Adroll 2023

Adroll Evergreen 2023

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Introducing BrightTALK

The platform encompasses powerful webinar creation, content management and community engagement capabilities.

BrightTALK is a large global hub for B2B webinars and virtual events. It possesses an audience of 30M opted-in B2B professionals who are actively looking to learn about the latest technologies and trends that are powering success in their space.

We currently utilise BrightTALK in NA and they have had great success with their channel with subscribers currently standing at 1,468.

JAN

Tracking Issue saw Visitors drop from 11K daily to 3K

FEB

H1 2021

MAR

You can briefly describe what the timeline of your presentation consists of and state the milestones achieved verbally so that no one falls asleep.

Performance Cookies: Legislation Change

APR

MAY

JUN

Dynamic Creative LAunched

Visitors vs Attributed Revenue

Graphs are very shareable so they are ideal for social media and, as if that wasn’t enough: they usually generate quality traffic for the content we create.

Visitors

2021 Attributed Revenue

2022 Attributed Revenue

2023

2023 Attributed Revenue

2023

2023

Relevant data

50%

of our brain is involved in the processing of visual stimulus.

Did you know that Genially allows you to share your creation directly, with no need to download? All ready for your audience to view it from any device and share it anywhere.

2022

2021

2020

2019

JUL

AUG

H2 2021

SEPT

Pixel Traffic Fluctuations

ISSUES IDENTIFI ED WITH Match RATE FOR PRODUCT FEED

You can briefly describe what the timeline of your presentation consists of and state the milestones achieved verbally so that no one falls asleep.

Fusion LOCKDOWN UK

OCT

NOV

DEC

pixel: fix delayed til December for Roll OUT

JAN

Tracking Issue saw Visitors drop from 11K daily to 3K

FEB

H1 2022

MAR

You can briefly describe what the timeline of your presentation consists of and state the milestones achieved verbally so that no one falls asleep.

Performance Cookies: Legislation Change

APR

MAY

JUN

Dynamic Creative LAunched

JUL

AUG

H2 2022

SEPT

Further ISSUES IDENTIFIED WITH Match RATE FOR PRODUCT FEED following Deprecation of SFTP

You can briefly describe what the timeline of your presentation consists of and state the milestones achieved verbally so that no one falls asleep.

OCT

Geo Targeting Issue Raised

Targeting Re-aligned to the UK

NOV

DEC

Onboarding

Wk commencing 1st Jan✓ Reactive old BrightTALK Channel ✓ Establish initial content plan▯Project Kick-off Call ✓ Pending - 1st week back ✓ Platform training -adding and managing existing content ✓ Existing content upload and optimisation ▯Integration set up

Timeline for Launch

Week 3

Our channel is now LIVE and we are set to launch with on-demand content and a mock live debut webinar in February!

Launch

Wk commencing 5th Feb ▯ Lead delivery begins ▯ Timelines set and confirmed for launch of other program elements ▯ Webinar training completed ▯ First mock live Webinar scheduled for 3rd week of February ▯ Contact and Lead Nurture Nurture Activated in Marketo

Visit the channel

Post-launch

Post-Kick off Enablement Wk commencing March ▯ Hold strategy call to align ongoing performance monitoring and success ▯ Validate program is delivering on expectations ▯ Activate features within program elements

Our Channel

ROAS: 464.1x

Spend: $26,054.41

January 2024

Although you shouldn’t overuse bullet points, icons and diagrams can be your best allies when telling stories. You’ll hold the attention of your audience and the information will be imprinted in their brains.CPC: $11.65

Attributed Revenue $12,091,280.49 Click-Attributed Revenue $136,270.91

Clicks2,237 CTR 0.077%

New Visitors97,267 Return Visitors 53,112

New Visitors97,267 Return Visitors 53,112

ROAS: 0x

Spend: $2,492.91

December 2023

Although you shouldn’t overuse bullet points, icons and diagrams can be your best allies when telling stories. You’ll hold the attention of your audience and the information will be imprinted in their brains.

CTR 0.091% CPC $46.16

New Visitors1 Return Visitors0

Attributed Revenue $454,678.88 Click-Attributed Revenue$529.71

Impressions 59,095 Clicks 54

ROAS: 0x

Spend: $2,018.83

January 2024

Although you shouldn’t overuse bullet points, icons and diagrams can be your best allies when telling stories. You’ll hold the attention of your audience and the information will be imprinted in their brains.

CTR 0.0050% CPC $1,009.42

New Visitors26,309 Return Visitors5,094

Attributed Revenue $454,678.88 Click-Attributed Revenue$529.71

Impressions 39,902 Clicks 2

Changes in Geo Targeting

In April 2022, we receieved some complaints from our NA counterparts that our UK Evergreen campaigns were appearing across our NA geos. Following this concern we added geo exclusions for both the US and Canda for these campaigns and decided to lock our audience down to just the UK.

Nurture for BrightTALK Users

BrightTALK user enters nurture flow by showing an interest in our industry or directly showing an interest in our channel or content.

'not captured'

'subscribers to Insight EMEA BrightTALK channel

We have formulated a new nurture flow for contacts coming from our new BrightTALK channel. This nurture flow will be active from February 2024.

'paid contact from BrightTALK'

User lands in Marketo as a 'opted in' marketable' contact.

'interacts with email'

'drops'

Clicks for 'more information'

Clicks to 'Attend another webinar'

Clicks to 'subscribe'

Due to the high value of users who reach this point, we'd then go on to consider paid options retargetting with the aim of driving these users to speak with an expert and converting them to a lead.

'clicks'

'drops'

'clicks speak with an expert'

'doesn't fill form'

Enters lead scoring flow until reaches 'lead' status

'drops'

'interacts'

Enters lead scoring flow until reaches 'lead' status

Due to the high value of users who reach this point, we'd then go on to consider paid options retargetting with the aim of driving these users to speak with an expert and converting them to a lead.

Lead Status Activated

Enters lead scoring flow until reaches 'lead' status

Enters lead scoring flow until reaches 'lead' status

Estimated Channel Growth

In the first 3 months following launch, we hope to achieve the following

This goal is based on the performance of our US BrightTALK channel and the potential of our content against the BrightTalk Audience.

Additional Channel Subcribers

+300

Paid ' Intent leads' guranteed by BrightTALK agreement.

Paid Contacts

+112

Channel Launch Date 5th February 2024

Summary

Initial Project Team Mel Sinclair Cameron Sinclair Laura Cooper

Looking to host a live or on-demand webinar on our BrightTALK Channel?Currently the user group for the platform is small due to awaiting sign off from various work councils across EMEA. However you now have the option to request this via the webinar request queue in Workfront and the UK team will complete the process for you.

BrightTALK will provide us with trusted platform where we can republish our ON24 webinar and video content to an opted-in B2B audience with hyper-specific, solution based interests. Whilst powering another means of digital promotion and lead generation.

Next Steps...

• Platform training

• Existing content upload
• Integration set up

Thank you!