BOOKS GUIDE

1.Advertising and Promotion

2.Understanding Economics

books - mkmn

books for in library use

1. ADVERTIZING AND PROMOTION

Advertizing, Promotion and Public RelationsMKMN 1001SIGN-IN

Advertising and Promotion: An Integrated Marketing Communications Perspective

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2. UNDERSTANDING ECONOMICS

Marketing ManagementMKMN 1005SIGN-IN

Understanding Economics Understanding Economics combines economic theory and application in an up-to-date, accessible, and appealing way. Designed and written for a one-semester economics principles course, this product helps students realize the power of economic theory in explaining the practical aspects of their lives.The 8th Edition has been thoroughly updated to include new discussions, examples and problem material to engage and retain student interest in the topic.

1 COPY

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SIGN OUT INFORMATION WILL BE COLLECTED HERE

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

Let the communication flow!

Got an idea?

Here you can include a relevant fact to highlight

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Create a new layer with all the Genially features.

Bring it to life with an interactive window

Got an idea?

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Create a new layer with all the Genially features.

Bring it to life with an interactive window

Got an idea?