Product
Natalie Hopkins
Created on January 18, 2024
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Transcript
A desert island
Adventures on
Notebook
Notes about the island
Use it with caution
Introduction
Your team's element of the Marketing Mix is PRODUCT
Lost on an island, your quest is to traverse its treacherous terrain to reach the vessel that will ferry you to the mainland. Every step taken must be paved with cunning, for the island's riddles must be unraveled to forge a path and fill your backpack of knowledge along the way. And yet, amidst this struggle, a greater conundrum looms - to decipher the product element of the Marketing Mix in the realm of tourism. May your journey through this land of mystery kindle the flames of enlightenment.
Backpack
Backpack
Plane
Shrubbery
Forest
Boat
Missions
To embark on your quest, unveil the hovering arrow below...
Shelter tent
Features of Products
1
Plane
Suitcases
Mission
Backpack
Products and services may be tangible or intangible.
When you purchase an item, it is typically tangible (physical), such as a pair of trainers. However, procuring a travel and tourism experience is a bewitching exception, for its essence cannot be touched or seen before the transaction. Though you may glimpse into its realm with pictures and brochures, the essence of the journey remains elusive, a realm of wonder that can only be experienced but not touched or held (intangible).
mmm
Backpack
Amidst the luggage debris of the downed aircraft, lies a cryptic message and a locked box. Decipher the message to recieve the password that will allow you to open the box...but don't leave too soon, you may find yourself stuck in the wreckage.
Backpack
14=A 1=B 19=C 7=D 4=E 23=F 18=G 25=H 26=I 9=L 24=M 13=N 10=O 16=P 21=R 15=S 6=T 12=U 22=V 20=X 8=Y
Attempt Passord
Bravo...The box is unlocked and has revealed its secrets to you. Nestled within its confines lay a set of Polaroid snapshots from a long-awaited holiday. Yet, one of them seems out of place. Which picture does not belong?
Backpack
They will be added to your backpack.You will need them to be able to eat during the days you spend on the desert island
Yeah!
You've got food and cooking tools
Woow!!
Backpack
Plane
Shrubbery
Forest
Boat
Backpack
Missions
Well done! You made it through the plane wreckage, time to make your way to the Forest.
Shelter tent
Logs
Forest
Benefits of a Product
2
Mission
Backpack
As you wander through the forest, a tree catches your eye. Something peculiar gleams from the bottom of its trunk. As you approach, a mysterious marking reveals itself, hiding beneath the cloak of leaves. Brush aside the foliage, and take a closer look....
Backpack
Product features convert to benefitsBenefits create competitive advantage
Let's see what else can be found
You have stumbled upon a labyrinth. At the entrance, a local guardian stands watch, wary of outsiders. To earn his trust and secure his aid in navigating the maze's twists and turns, you must first prove your worth by answering his riddles.
Tour operator excursions
What product feature converts to the benefit of convenience and cost savings?
All-inclusive resort
Backpack
Luxury spa facilities
Room service
Sightseeing
What is the benefit of luxury spa facilities as a product feature?
Relaxation
Backpack
Cultural insights
Dietary preferences
What is competitive advantage?
a favorable or superior condition that provides benefit or success
Backpack
What sets a business apart, giving it an edge over competitors.
Individuals or groups with an interest or concern in the success and outcomes of a business or project
Businesses or entities that offer similar products or services and vie for the same market share and customer base
It will be added to your backpack.You will need it during the days you spend on the desert island
Yeah!
You've got a rope, maybe it will be useful
Awesome!!
Backpack
Backpack
Plane
Shrubbery
Forest
Boat
Missions
Well done! You made it through the Forest time to make your way to the Shrubbery.
Shelter tent
Backpack
Food
Shrubbery
Unique Selling Point (USP)
3
Mission
Which of the two hotels has a Unique Selling Point?
Here we go!!
Backpack
Which boat excursion has a Unique Selling Point?
