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Add People
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SEO audit
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Expert Bits
11-12-2023
Expert Bits - Overview
Need help?
Menu
Organic Visibility
Overview
Profile
Technical
Content
User Experience
Digital PR
Competitor Research
Solution Summary
Keyword Breakdown
Meet Our Experts
Total Keywords
Case Study
176
Profile
Need help?
Menu
Overview
Profile
Technical
Content
User Experience
Digital PR
Competitor Research
Solution Summary
Tools & Products
Case Study
2.1 Page Titles
Need help?
Menu
All search engines use the Title tag as a key factor to indicate what the page is about and also display the title tag as the header in rankings. Expert Bits - The Horse Bitting Specialists
Overview
Profile
Technical
Insights
Meta Title Issues
2.1 Page Titles
2.2 Meta Descriptions
14 characters ( Below 65 Characters)
2.3 Heading Structure
14
Too Long
2.4 Settings
No
2.6 Site Speed
Yes
2.7 Performance Metrics
16
Too Short
2.8 Indexability
Yes, can be better
2.9 Additional Onsite Issues
Content
User Experience
Google Best Practices
Digital PR
- Limited to 604 pixels or 60 to 65 or the visibility may be limited on the listings
- Inlcude the main keyword targeting- make sure you match the intent you want!
- Avoid Repetition - Google will alter your Meta Title undoning all your hard work.
Competitor Research
Solution Summary
Tools & Products
Our Recommendation - Buy Modern Style Bits at Affordable Prices | Expert Bits
Case Study
2.2 Meta Descriptions
Need help?
Search Engines display your meta descriptions but they aren’t a ranking factor. Meta descriptions are the ideal place to entice your prospective customers! Include CTAs and USPs that make you stand out from your competition. Expert Bits is the new revolutionary family-owned horse bitting brand from the bitting experts; Matt & Lisa Waterworth.
Menu
Overview
Profile
Technical
2.1 Meta Data Titles
2.2 Meta Descriptions
Meta Description Issues
Insights
2.3 Heading Structure
2.4 Settings
2.5 Spam Signals
119 Characters (Below 165 characters)
2.6 Site Speed
13
Duplicates
2.7 Performance Metrics
Yes
2.8 Indexability
2.9 Additional Onsite Issues
Too Long
Content
Yes , can be better
User Experience
Digital PR
Google Best Practices
- Limited to 320 characters but should be roughly 170 characters.
- Include main keywords as they are highlighted in search results.
- Describe your brand, service or product with a strong CTA.
- For E-com utilise product schema to show price and reviews
Competitor Research
Solution Summary
Tools & Products
Our recommendation - Buy super-comfy horse bits at affordable prices from Expert Bits. From snaffle bit to gag bit, we stock an extensive collection. Place your order now.
Case Study
2.3 Heading Structure
Need help?
Menu
After titles the H1 heading is the second biggest factor on the page that helps Google relate what the content on the page is about. There are 6 headings listed from H1 to H6 allowing a page to be broken down into different subcategories. Using two or more different headings allows Google to see how the content not only is broken up but how the different elements in the page relate to each other so the utilisation of the correct heading within the correct element of content is important. Top tip: H1 tags should be according to keywords and locations
Overview
Profile
Technical
2.1 Meta Data Titles
2.2 Meta Descriptions
2.3 Heading Structure
2.4 Settings
Insights
2.5 Spam Signals
Found
2.6 Site Speed
2.7 Performance Metrics
No
2.8 Indexability
No
2.9 Additional Onsite Issues
No
Content
Yes
User Experience
No
Digital PR
Best Practices
Competitor Research
Every page should have a H1 tag; there should be only one H1 tag. The H1 tag should be present directly above the main body of content for the page. Content can be broken down by using various sub-headings, particularly H2 and H3. All headings should have elements of keyword targeting. Headings should be reasonably short, and incorporate Unique Selling points if possible.
Solution Summary
Tools & Products
Case Study
2.4 Settings
Need help?
