Oli campaign Template
Add People
Created on December 14, 2023
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Transcript
Expert Bits
11-12-2023
Let's go
SEO audit
Meet Our Experts
Total Keywords
176
Organic Visibility
Need help?
User Experience
Keyword Breakdown
Menu
Expert Bits - Overview
Profile
Overview
Technical
Digital PR
Case Study
Solution Summary
Competitor Research
Content
Need help?
User Experience
Menu
Profile
Overview
Technical
Digital PR
Case Study
Tools & Products
Solution Summary
Competitor Research
Content
Profile
2.8 Indexability
Need help?
Our Recommendation - Buy Modern Style Bits at Affordable Prices | Expert Bits
User Experience
- Limited to 604 pixels or 60 to 65 or the visibility may be limited on the listings
- Inlcude the main keyword targeting- make sure you match the intent you want!
- Avoid Repetition - Google will alter your Meta Title undoning all your hard work.
Google Best Practices
Meta Title Issues
Yes, can be better
Yes
No
14 characters ( Below 65 Characters)
All search engines use the Title tag as a key factor to indicate what the page is about and also display the title tag as the header in rankings.Expert Bits - The Horse Bitting Specialists
Insights
2.1 Page Titles
Digital PR
Case Study
Tools & Products
Solution Summary
Competitor Research
Content
2.2 Meta Descriptions
2.3 Heading Structure
Too Short
16
Too Long
14
2.9 Additional Onsite Issues
2.7 Performance Metrics
2.6 Site Speed
2.4 Settings
2.1 Page Titles
Menu
Technical
Overview
Profile
2.8 Indexability
Our recommendation - Buy super-comfy horse bits at affordable prices from Expert Bits. From snaffle bit to gag bit, we stock an extensive collection. Place your order now.
Need help?
User Experience
Digital PR
Case Study
Tools & Products
Solution Summary
Competitor Research
Content
2.2 Meta Descriptions
2.3 Heading Structure
2.9 Additional Onsite Issues
2.7 Performance Metrics
2.6 Site Speed
2.5 Spam Signals
2.4 Settings
2.1 Meta Data Titles
Menu
Technical
Overview
Profile
Yes
Yes , can be better
- Limited to 320 characters but should be roughly 170 characters.
- Include main keywords as they are highlighted in search results.
- Describe your brand, service or product with a strong CTA.
- For E-com utilise product schema to show price and reviews
Google Best Practices
Meta DescriptionIssues
Too Long
Duplicates
13
119 Characters (Below 165 characters)
Search Engines display your meta descriptions but they aren’t a ranking factor. Meta descriptions are the ideal place to entice your prospective customers! Include CTAs and USPs that make you stand out from your competition.Expert Bits is the new revolutionary family-owned horse bitting brand from the bitting experts; Matt & Lisa Waterworth.
Insights
2.2 Meta Descriptions
Need help?
User Experience
Digital PR
Case Study
Tools & Products
Solution Summary
Competitor Research
Content
2.2 Meta Descriptions
2.3 Heading Structure
2.9 Additional Onsite Issues
2.8 Indexability
2.7 Performance Metrics
2.6 Site Speed
2.5 Spam Signals
2.4 Settings
2.1 Meta Data Titles
Menu
Technical
Overview
Profile
Yes
No
No
Every page should have a H1 tag; there should be only one H1 tag. The H1 tag should be present directly above the main body of content for the page. Content can be broken down by using various sub-headings, particularly H2 and H3. All headings should have elements of keyword targeting. Headings should be reasonably short, and incorporate Unique Selling points if possible.
Best Practices
No
No
Found
After titles the H1 heading is the second biggest factor on the page that helps Google relate what the content on the page is about. There are 6 headings listed from H1 to H6 allowing a page to be broken down into different subcategories. Using two or more different headings allows Google to see how the content not only is broken up but how the different elements in the page relate to each other so the utilisation of the correct heading within the correct element of content is important.Top tip: H1 tags should be according to keywords and locations
Insights
2.3 Heading Structure
2.8 Indexability
Need help?
