Adroll 2023

Adroll Evergreen 2023

Start

We currently utilise BrightTALK in NA and they have had great success with their channel with subscribers currently standing at 1,468.

The platform encompasses powerful webinar creation, content management and community engagement capabilities.

Introducing BrightTALK

BrightTALK is a large global hub for B2B webinars and virtual events. It possesses an audience of 30M opted-in B2B professionals who are actively looking to learn about the latest technologies and trends that are powering success in their space.

JUN

MAY

APR

MAR

H1 2021

You can briefly describe what the timeline of your presentation consists of and state the milestones achieved verbally so that no one falls asleep.

Dynamic Creative LAunched

Performance Cookies: Legislation Change

Tracking Issue saw Visitors drop from 11K daily to 3K

JAN

FEB

Visitors

Visitors vs Attributed Revenue

Graphs are very shareable so they are ideal for social media and, as if that wasn’t enough: they usually generate quality traffic for the content we create.

2021 Attributed Revenue

2022 Attributed Revenue

2023 Attributed Revenue

2023

2023

2023

Relevant data

50%

Did you know that Genially allows you to share your creation directly, with no need to download? All ready for your audience to view it from any device and share it anywhere.

of our brain is involved in the processing of visual stimulus.

2022

2021

2020

2019

Pixel Traffic Fluctuations

Fusion LOCKDOWN UK

DEC

NOV

OCT

SEPT

H2 2021

You can briefly describe what the timeline of your presentation consists of and state the milestones achieved verbally so that no one falls asleep.

pixel: fix delayed til December for Roll OUT

ISSUES IDENTIFI ED WITH Match RATE FOR PRODUCT FEED

JUL

AUG

JUN

MAY

APR

MAR

H1 2022

You can briefly describe what the timeline of your presentation consists of and state the milestones achieved verbally so that no one falls asleep.

Dynamic Creative LAunched

Performance Cookies: Legislation Change

Tracking Issue saw Visitors drop from 11K daily to 3K

JAN

FEB

Targeting Re-aligned to the UK

Geo Targeting Issue Raised

DEC

NOV

OCT

SEPT

H2 2022

You can briefly describe what the timeline of your presentation consists of and state the milestones achieved verbally so that no one falls asleep.

Further ISSUES IDENTIFIED WITH Match RATE FOR PRODUCT FEED following Deprecation of SFTP

JUL

AUG

Week 3

Post-Kick off Enablement Wk commencing March ▯ Hold strategy call to align ongoing performance monitoring and success ▯ Validate program is delivering on expectations ▯ Activate features within program elements

Post-launch

Wk commencing 5th Feb ▯ Lead delivery begins ▯ Timelines set and confirmed for launch of other program elements ▯ Webinar training completed ▯ First mock live Webinar scheduled for 3rd week of February ▯ Contact and Lead Nurture Nurture Activated in Marketo

Onboarding

Timeline for Launch

Our channel is now LIVE and we are set to launch with on-demand content and a mock live debut webinar in February!

Wk commencing 1st Jan✓ Reactive old BrightTALK Channel ✓ Establish initial content plan▯Project Kick-off Call ✓ Pending - 1st week back ✓ Platform training -adding and managing existing content ✓ Existing content upload and optimisation ▯Integration set up

Launch

Visit the channel

Our Channel

ROAS: 464.1x

New Visitors97,267 Return Visitors 53,112

Spend: $26,054.41

Attributed Revenue $12,091,280.49 Click-Attributed Revenue $136,270.91

New Visitors97,267 Return Visitors 53,112

Clicks2,237 CTR 0.077%

January 2024

Although you shouldn’t overuse bullet points, icons and diagrams can be your best allies when telling stories. You’ll hold the attention of your audience and the information will be imprinted in their brains.CPC: $11.65

ROAS: 0x

Impressions 59,095 Clicks 54

Spend: $2,492.91

CTR 0.091% CPC $46.16

Attributed Revenue $454,678.88 Click-Attributed Revenue$529.71

New Visitors1 Return Visitors0

December 2023

Although you shouldn’t overuse bullet points, icons and diagrams can be your best allies when telling stories. You’ll hold the attention of your audience and the information will be imprinted in their brains.

ROAS: 0x

Impressions 39,902 Clicks 2

Spend: $2,018.83

CTR 0.0050% CPC $1,009.42

Attributed Revenue $454,678.88 Click-Attributed Revenue$529.71

New Visitors26,309 Return Visitors5,094

January 2024

Although you shouldn’t overuse bullet points, icons and diagrams can be your best allies when telling stories. You’ll hold the attention of your audience and the information will be imprinted in their brains.

Changes in Geo Targeting

In April 2022, we receieved some complaints from our NA counterparts that our UK Evergreen campaigns were appearing across our NA geos. Following this concern we added geo exclusions for both the US and Canda for these campaigns and decided to lock our audience down to just the UK.

'clicks'

'drops'

Due to the high value of users who reach this point, we'd then go on to consider paid options retargetting with the aim of driving these users to speak with an expert and converting them to a lead.

Due to the high value of users who reach this point, we'd then go on to consider paid options retargetting with the aim of driving these users to speak with an expert and converting them to a lead.

'not captured'

'paid contact from BrightTALK'

'subscribers to Insight EMEA BrightTALK channel

BrightTALK user enters nurture flow by showing an interest in our industry or directly showing an interest in our channel or content.

Enters lead scoring flow until reaches 'lead' status

'drops'

'interacts'

Enters lead scoring flow until reaches 'lead' status

Enters lead scoring flow until reaches 'lead' status

'doesn't fill form'

'clicks speak with an expert'

Lead Status Activated

Enters lead scoring flow until reaches 'lead' status

Clicks to 'Attend another webinar'

Clicks to 'subscribe'

'drops'

'interacts with email'

Clicks for 'more information'

User lands in Marketo as a 'opted in' marketable' contact.

Nurture for BrightTALK Users

We have formulated a new nurture flow for contacts coming from our new BrightTALK channel. This nurture flow will be active from February 2024.

In the first 3 months following launch, we hope to achieve the following

Estimated Channel Growth

+300

Additional Channel Subcribers

+112

Paid Contacts

Paid ' Intent leads' guranteed by BrightTALK agreement.

This goal is based on the performance of our US BrightTALK channel and the potential of our content against the BrightTalk Audience.

BrightTALK will provide us with trusted platform where we can republish our ON24 webinar and video content to an opted-in B2B audience with hyper-specific, solution based interests. Whilst powering another means of digital promotion and lead generation.

Channel Launch Date 5th February 2024

Initial Project Team Mel Sinclair Cameron Sinclair Laura Cooper

Looking to host a live or on-demand webinar on our BrightTALK Channel?Currently the user group for the platform is small due to awaiting sign off from various work councils across EMEA. However you now have the option to request this via the webinar request queue in Workfront and the UK team will complete the process for you.

Summary

Next Steps...

• Platform training

• Existing content upload
• Integration set up

Thank you!