Menu
Overview
Profile
Technical
Homepage file URL redirects to web root directory
2.1 Meta Data Titles
Consistent URL for linking to homepage
Canonical <link> tags
2.2 Meta Descriptions
2.3 Heading Structure
Canonical <link> tags Implemented correctly
Homepage links all point to web root directory
2.4 Settings
HTTP 301
2.5 Spam Signals
2.6 Site Speed
2.7 Performance Metrics
2.8 Indexability
2.9 Additional Onsite Issues
Robots txt file found?
XML Sitemap found?
Non www Subdomain redirection
Content
User Experience
Equivalent URLs
Robots.txt file Implemented correctly
XML Sitemap Implemented correctly
Digital PR
Robots <meta> tags
HTTP 301
Competitor Research
Solution Summary
Robots <meta> tags implemented correctly
Tools & Products
Case Study
2.6 Site Speed
Need help?
Menu
Homepage Issues
Overview
These checks ensure that your page is optimized for users to be able to see and interact with page content.
Profile
Technical
2.1 Meta Data Titles
2.2 Meta Descriptions
2.3 Heading Structure
2.4 Settings
2.6 Site Speed
2.7 Performance Metrics
2.8 Indexability
2.9 Additional Onsite Issues
Content
User Experience
Digital PR
61%
32%
2.17s
Competitor Research
Solution Summary
DESKTOP
MOBILE
SPEED
Tools & Products
Case Study
3.1 Overview
Need help?
All search engines primarily spider or index content so any page that has no content is immediately at a disadvantage, particularly for low authority sites with very few external links.
Menu
Overview
Insights
Word count
Profile
Yes
https://expertbits.co.uk/ https://expertbits.co.uk/product/browband/ https://expertbits.co.uk/product/cavesson-noseband-with-detachable-flash/
Technical
No
Content
Yes
3.1 Overview
Yes
3.2 Topic Clusters e.g.
Yes
3.3 Topic Cluster
3.4 Unique Content
3.5 Company Blog/News
3.6 Technical Hints
Best Practices Content should be on every landing page - Main content block should be exactly below the main h1 heading, should be a block of at least 300 words of content relevant to the page, should contain various keyword targets related to that page, should contain contextual links to other pages, should also contain key unique selling points, content should be unique throughout. Our recommendation To ensure that your content maximises the search opportunity, keyword research is required which maps appropriate keywords to the pages, identify gaps in content and ensure that your content matches the intent users have in various stages of the consideration funnel. Some broad suggestions would be to ensure content is written for the web, therefore scannable with short paragraphs, bullet points and numbered lists where appropriate, using well placed internal links throughout your written copy will help users and search engines navigate the site easily.
3.7 Schema Markup
User Experience
Digital PR
Competitor Research
Solution Summary
Tools & Products
Case Study
3.3 Topic Clusters
Need help?
Menu
Potential Cluster Traffic
This page provides an indication of just one potential cluster. We have identified queries your site could go after, along with sub-categories/topics we should build content around:
Overview
121
monthly search volume
Profile
The top ranking page for this query generates of traffic per month alone
Technical
$22
Content
3.1 Overview
3.2 Topic Clusters e.g
3.3 Topic Cluster
Cost Per Click $
Volume
3.4 Unique Content
3.5 Company Blog/News
3.6 Technical Hints
3.7 Schema Markup
User Experience
Digital PR
Competitor Research
Solution Summary
Tools & Products
Case Study
3.5 Company Blog/News
Need help?
Menu
You can create service/product reviews, guides & statistic roundups to educate your audience about your products. You can also share news & events on your site to attract more customers.
Overview
Profile
Does your site have a blog?
How do I get my blog rank higher on Google?
