LECTURE 1 - INTRO

NEW VENTURE PLANNING

LECTURE 1

OBJECTIVE

To plan, prepare and pitch a new business start up

You can be as creative as you like. The idea does not need to be unique but should be scalable.

IDEA

THE BUSINESS CONCEPT

THE REQUIREMENTS

BUSINESS PLAN

PITCH DECK

PRESENTATION

MARKETING MATERIALS

WEBSITE

THE BUSINESS PLAN

INDEPTH DETAILED PLAN

60%

FULLY RESEARCHED

FINANCIAL FORECASTS

INVESTOR PROOF

PITCH DECK

INVESTOR PACK

15%

SUMMARISED KEY AREAS

ATTRACTIVE

3RD & 4TH PLACE 0%

PRESENTATION

COMPETITIVE PITCH

0-10%

1ST PLACE - 10%

2ND PLACE 5%

WEBSITE

10%

TO ACCOMPANY BUSINESS PLAN

OPTIONAL DETAIL

MARKETING MATERIALS

5%

ANY RELEVANT MATERIALS

SUITABLE FOR PROMOTION

GROUP ALLOCATION

TODAYS TASKS

1. IDEA EXPLORATION2. IDEA ANALYSIS3. IDEA SELECTION4. PROJECT TIMELINE / ROLE ALLOCATION

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Threats

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Opportunities

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Weaknesses

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Strengths

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SWOT Analysis

Company Name

Weaknesses

Contextualize your topic

• Plan the structure of your communication.
• Give it a hierarchy and give visual weight to the main point.
• Add secondary messages with interactivity.
• Establish a flow through the content.
• Measure results.

Strengths

Contextualize your topic

• Plan the structure of your communication.
• Give it a hierarchy and give visual weight to the main point.
• Add secondary messages with interactivity.
• Establish a flow through the content.
• Measure results.

Opportunities

Contextualize your topic

• Plan the structure of your communication.
• Give it a hierarchy and give visual weight to the main point.
• Add secondary messages with interactivity.
• Establish a flow through the content.
• Measure results.

Threats

Contextualize your topic

• Plan the structure of your communication.
• Give it a hierarchy and give visual weight to the main point.
• Add secondary messages with interactivity.
• Establish a flow through the content.
• Measure results.