REMOTE WORK VIBRANT PRESENTATION
Annie Birchall
Created on January 18, 2024
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Transcript
OptimisingSocial Media Presence
- Irregular posting
- Solely on 'stories'
- No main feed posts since Edinburgh 2023
- Response to potential clients is limited
- No clear direction
of followers aged 25-34
35%
of followers from Bristol
42%
followers
324
Current presence at a glance
posting
- Posting at least once a week
- Stories, main feed posts and reels being used
- Hashtagging to push reach
- Marketing their own collaborations and projects
- Videos/interviews with their collaborators
in mediums
Variety
Regular
followers
8000+
Competitor's presence at a glance
- We need to identify the impression / demographic we want to give off/target
- Posting should be more frequent and more regular
- Our reach is limited whilst posting is restricted to stories.
- The quality of our photos are not quite up to scratch
Observations
- We need to identify the impression / demographic we want to give off/target
- Posting should be more frequent and more regular
- It'd be great to stretch to posting on the main feed, also utilising reels/videos/timelapsing of posting, highlighting our team
- Photography quality - currently using POP images, their purpose is simply proof.
- It would be great to flag stand-out artworks/collaborations regularly and take advantage of this
Building the brand
- Accumulating content could be difficult considering myself and Rose are not out on the street with the outdoor team
- Would need to agree on a reasonable amount of time to dedicate to social media per fortnight, so to keep consistent with posting and keeping up with algorithms. (solutions: app to post ahead of time Later, using photos from POP tasks I already complete, staggering tasks between Rose and I)
- Would like to have advice on limits of interaction with followers and accounts we follow
Potential Obstacles