Technical
Not Found
Content
Plan Your Content with Proper Keyword Research
3.1 Overview
Find Semantic Keywords for Your Focus Keyword
3.2 Topic Clusters e.g
Write an Effective Blog Post Title
3.3 Topic Cluster
3.4 Unique Content
Make Internal Linking a Habit
3.5 Company Blog/News
3.6 Technical Hints
Add Images and Videos to Your Blog Posts
3.7 Schema Markup
Add a Meta Description to Your Blog Post
User Experience
Make Your Articles Easier to Read
Digital PR
Use Categories and Tags to Organize Content
Competitor Research
Aim to Be The Featured Snippet in The Search Result
Solution Summary
Optimize Older Blog Posts
One of your competitor that utilise their blog perfectly
Make Your Blog Posts Comprehensive
Tools & Products
Improve Your Website’s User Experience
Case Study
3.7 Schema Markup - Structure Data
Need help?
Menu
Schema markup helps search engines understand your content and better represent it in the search results. The search engine then provides results that display better information for the user who was searching for.
Overview
Profile
Homepage
Service/Landing Pages
Technical
Content
3.1 Overview
3.2 Topic Clusters e.g
3.3 Topic Cluster
3.4 Unique Content
3.5 Company Blog/News
3.6 Technical Hints
3.7 Schema Markup
User Experience
Category Page/ Product Category
Product Page
Digital PR
Competitor Research
Solution Summary
Tools & Products
Case Study
4.2 UX Barriers
Need help?
Menu
UX barriers, frictions, and distractions are all factors that can negatively impact a user's experience with a product or service. Overall, minimizing barriers, frictions, and distractions is key to creating a positive user experience that keeps users engaged and satisfied.
Overview
Profile
Technical
How to minimise UX Barriers
Friction
Content
Keep the design simple and intuitive to use.
User Experience
Use clear and concise language.
4.1 Overview
4.2 UX Barriers
Use consistent design patterns throughout the interface.
Digital PR
Minimize the number of steps required to complete tasks.
Competitor Research
Prioritize the most important tasks and features.
Use visual cues to guide users through the interface.
Solution Summary
Test your design to identify and address potential barriers.
Tools & Products
Distraction
Provide accessibility options for users with disabilities.
Case Study
Optimize your website for mobile &
Optimize Older Blog Posts
Make Your Blog Posts Comprehensive
Improve Your Website’s User Experience
5.1 Overview
Need help?
The more high-quality backlinks a page has, the higher it can rank. Backlinks are one of Google's most important ranking factors. Google and other major search engines consider backlinks as “votes of confidence” for the website getting the links. Each vote suggests your content is valuable, credible, and useful.
Menu
Overview
Domain rating
Referring Domains
17
15
Profile
Technical
Referring Domains
Content
User Experience
Link Aquisition
5.1 Overview
5.2 Strategy
5.3 Link Profile Review
Competitor Research
Solution Summary
Tools & Products
Link Aquisition
We will work with you to outline the goals you want to achieve with link building, such as improved rankings, traffic and brand awareness. Our strategies include more traditional link building like guest posting, as well as Digital PR techniques that focus on top-tier sites in your industry. Your Account Manager and Digital PR Specialist will provide you with a tailored plan using these strategies to help you reach your goals.
Case Study
5.2 Strategy
Need help?
The more high-quality backlinks a page has, the higher it can rank. Backlinks are one of Google's most important ranking factors. Google and other major search engines consider backlinks as “votes of confidence” for the website getting the links. Each vote suggests your content is valuable, credible, and useful.
Menu
Overview
Recomended Digital PR strategies...
Profile
Technical
Content
User Experience
Digital PR
5.1 Overview
5.2 Strategy
5.3 Link Profile Review
Expert Comments
Data-led Campaigns
Competitor Research
Solution Summary
Tools & Products
Case Study
Product PR
Guest Posting
5.3 Link Profile Review
Need help?
Menu
Overview
Strongest Referring Domains
Top 10 Anchors
Weakest Referring Domains
Profile
Technical
Content
User Experience
Digital PR
5.1 Overview
5.2 Strategy
5.3 Link Profile Review
Competitor Research
Solution Summary
Tools & Products
Case Study
6.1 Link Profiling
Need help?
