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Transcript

1

Ideal News Experience

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What young people want

Gain Creators

Product &Services

2

Pain Relievers

Gains

Gains

CustomerJobs

3

tRUSTED SOURCES

Desired StoryTelling

Personal Significance

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Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Credibility, Transparency, Affinity

Convenience, Language and Format

Topic, Actionability

IDEAL NEWS EXPERIENCE

Transparency

Affinity

Credibility

Topic

Actionability

Language

Convenience

Format