User Experience
Digital PR
Case Study
Tools & Products
Solution Summary
Competitor Research
Content
2.2 Meta Descriptions
2.3 Heading Structure
2.9 Additional Onsite Issues
2.7 Performance Metrics
2.6 Site Speed
2.5 Spam Signals
2.4 Settings
2.1 Meta Data Titles
Menu
Technical
Overview
Profile
Robots <meta> tags
Robots <meta> tags implemented correctly
HTTP 301
Robots.txt file Implemented correctly
Robots txt file found?
XML Sitemap Implemented correctly
XML Sitemap found?
Equivalent URLs
Non www Subdomain redirection
Homepage links all point to web root directory
Consistent URL for linking to homepage
Canonical <link> tags Implemented correctly
Canonical <link> tags
HTTP 301
Homepage file URL redirects to web root directory
2.4 Settings
2.8 Indexability
Need help?
User Experience
Digital PR
Case Study
Tools & Products
Solution Summary
Competitor Research
Content
2.2 Meta Descriptions
2.3 Heading Structure
2.9 Additional Onsite Issues
2.7 Performance Metrics
2.6 Site Speed
2.4 Settings
2.1 Meta Data Titles
Menu
Technical
Overview
Profile
SPEED
2.17s
DESKTOP
61%
MOBILE
32%
Homepage Issues
These checks ensure that your page is optimized for users to be able to see and interact with page content.
2.6 Site Speed
3.3 Topic Cluster
User Experience
Digital PR
Case Study
Tools & Products
Solution Summary
Competitor Research
Content
3.2 Topic Clusters e.g.
3.4 Unique Content
3.7 Schema Markup
3.6 Technical Hints
3.5 Company Blog/News
3.1 Overview
Yes
Need help?
Menu
Profile
Overview
Technical
https://expertbits.co.uk/ https://expertbits.co.uk/product/browband/ https://expertbits.co.uk/product/cavesson-noseband-with-detachable-flash/
Word count
Best PracticesContent should be on every landing page - Main content block should be exactly below the main h1 heading, should be a block of at least 300 words of content relevant to the page, should contain various keyword targets related to that page, should contain contextual links to other pages, should also contain key unique selling points, content should be unique throughout.Our recommendationTo ensure that your content maximises the search opportunity, keyword research is required which maps appropriate keywords to the pages, identify gaps in content and ensure that your content matches the intent users have in various stages of the consideration funnel.Some broad suggestions would be to ensure content is written for the web, therefore scannable with short paragraphs, bullet points and numbered lists where appropriate, using well placed internal links throughout your written copy will help users and search engines navigate the site easily.
Yes
Yes
No
Yes
All search engines primarily spider or index content so any page that has no content is immediately at a disadvantage, particularly for low authority sites with very few external links.
Insights
3.1 Overview
The top ranking page for this query generates of traffic per month alone
$22
3.3 Topic Cluster
User Experience
Digital PR
Case Study
Tools & Products
Solution Summary
Competitor Research
3.4 Unique Content
3.7 Schema Markup
3.6 Technical Hints
3.5 Company Blog/News
monthly search volume
Cost Per Click $
This page provides an indication of just one potential cluster. We have identified queries your site could go after, along with sub-categories/topics we should build content around:
Volume
Potential Cluster Traffic
121
Need help?
Menu
Profile
Overview
Technical
Content
3.2 Topic Clusters e.g
3.1 Overview
3.3 Topic Clusters
3.2 Topic Clusters e.g
3.3 Topic Cluster
User Experience
Digital PR
Case Study
Tools & Products
Solution Summary
Competitor Research
3.4 Unique Content
3.7 Schema Markup
3.6 Technical Hints
3.5 Company Blog/News
3.1 Overview
Need help?
Menu
Profile
Overview
Technical
Content
Does your site have a blog?