You need to increase the number of backlinks from unique domains, relevant to your business. The competitor is linking from 249 unique domains. Backlinks play a crucial role in SEO and are a major factor that is taken into consideration by search engine crawlers when establishing your website's domain authority and your ranking on your targeted keywords.
Menu
Overview
Profile
https://expertbits.co.uk/
Technical
Content
User Experience
Digital PR
https://nsbits.com/
Competitor Research
6.1 Link Profiling
6.2 Traffic Value
6.3 Organic Traffic
6.4 Organic Visibility
Solution Summary
Tools & Products
Best Practices
Case Study
A good link building strategy can consist of guest posting, creating power pages and great content, and the results of this strategy can have a huge impact on your ranking. Make sure that your link-building efforts are directed towards obtaining high quality backlinks from websites with great authority that are relevant in your industry.
6.2 Traffic Value
Need help?
The images below show the traffic for your website compared to one of your main competitors. In particular this competitor represents a strong example in terms of technical implementation and ongoing content efforts. There is no website traffic since however the competitor has a higher traffic.
Menu
Overview
https://expertbits.co.uk/
Profile
Technical
Your Traffic Value
$94
Content
User Experience
Digital PR
https://nsbits.com/
Competitor Research
6.1 Link Profiling
6.2 Traffic Value
6.3 Organic Traffic
Your Traffic Value
6.4 Organic Visibility
$548
Solution Summary
Tools & Products
Case Study
Best Practices
A good link building strategy can consist of guest posting, creating power pages and great content, and the results of this strategy can have a huge impact on your ranking. Make sure that your link-building efforts are directed towards obtaining high quality backlinks from websites with great authority that are relevant in your industry.
You need to have a constant & solid SEO campaign in order to see consistent results.
6.4 Organic Visibility
Need help?
Below are some of the top non branded search queries driving traffic to your site and a market leading competitor.
Menu
Overview
https://nsbits.com/
https://expertbits.co.uk/
Profile
Technical
Content
User Experience
Digital PR
Competitor Research
6.1 Link Profiling
6.2 Traffic Value
6.3 Organic Traffic
6.4 Organic Visibility
Solution Summary
Tools & Products
Case Study
Solution Summary
Get in touch
Menu
Overview
Profile
Technical
Content
User Experience
Digital PR
Competitor Research
Solution Summary
Tools & Products
Case Study
The above hours breakdown are initial estimates over the 1st 6 months of your campaign and subject to change as your campaign develops. As we acquire more data and your campaign progresses we may feel it prudent to amend the type of work delivered, with the primary goal always being to maximise ROI.
Meet our Experts
Get in touch
We cover everything from technical optimization to digital PR, all managed by personal account managers. Our flexible approach ensures we allocate time where your business needs it most. See how our expertise can boost your online presence.
Menu
Overview
Profile
Technical
Content
User Experience
Digital PR
Content
Digital PR
Competitor Research
Solution Summary
Personal Account Manager
Meet Our Experts
Case Study
UX
Development
Technical
Case Study
Get in touch
“Add People have been looking after my website for the past 2 years and the results have been great. The increase in business from both the SEO and the Google AdWords campaigns have been extremely positive and this keeps on increasing month by month. I would highly recommend them to all small businesses like ourselves, especially when looking to gain an edge in a competitive market.”
Menu
Overview
Profile
Technical
Content
User Experience
Digital PR
Competitor Research
Solution Summary
Tools & Products
Case Study
What we did:
1. Resolution of numerous technical onsite issues, site speed improvements to ensure we have a strong foundation 2. Mapped out full keyword plan across thousands of product and category pages 3. Implementation of useful and unique category and product pages content plus on page changes to increase CTR across hundreds of pages 4. Content based link building – creating guides, visuals and influencer led content that secured links from industry sources
Contact us
This report has been made especially for Marshall’s Cosmetics Machines. If you have any questions or need further information, we will be pleased to help you.
