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Mission: To protect society from harm

Purpose: Create world-class software that connects intelligence, investigations and the global investigation community to prevent harm and bring justice to victims in society.

Values: United, Relentless, Rigorous, Respectful, Ethical

Product

Scope the 2024 refactoring and efficiency list

Market Strategy: Market leader in 4 to 5 sectors through highly targeted market segmentation and focused sales & marketing execution.

10 year target:

3 year target:

£130% Group ARR

Clue is the global investigations and intelligence software provider with community of over 5000 organisation and 1/2 million users worldwide.

£24m ARR

£102% GRR

Scale

Customers

People

£300k profit

1. Establish Centre of Excellence

3. Deliver Proactive Clue Phase 1: Watchlist Alerts

5. Embed a High-Performance Culture

4. Productise delivery (implementation, integrations, data migration)

6. Deliver £16m of high-quality opportunity into our pre-pipeline

7. Improve product efficiency and scalability

2. Launch our Community & Best Practice team

Define what CofE in Clue is and how it will work

Key target

EBITDA : -£5.04m

High Performance Culture

ARR: £10m

Scope watchlist deliverables

Key target

Define scope and plan for productising implementation

Key target

Deliver Mission 200 Prospects and launch Insider Threat CBU

Launch Community Platform

Key target

Playbook for Proposals

Customer Expansion

Key target

Target Market/”The List” The global market for IIMS across Law Enforcement, Government Corporate, Sport, and NFP is £14bn, of which £412m is immediately addressable to Clue. The market is segmented by treat types and aligned to CBUs (EC, Sport, Core and Insider Threat). Mission 200 identifies the top 200 organisations in each CBU.

3 Uniques1. Product strategy that delivers the world’s only pureplay intelligence and investigation application.2. Diverse customer base and wide range of threat types.3. Community-driven strategy delivering industry leadership & best practice investigations.

Customer BenefitsDetect threats and act early; Conduct agile investigations with confidence; Achieve justice and prevent future threats.

Proven ProcessExpand existing customers via customer advocacy, communities, networks and account management; Acquire new logos through prioritised segmentation of target market into threat-focused CBUs (EC, Sport, Insider Threat and Core). Engage using industry expertise. advisors, trusted network, account-based targeting and demand generations; and Partnerships like CGI to deploy at scale.

Go-To-Market Strategy

1. Establish Centre of Excellence

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2. Launch our Community & Best Practice team

3. Deliver Proactive Clue Phase 1: Watchlist Alerts

4. Productise delivery (implementation, integrations, data migration)

5. Embed a High-Performance Culture

6. Deliver £16m of high-quality opportunity into our pre-pipeline

7. Improve product efficiency and scalability

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