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Transcript

A desert island

Adventures on

Notebook

Notes about the island

Use it with caution

Introduction

Your team's element of the Marketing Mix is PRODUCT

Lost on an island, your quest is to traverse its treacherous terrain to reach the vessel that will ferry you to the mainland. Every step taken must be paved with cunning, for the island's riddles must be unraveled to forge a path and fill your backpack of knowledge along the way. And yet, amidst this struggle, a greater conundrum looms - to decipher the product element of the Marketing Mix in the realm of tourism. May your journey through this land of mystery kindle the flames of enlightenment.

Backpack

Backpack

Plane

Shrubbery

Forest

Boat

Missions

To embark on your quest, unveil the hovering arrow below...

Shelter tent

Features of Products

1

Plane

Suitcases

Mission

Backpack

Products and services may be tangible or intangible.

When you purchase an item, it is typically tangible (physical), such as a pair of trainers. However, procuring a travel and tourism experience is a bewitching exception, for its essence cannot be touched or seen before the transaction. Though you may glimpse into its realm with pictures and brochures, the essence of the journey remains elusive, a realm of wonder that can only be experienced but not touched or held (intangible).

mmm

Backpack

Amidst the luggage debris of the downed aircraft, lies a cryptic message and a locked box. Decipher the message to recieve the password that will allow you to open the box...but don't leave too soon, you may find yourself stuck in the wreckage.

Backpack

14=A 1=B 19=C 7=D 4=E 23=F 18=G 25=H 26=I 9=L 24=M 13=N 10=O 16=P 21=R 15=S 6=T 12=U 22=V 20=X 8=Y

Attempt Passord

Bravo...The box is unlocked and has revealed its secrets to you. Nestled within its confines lay a set of Polaroid snapshots from a long-awaited holiday. Yet, one of them seems out of place. Which picture does not belong?

Backpack

They will be added to your backpack.You will need them to be able to eat during the days you spend on the desert island

Yeah!

You've got food and cooking tools

Woow!!

Backpack

Plane

Shrubbery

Forest

Boat

Backpack

Missions

Well done! You made it through the plane wreckage, time to make your way to the Forest.

Shelter tent

Logs

Forest

Benefits of a Product

2

Mission

Backpack

As you wander through the forest, a tree catches your eye. Something peculiar gleams from the bottom of its trunk. As you approach, a mysterious marking reveals itself, hiding beneath the cloak of leaves. Brush aside the foliage, and take a closer look....

Backpack

Product features convert to benefitsBenefits create competitive advantage

Let's see what else can be found

You have stumbled upon a labyrinth. At the entrance, a local guardian stands watch, wary of outsiders. To earn his trust and secure his aid in navigating the maze's twists and turns, you must first prove your worth by answering his riddles.

Tour operator excursions

What product feature converts to the benefit of convenience and cost savings?

All-inclusive resort

Backpack

Luxury spa facilities

Room service

Sightseeing

What is the benefit of luxury spa facilities as a product feature?

Relaxation

Backpack

Cultural insights

Dietary preferences

What is competitive advantage?

a favorable or superior condition that provides benefit or success

Backpack

What sets a business apart, giving it an edge over competitors.

Individuals or groups with an interest or concern in the success and outcomes of a business or project

Businesses or entities that offer similar products or services and vie for the same market share and customer base

It will be added to your backpack.You will need it during the days you spend on the desert island

Yeah!

You've got a rope, maybe it will be useful

Awesome!!

Backpack

Backpack

Plane

Shrubbery

Forest

Boat

Missions

Well done! You made it through the Forest time to make your way to the Shrubbery.

Shelter tent

Backpack

Food

Shrubbery

Unique Selling Point (USP)

3

Mission

Which of the two hotels has a Unique Selling Point?

Here we go!!

Backpack

Which boat excursion has a Unique Selling Point?

Almost there!!

Backpack

It will be added to your backpack.You will need it during the days you spend on the desert island

Yeah!

You've got an Axe, maybe it will be useful

keep it up!!

Backpack

Backpack

Plane

Shrubbery

Forest

Boat

Missions

Well done! You made it through the Shrubbery, time to make your way to the Shelter tent..

Shelter tent

Backpack

Shelter tent

Fabrics

Definition of Product

4

Mission

Backpack

A product is ultimately anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or a need. It includes:

People

In the shelter tent, you find the belongings of your fellow passengers - Kotler and Armstrong. Amongst their paperwork you find a note that suggests they were also trying to escape.Yet the message has been damaged by the tides. You will need to choose the right selection to complete the note and get to the boat.

Price

Branding

Backpack

A product is ultimately anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or a need. It includes:

Ideas

In the shelter tent, you find the belongings of your fellow passengers - Kotler and Armstrong. Amongst their paperwork you find a note that suggests they were also trying to escape.Yet the message has been damaged by the tides. You will need to choose the right selection to complete the note and get to the boat.

Training

Advertisement

People

Backpack

A product is ultimately anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or a need. It includes:

Organisations

In the shelter tent, you find the belongings of your fellow passengers - Kotler and Armstrong. Amongst their paperwork you find a note that suggests they were also trying to escape.Yet the message has been damaged by the tides. You will need to choose the right selection to complete the note and get to the boat.

Distribution

Ideas

People

Market research

Services

Backpack

A product is ultimately anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or a need. It includes:

In the shelter tent, you find the belongings of your fellow passengers - Kotler and Armstrong. Amongst their paperwork you find a note that suggests they were also trying to escape.Yet the message has been damaged by the tides. You will need to choose the right selection to complete the note and get to the boat.

Sales

Segmentation

Organisations

People

Ideas

Objects

Backpack

A product is ultimately anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or a need. It includes:

Media

In the shelter tent, you find the belongings of your fellow passengers - Kotler and Armstrong. Amongst their paperwork you find a note that suggests they were also trying to escape.Yet the message has been damaged by the tides. You will need to choose the right selection to complete the note and get to the boat.

Market trends

Organisations

People

Ideas

Services

Backpack

A product is ultimately anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or a need. It includes:

Places

In the shelter tent, you find the belongings of your fellow passengers - Kotler and Armstrong. Amongst their paperwork you find a note that suggests they were also trying to escape.Yet the message has been damaged by the tides. You will need to choose the right selection to complete the note and get to the boat.

Price

Promotion

Organisations

Ideas

Services

People

Objects

It will be added to your backpack.You will need it during the days you spend on the desert island

Yeah!

You've got a lantern, maybe it will be useful

Oh yeah!!

Backpack

Backpack

Plane

Shrubbery

Forest

Boat

Shelter tent

Missions

Well done! You made it out of the Shelter tent, time to make your way to the Boat..

Wait, take a look in your backpack

Check items in your backpack and use the flashlight to look for the code to access the last mission that will allow you to leave the desert island.

Keep searching

Password:mix

Keep searching

Keep searching

Keep searching

Keep searching

Keep searching

1st code: 1

2nd code: 2

Boat

Planks

Mission Unknown

5

Mission

Not so fast...

The elements of the Marketing Mix are interdependent and so they rely on each other, just like the panels of the raft and the rope to carry you to safety. To finally escape the island, you will need the passwords for Price, Place, and Promotion. If they haven't found them yet, split up and help!

Enter Price password

Enter Place password

Enter Promotion password and flee the island to freedom!

Congratulations!

Play again!

Wow, you got it!

Keep trying!

Click to try again

Ouch!

Click to try again

Keep trying!

Ouch!

Click to try again

Keep trying!

Ouch!

Keep trying!

Click to try again

Ouch!

Read through the information and get to know the fundamental differences between the two.

Clue