Key Skills:
- Proficiency in web development languages
- Knowledge of digital marketing principles
- Analytical mindset
- Attention to detail
- Ability to adapt to new technologies
Apply now
Apply now
Technical roles
Are you a tech-savvy problem solver? Join us and become a digital wizard.
Whether you're a talented web developer, SEO specialist, or PPC analyst, you'll have the opportunity to leverage your skills and expertise to make a real impact. If you're excited about staying on the cutting edge of technology and love the challenge of optimizing online performance, we want to hear from you. Ready to take your technical career to the next level and help small businesses thrive?
Creative roles
Apply now
Apply now
Dive into the world of creativity and digital marketing. Join our team and let your imagination run wild.
Key Skills:
- Proficiency in design software
- Creativity and innovation
- Attention to detail
- Understanding of branding principles
- Ability to collaborate effectively
Are you a creative thinker with a passion for storytelling and design? At Add People, creativity is at the heart of everything we do. Join our crea tive team and collaborate with clients to develop engaging digital marketing campaigns that captivate audiences and drive results. Whether you're a skilled graphic designer, talented content writer, or visionary video producer, we want to hear from you.
Sales Roles
Ready to take the next step in your sales career?
Are you passionate about building relationships and driving revenue growth? Join our dynamic sales team at Add People, where you'll have the opportunity to make a real impact by helping small businesses achieve their goals. Whether you excel at identifying opportunities, closing deals, or nurturing client relationships, we have a role for you. Key Skills:
- Proven sales experience
- Excellent communication skills
- Strong negotiation abilities
- Goal-oriented mindset
- Customer relationship management expertise
Apply now
Apply now
Creative roles
Apply now
Apply now
Dive into the world of creativity and digital marketing. Join our team and let your imagination run wild.
Key Skills:
- Proficiency in design software
- Creativity and innovation
- Attention to detail
- Understanding of branding principles
- Ability to collaborate effectively
Are you a creative thinker with a passion for storytelling and design? At Add People, creativity is at the heart of everything we do. Join our crea tive team and collaborate with clients to develop engaging digital marketing campaigns that captivate audiences and drive results. Whether you're a skilled graphic designer, talented content writer, or visionary video producer, we want to hear from you.
Service roles
Are you dedicated to providing exceptional service and support?
Our customer service roles at Add People play a key role in ensuring client satisfaction and success. From guiding clients through onboarding to delivering ongoing support and solutions, you'll have the opportunity to make a meaningful impact every day. If you thrive in a fast-paced environment, excel at communication, and are passionate about helping others, we want to hear from you. Key Skills:
- Exceptional interpersonal skills
- Problem-solving abilities
- Attention to customer needs
- Organization and time management
- Ability to remain calm under pressure
Apply now
Apply now
Sales Roles
Ready to take the next step in your sales career?
Are you passionate about building relationships and driving revenue growth? Join our dynamic sales team at Add People, where you'll have the opportunity to make a real impact by helping small businesses achieve their goals. Whether you excel at identifying opportunities, closing deals, or nurturing client relationships, we have a role for you. Key Skills:
- Proven sales experience
- Excellent communication skills
- Strong negotiation abilities
- Goal-oriented mindset
- Customer relationship management expertise
Apply now
Apply now
Support roles
Key skills:
- Strong problem-solving skills applicable across various functions.
- Effective communication skills for collaborating with different teams.
- Organizational abilities to streamline processes and support workflow.
- Flexibility and adaptability to handle diverse tasks and challenges.
- Commitment to teamwork and contributing to a positive work environment.
Are you a team player with a knack for supporting others and keeping things running smoothly?
Join our support team at Add People and play a vital role in the success of our organization. Whether you're passionate about HR, people developement, finance, or IT, you'll have the opportunity to contribute to our growth and make a difference behind the scenes. If you're detail-oriented, proactive, and enjoy collaborating with others, we want to hear from you.
Apply now
Apply now