Improve Your Website’s User Experience
Make Your Blog Posts Comprehensive
Optimize Older Blog Posts
Aim to Be The Featured Snippet in The Search Result
Use Categories and Tags to Organize Content
Make Your Articles Easier to Read
Add a Meta Description to Your Blog Post
Add Images and Videos to Your Blog Posts
Make Internal Linking a Habit
Write an Effective Blog Post Title
Find Semantic Keywords for Your Focus Keyword
Plan Your Content with Proper Keyword Research
How do I get my blog rank higher on Google?
Not Found
One of your competitor that utilise their blog perfectly
You can create service/product reviews, guides & statistic roundups to educate your audience about your products. You can also share news & events on your site to attract more customers.
3.5 Company Blog/News
3.2 Topic Clusters e.g
3.3 Topic Cluster
User Experience
Digital PR
Case Study
Tools & Products
Solution Summary
Competitor Research
3.4 Unique Content
3.7 Schema Markup
3.6 Technical Hints
3.5 Company Blog/News
3.1 Overview
Need help?
Menu
Profile
Overview
Technical
Content
Product Page
Category Page/ Product Category
Service/Landing Pages
Schema markup helps search engines understand your content and better represent it in the search results. The search engine then provides results that display better information for the user who was searching for.
Homepage
3.7 Schema Markup - Structure Data
Need help?
4.2 UX Barriers
4.1 Overview
User Experience
Menu
Profile
Overview
Technical
Digital PR
Case Study
Tools & Products
Solution Summary
Competitor Research
Content
Distraction
Friction
Improve Your Website’s User Experience
Make Your Blog Posts Comprehensive
Optimize Older Blog Posts
Optimize your website for mobile &
Provide accessibility options for users with disabilities.
Test your design to identify and address potential barriers.
Use visual cues to guide users through the interface.
Prioritize the most important tasks and features.
Minimize the number of steps required to complete tasks.
Use consistent design patterns throughout the interface.
Use clear and concise language.
Keep the design simple and intuitive to use.
How to minimise UX Barriers
UX barriers, frictions, and distractions are all factors that can negatively impact a user's experience with a product or service.Overall, minimizing barriers, frictions, and distractions is key to creating a positive user experience that keeps users engaged and satisfied.
4.2 UX Barriers
Referring Domains
17
Referring Domains
Domain rating
15
Need help?
User Experience
Case Study
Tools & Products
Solution Summary
Competitor Research
Menu
Profile
Overview
Technical
Content
Link Aquisition
5.2 Strategy
5.3 Link Profile Review
We will work with you to outline the goals you want to achieve with link building, such as improved rankings, traffic and brand awareness. Our strategies include more traditional link building like guest posting, as well as Digital PR techniques that focus on top-tier sites in your industry. Your Account Manager and Digital PR Specialist will provide you with a tailored plan using these strategies to help you reach your goals.
Link Aquisition
The more high-quality backlinks a page has, the higher it can rank. Backlinks are one of Google's most important ranking factors. Google and other major search engines consider backlinks as “votes of confidence” for the website getting the links. Each vote suggests your content is valuable, credible, and useful.
5.1 Overview
5.1 Overview
Need help?
User Experience
Case Study
Tools & Products
Solution Summary
Competitor Research
Menu
Profile
Overview
Technical
Content
Digital PR
5.2 Strategy
5.3 Link Profile Review
5.1 Overview
Guest Posting
Product PR
Data-led Campaigns
Expert Comments
Recomended Digital PR strategies...
The more high-quality backlinks a page has, the higher it can rank. Backlinks are one of Google's most important ranking factors. Google and other major search engines consider backlinks as “votes of confidence” for the website getting the links. Each vote suggests your content is valuable, credible, and useful.
5.2 Strategy
Need help?
User Experience
Case Study
Tools & Products
Solution Summary
Competitor Research
Menu
Profile
Overview
Technical
Content
Digital PR
5.2 Strategy
5.3 Link Profile Review
5.1 Overview
Top 10 Anchors
Weakest Referring Domains
Strongest Referring Domains
5.3 Link Profile Review
Need help?