Almost there!!
Backpack
It will be added to your backpack.You will need it during the days you spend on the desert island
Yeah!
You've got an Axe, maybe it will be useful
keep it up!!
Backpack
Backpack
Plane
Shrubbery
Forest
Boat
Missions
Well done! You made it through the Shrubbery, time to make your way to the Shelter tent..
Shelter tent
Backpack
Shelter tent
Fabrics
Definition of Product
4
Mission
Backpack
A product is ultimately anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or a need. It includes:
People
In the shelter tent, you find the belongings of your fellow passengers - Kotler and Armstrong. Amongst their paperwork you find a note that suggests they were also trying to escape.Yet the message has been damaged by the tides. You will need to choose the right selection to complete the note and get to the boat.
Price
Branding
Backpack
A product is ultimately anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or a need. It includes:
Ideas
In the shelter tent, you find the belongings of your fellow passengers - Kotler and Armstrong. Amongst their paperwork you find a note that suggests they were also trying to escape.Yet the message has been damaged by the tides. You will need to choose the right selection to complete the note and get to the boat.
Training
Advertisement
People
Backpack
A product is ultimately anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or a need. It includes:
Organisations
In the shelter tent, you find the belongings of your fellow passengers - Kotler and Armstrong. Amongst their paperwork you find a note that suggests they were also trying to escape.Yet the message has been damaged by the tides. You will need to choose the right selection to complete the note and get to the boat.
Distribution
Ideas
People
Market research
Services
Backpack
A product is ultimately anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or a need. It includes:
In the shelter tent, you find the belongings of your fellow passengers - Kotler and Armstrong. Amongst their paperwork you find a note that suggests they were also trying to escape.Yet the message has been damaged by the tides. You will need to choose the right selection to complete the note and get to the boat.
Sales
Segmentation
Organisations
People
Ideas
Objects
Backpack
A product is ultimately anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or a need. It includes:
Media
In the shelter tent, you find the belongings of your fellow passengers - Kotler and Armstrong. Amongst their paperwork you find a note that suggests they were also trying to escape.Yet the message has been damaged by the tides. You will need to choose the right selection to complete the note and get to the boat.
Market trends
Organisations
People
Ideas
Services
Backpack
A product is ultimately anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or a need. It includes:
Places
In the shelter tent, you find the belongings of your fellow passengers - Kotler and Armstrong. Amongst their paperwork you find a note that suggests they were also trying to escape.Yet the message has been damaged by the tides. You will need to choose the right selection to complete the note and get to the boat.
Price
Promotion
Organisations
Ideas
Services
People
Objects
It will be added to your backpack.You will need it during the days you spend on the desert island
Yeah!
You've got a lantern, maybe it will be useful
Oh yeah!!
Backpack
Backpack
Plane
Shrubbery
Forest
Boat
Shelter tent
Missions
Well done! You made it out of the Shelter tent, time to make your way to the Boat..
Wait, take a look in your backpack
Check items in your backpack and use the flashlight to look for the code to access the last mission that will allow you to leave the desert island.
Keep searching
Password:mix
Keep searching
Keep searching
Keep searching
Keep searching
Keep searching
1st code: 1
2nd code: 2
Boat
Planks
Mission Unknown
5
Mission
Not so fast...
The elements of the Marketing Mix are interdependent and so they rely on each other, just like the panels of the raft and the rope to carry you to safety. To finally escape the island, you will need the passwords for Price, Place, and Promotion. If they haven't found them yet, split up and help!
Enter Price password
Enter Place password
Enter Promotion password and flee the island to freedom!
Congratulations!
Play again!
Wow, you got it!
Keep trying!
Click to try again
Ouch!
Click to try again
Keep trying!
Ouch!
Click to try again
Keep trying!
Ouch!
Keep trying!
Click to try again
Ouch!
Read through the information and get to know the fundamental differences between the two.
Clue