An Introduction to Insight EMEA x BrightTALK

Insight EMEA x BrightTALK

Webinar Syndication and Promotion using BrightTALK.

Start

We currently utilise BrightTALK in NA and they have had great success with their channel with subscribers currently standing at 1,468.

The platform encompasses powerful webinar creation, content management and community engagement capabilities.

Introducing BrightTALK

BrightTALK is a large global hub for B2B webinars and virtual events. It possesses an audience of 30M opted-in B2B professionals who are actively looking to learn about the latest technologies and trends that are powering success in their space.

Visit our channel

EMEA BrightTALK Channel

Our BrightTALK EMEA channel has now reached 476 subscribers with a library of 18 on-demand webinars available for BrightTALK users to view with an average rating of 4 out of 5 stars.

Promotional Plan

As we aim to run both BrightTALK and ON24 alongside one another we have planned our promotional approach accordingly for each tool. Our focus for BrightTALK is to capture users who have not subscribed to our mailing list or may have never visited our website.

Paid and Organic BrightTALK Promotion

Comprehensive SEO Strategy

Website Push Notifications

Highly targeted exit intent RTP's

'clicks'

'drops'

Due to the high value of users who reach this point, we'd then go on to consider paid options retargetting with the aim of driving these users to speak with an expert and converting them to a lead.

Due to the high value of users who reach this point, we'd then go on to consider paid options retargetting with the aim of driving these users to speak with an expert and converting them to a lead.

'not captured'

'paid contact from BrightTALK'

'subscribers to Insight EMEA BrightTALK channel

BrightTALK user enters nurture flow by showing an interest in our industry or directly showing an interest in our channel or content.

Enters lead scoring flow until reaches 'lead' status

'drops'

'interacts'

Enters lead scoring flow until reaches 'lead' status

Enters lead scoring flow until reaches 'lead' status

'doesn't fill form'

'clicks speak with an expert'

Lead Status Activated

Enters lead scoring flow until reaches 'lead' status

Clicks to 'Attend another webinar'

Clicks to 'subscribe'

'drops'

'interacts with email'

Clicks for 'more information'

User lands in Marketo as a 'opted in' marketable' contact.

Nurture for BrightTALK Users

We have formulated a new nurture flow for contacts coming from our new BrightTALK channel. This nurture flow will be active from February 2024.

In the first 3 months following launch, we hope to achieve the following

Estimated Channel Growth

+300

Additional Channel Subcribers

+112

Paid Contacts

Paid ' Intent leads' guranteed by BrightTALK agreement.

This goal is based on the performance of our US BrightTALK channel and the potential of our content against the BrightTalk Audience.

BrightTALK will provide us with trusted platform where we can republish our ON24 webinar and video content to an opted-in B2B audience with hyper-specific, solution based interests. Whilst powering another means of digital promotion and lead generation.

Initial Project Team Mel Sinclair Cameron Sinclair Luice Cernochova

Looking to host a live or on-demand webinar on our BrightTALK Channel?Currently the user group for the platform is small due to awaiting sign off from various work councils across EMEA. However you now have the option to request this via the webinar request queue in Workfront and the UK team will complete the process for you.

Summary

Thank you!