Case Study
Tools & Products
Solution Summary
6.2 Traffic Value
6.4 Organic Visibility
6.3 Organic Traffic
Competitor Research
6.1 Link Profiling
Digital PR
User Experience
Menu
Profile
Overview
Technical
Content
https://nsbits.com/
A good link building strategy can consist of guest posting, creating power pages and great content, and the results of this strategy can have a huge impact on your ranking. Make sure that your link-building efforts are directed towards obtaining high quality backlinks from websites with great authority that are relevant in your industry.
Best Practices
https://expertbits.co.uk/
You need to increase the number of backlinks from unique domains, relevant to your business. The competitor is linking from 249 unique domains. Backlinks play a crucial role in SEO and are a major factor that is taken into consideration by search engine crawlers when establishing your website's domain authority and your ranking on your targeted keywords.
6.1 Link Profiling
Your Traffic Value
$548
Your Traffic Value
$94
You need to have a constant & solid SEO campaign in order to see consistent results.
https://nsbits.com/
https://expertbits.co.uk/
Need help?
Case Study
Tools & Products
Solution Summary
6.2 Traffic Value
6.4 Organic Visibility
6.3 Organic Traffic
Competitor Research
6.1 Link Profiling
Digital PR
User Experience
Menu
Profile
Overview
Technical
Content
A good link building strategy can consist of guest posting, creating power pages and great content, and the results of this strategy can have a huge impact on your ranking. Make sure that your link-building efforts are directed towards obtaining high quality backlinks from websites with great authority that are relevant in your industry.
Best Practices
The images below show the traffic for your website compared to one of your main competitors. In particular this competitor represents a strong example in terms of technical implementation and ongoing content efforts. There is no website traffic since however the competitor has a higher traffic.
6.2 Traffic Value
Need help?
Case Study
Tools & Products
Solution Summary
6.2 Traffic Value
6.4 Organic Visibility
6.3 Organic Traffic
Competitor Research
6.1 Link Profiling
Digital PR
User Experience
Menu
Profile
Overview
Technical
Content
https://nsbits.com/
https://expertbits.co.uk/
Below are some of the top non branded search queries driving traffic to your site and a market leading competitor.
6.4 Organic Visibility
Get in touch
User Experience
Menu
Profile
Overview
Technical
Digital PR
Case Study
Tools & Products
Solution Summary
Competitor Research
Content
The above hours breakdown are initial estimates over the 1st 6 months of your campaign and subject to change as your campaign develops. As we acquire more data and your campaign progresses we may feel it prudent to amend the type of work delivered, with the primary goal always being to maximise ROI.
Solution Summary
UX
Digital PR
Technical
Development
Content
Personal Account Manager
We cover everything from technical optimization to digital PR, all managed by personal account managers. Our flexible approach ensures we allocate time where your business needs it most. See how our expertise can boost your online presence.
Get in touch
User Experience
Menu
Profile
Overview
Technical
Digital PR
Case Study
Meet Our Experts
Solution Summary
Competitor Research
Content
Meet our Experts
Get in touch
User Experience
Menu
Profile
Overview
Technical
Digital PR
Case Study
Tools & Products
Solution Summary
Competitor Research
Content
“Add People have been looking after my website for the past 2 years and the results have been great. The increase in business from both the SEO and the Google AdWords campaigns have been extremely positive and this keeps on increasing month by month. I would highly recommend them to all small businesses like ourselves, especially when looking to gain an edge in a competitive market.”
Case Study
1. Resolution of numerous technical onsite issues, site speed improvements to ensure we have a strong foundation 2. Mapped out full keyword plan across thousands of product and category pages 3. Implementation of useful and unique category and product pages content plus on page changes to increase CTR across hundreds of pages 4. Content based link building – creating guides, visuals and influencer led content that secured links from industry sources
What we did:
Contact us
This report has been made especially for Marshall’s Cosmetics Machines. If you have any questions or need further information, we will be pleased to help you.
