BOOKS GUIDE

books for in library use

books - mkmn

2.Understanding Economics

1.Advertising and Promotion

1 COPY

Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertizing, Promotion and Public Relations MKMN 1001 SIGN-IN

1. ADVERTIZING AND PROMOTION

1 COPY

Understanding Economics Understanding Economics combines economic theory and application in an up-to-date, accessible, and appealing way. Designed and written for a one-semester economics principles course, this product helps students realize the power of economic theory in explaining the practical aspects of their lives. The 8th Edition has been thoroughly updated to include new discussions, examples and problem material to engage and retain student interest in the topic.

Marketing ManagementMKMN 1005 SIGN-IN

2. UNDERSTANDING ECONOMICS

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Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.