Product

Use it with caution

Notes about the island

Notebook

Adventures on

A desert island

Backpack

Lost on an island, your quest is to traverse its treacherous terrain to reach the vessel that will ferry you to the mainland. Every step taken must be paved with cunning, for the island's riddles must be unraveled to forge a path and fill your backpack of knowledge along the way. And yet, amidst this struggle, a greater conundrum looms - to decipher the product element of the Marketing Mix in the realm of tourism. May your journey through this land of mystery kindle the flames of enlightenment.

Your team's element of the Marketing Mix is PRODUCT

Introduction

Shelter tent

To embark on your quest, unveil the hovering arrow below...

Missions

Boat

Forest

Shrubbery

Plane

Backpack

Backpack

Mission

Suitcases

Plane

Features of Products

Backpack

mmm

When you purchase an item, it is typically tangible (physical), such as a pair of trainers. However, procuring a travel and tourism experience is a bewitching exception, for its essence cannot be touched or seen before the transaction. Though you may glimpse into its realm with pictures and brochures, the essence of the journey remains elusive, a realm of wonder that can only be experienced but not touched or held (intangible).

Products and services may be tangible or intangible.

Attempt Passord

14=A 1=B 19=C 7=D 4=E 23=F 18=G 25=H 26=I 9=L 24=M 13=N 10=O 16=P 21=R 15=S 6=T 12=U 22=V 20=X 8=Y

Backpack

Amidst the luggage debris of the downed aircraft, lies a cryptic message and a locked box. Decipher the message to recieve the password that will allow you to open the box...but don't leave too soon, you may find yourself stuck in the wreckage.

This page is password protected

Enter the password

Backpack

Woow!!

You've got food and cooking tools

Yeah!

They will be added to your backpack. You will need them to be able to eat during the days you spend on the desert island

Shelter tent

Well done! You made it through the plane wreckage, time to make your way to the Forest.

Missions

Backpack

Boat

Forest

Shrubbery

Plane

Backpack

Mission

Benefits of a Product

Forest

Logs

Let's see what else can be found

Product features convert to benefitsBenefits create competitive advantage

Backpack

As you wander through the forest, a tree catches your eye. Something peculiar gleams from the bottom of its trunk. As you approach, a mysterious marking reveals itself, hiding beneath the cloak of leaves. Brush aside the foliage, and take a closer look....

Room service

Luxury spa facilities

Backpack

All-inclusive resort

What product feature converts to the benefit of convenience and cost savings?

Tour operator excursions

You have stumbled upon a labyrinth. At the entrance, a local guardian stands watch, wary of outsiders. To earn his trust and secure his aid in navigating the maze's twists and turns, you must first prove your worth by answering his riddles.

Dietary preferences

Cultural insights

Backpack

Relaxation

What is the benefit of luxury spa facilities as a product feature?

Sightseeing

Businesses or entities that offer similar products or services and vie for the same market share and customer base

Individuals or groups with an interest or concern in the success and outcomes of a business or project

What sets a business apart, giving it an edge over competitors.

Backpack

a favorable or superior condition that provides benefit or success

What is competitive advantage?

Backpack

Awesome!!

You've got a rope, maybe it will be useful

Yeah!

It will be added to your backpack. You will need it during the days you spend on the desert island

Shelter tent

Well done! You made it through the Forest time to make your way to the Shrubbery.

Missions

Boat

Forest

Shrubbery

Plane

Backpack

Mission

Unique Selling Point (USP)

Shrubbery

Food

Backpack

Backpack

Here we go!!

Which of the two hotels has a Unique Selling Point?

Backpack

Almost there!!

Which boat excursion has a Unique Selling Point?

Backpack

keep it up!!

You've got an Axe, maybe it will be useful

Yeah!

It will be added to your backpack. You will need it during the days you spend on the desert island

Shelter tent

Well done! You made it through the Shrubbery, time to make your way to the Shelter tent..

Missions

Boat

Forest

Shrubbery

Plane

Backpack

Mission

Definition of Product

Fabrics

Shelter tent

Backpack

Branding

Price

In the shelter tent, you find the belongings of your fellow passengers - Kotler and Armstrong. Amongst their paperwork you find a note that suggests they were also trying to escape. Yet the message has been damaged by the tides. You will need to choose the right selection to complete the note and get to the boat.

People

A product is ultimately anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or a need. It includes:

Backpack

People

Advertisement

Training

In the shelter tent, you find the belongings of your fellow passengers - Kotler and Armstrong. Amongst their paperwork you find a note that suggests they were also trying to escape. Yet the message has been damaged by the tides. You will need to choose the right selection to complete the note and get to the boat.

Ideas

A product is ultimately anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or a need. It includes:

Backpack

Market research

People

Ideas

Distribution

In the shelter tent, you find the belongings of your fellow passengers - Kotler and Armstrong. Amongst their paperwork you find a note that suggests they were also trying to escape. Yet the message has been damaged by the tides. You will need to choose the right selection to complete the note and get to the boat.

Organisations

A product is ultimately anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or a need. It includes:

Backpack

Ideas

People

Organisations

Segmentation

Sales

In the shelter tent, you find the belongings of your fellow passengers - Kotler and Armstrong. Amongst their paperwork you find a note that suggests they were also trying to escape. Yet the message has been damaged by the tides. You will need to choose the right selection to complete the note and get to the boat.

A product is ultimately anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or a need. It includes:

Backpack

Services

Services

Ideas

People

Organisations

Market trends

In the shelter tent, you find the belongings of your fellow passengers - Kotler and Armstrong. Amongst their paperwork you find a note that suggests they were also trying to escape. Yet the message has been damaged by the tides. You will need to choose the right selection to complete the note and get to the boat.

Media

A product is ultimately anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or a need. It includes:

Backpack

Objects

Objects

People

Services

Ideas

Organisations

Promotion

Price

In the shelter tent, you find the belongings of your fellow passengers - Kotler and Armstrong. Amongst their paperwork you find a note that suggests they were also trying to escape. Yet the message has been damaged by the tides. You will need to choose the right selection to complete the note and get to the boat.

Places

A product is ultimately anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or a need. It includes:

Backpack

Backpack

Oh yeah!!

You've got a lantern, maybe it will be useful

Yeah!

It will be added to your backpack. You will need it during the days you spend on the desert island

Well done! You made it out of the Shelter tent, time to make your way to the Boat..

Missions

Shelter tent

Boat

Forest

Shrubbery

Plane

Backpack

Keep searching

Keep searching

Keep searching

Keep searching

Keep searching

Password:mix

Keep searching

Check items in your backpack and use the flashlight to look for the code to access the last mission that will allow you to leave the desert island.

Wait, take a look in your backpack

Enter the complete code you have obtained to access the last mission

Introduce la contraseña

Enter Price password

The elements of the Marketing Mix are interdependent and so they rely on each other, just like the panels of the raft and the rope to carry you to safety. To finally escape the island, you will need the passwords for Price, Place, and Promotion. If they haven't found them yet, split up and help!

Not so fast...

This page is password protected

Enter the password

This page is password protected

Enter the password

This page is password protected

Enter the password

Ouch!

Click to try again

Keep trying!

Ouch!

Keep trying!

Click to try again

Ouch!

Keep trying!

Click to try again

Ouch!

Click to try again

Keep trying!

Clue

Read through the information and get to know the fundamental differences between the two.