again

Ouch!