Whether you're a talented web developer, SEO specialist, or PPC analyst, you'll have the opportunity to leverage your skills and expertise to make a real impact. If you're excited about staying on the cutting edge of technology and love the challenge of optimizing online performance, we want to hear from you. Ready to take your technical career to the next level and help small businesses thrive?
Key Skills:
- Proficiency in web development languages
- Knowledge of digital marketing principles
- Analytical mindset
- Attention to detail
- Ability to adapt to new technologies
Are you a tech-savvy problem solver? Join us and become a digital wizard.
Technical roles
Apply now
Apply now
Key Skills:
- Proficiency in design software
- Creativity and innovation
- Attention to detail
- Understanding of branding principles
- Ability to collaborate effectively
Are you a creative thinker with a passion for storytelling and design? At Add People, creativity is at the heart of everything we do. Join our crea tive team and collaborate with clients to develop engaging digital marketing campaigns that captivate audiences and drive results. Whether you're a skilled graphic designer, talented content writer, or visionary video producer, we want to hear from you.
Dive into the world of creativity and digital marketing. Join our team and let your imagination run wild.
Creative roles
Apply now
Apply now
Are you passionate about building relationships and driving revenue growth? Join our dynamic sales team at Add People, where you'll have the opportunity to make a real impact by helping small businesses achieve their goals. Whether you excel at identifying opportunities, closing deals, or nurturing client relationships, we have a role for you.Key Skills:
- Proven sales experience
- Excellent communication skills
- Strong negotiation abilities
- Goal-oriented mindset
- Customer relationship management expertise
Ready to take the next step in your sales career?
Sales Roles
Apply now
Apply now
Key Skills:
- Proficiency in design software
- Creativity and innovation
- Attention to detail
- Understanding of branding principles
- Ability to collaborate effectively
Are you a creative thinker with a passion for storytelling and design? At Add People, creativity is at the heart of everything we do. Join our crea tive team and collaborate with clients to develop engaging digital marketing campaigns that captivate audiences and drive results. Whether you're a skilled graphic designer, talented content writer, or visionary video producer, we want to hear from you.
Dive into the world of creativity and digital marketing. Join our team and let your imagination run wild.
Creative roles
Apply now
Apply now
Our customer service roles at Add People play a key role in ensuring client satisfaction and success. From guiding clients through onboarding to delivering ongoing support and solutions, you'll have the opportunity to make a meaningful impact every day. If you thrive in a fast-paced environment, excel at communication, and are passionate about helping others, we want to hear from you. Key Skills:
- Exceptional interpersonal skills
- Problem-solving abilities
- Attention to customer needs
- Organization and time management
- Ability to remain calm under pressure
Are you dedicated to providing exceptional service and support?
Service roles
Apply now
Apply now
Are you passionate about building relationships and driving revenue growth? Join our dynamic sales team at Add People, where you'll have the opportunity to make a real impact by helping small businesses achieve their goals. Whether you excel at identifying opportunities, closing deals, or nurturing client relationships, we have a role for you.Key Skills:
- Proven sales experience
- Excellent communication skills
- Strong negotiation abilities
- Goal-oriented mindset
- Customer relationship management expertise
Ready to take the next step in your sales career?
Sales Roles
Apply now
Apply now
Join our support team at Add People and play a vital role in the success of our organization. Whether you're passionate about HR, people developement, finance, or IT, you'll have the opportunity to contribute to our growth and make a difference behind the scenes. If you're detail-oriented, proactive, and enjoy collaborating with others, we want to hear from you.
Key skills:
- Strong problem-solving skills applicable across various functions.
- Effective communication skills for collaborating with different teams.
- Organizational abilities to streamline processes and support workflow.
- Flexibility and adaptability to handle diverse tasks and challenges.
- Commitment to teamwork and contributing to a positive work environment.
Are you a team player with a knack for supporting others and keeping things running smoothly?
Support roles
Apply now
Apply now