An Introduction to Insight EMEA x BrightTALK

Insight EMEA x BrightTALK

Webinar Syndication and Promotion using BrightTALK.

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Introducing BrightTALK

The platform encompasses powerful webinar creation, content management and community engagement capabilities.

BrightTALK is a large global hub for B2B webinars and virtual events. It possesses an audience of 30M opted-in B2B professionals who are actively looking to learn about the latest technologies and trends that are powering success in their space.

We currently utilise BrightTALK in NA and they have had great success with their channel with subscribers currently standing at 1,468.

EMEA BrightTALK Channel

Our BrightTALK EMEA channel has now reached 476 subscribers with a library of 18 on-demand webinars available for BrightTALK users to view with an average rating of 4 out of 5 stars.

Visit our channel

Promotional Plan

Paid and Organic BrightTALK Promotion

Website Push Notifications

As we aim to run both BrightTALK and ON24 alongside one another we have planned our promotional approach accordingly for each tool. Our focus for BrightTALK is to capture users who have not subscribed to our mailing list or may have never visited our website.

Highly targeted exit intent RTP's

Comprehensive SEO Strategy

Nurture for BrightTALK Users

BrightTALK user enters nurture flow by showing an interest in our industry or directly showing an interest in our channel or content.

'not captured'

'subscribers to Insight EMEA BrightTALK channel

We have formulated a new nurture flow for contacts coming from our new BrightTALK channel. This nurture flow will be active from February 2024.

'paid contact from BrightTALK'

User lands in Marketo as a 'opted in' marketable' contact.

'interacts with email'

'drops'

Clicks for 'more information'

Clicks to 'Attend another webinar'

Clicks to 'subscribe'

Due to the high value of users who reach this point, we'd then go on to consider paid options retargetting with the aim of driving these users to speak with an expert and converting them to a lead.

'clicks'

'drops'

'clicks speak with an expert'

'doesn't fill form'

Enters lead scoring flow until reaches 'lead' status

'drops'

'interacts'

Enters lead scoring flow until reaches 'lead' status

Due to the high value of users who reach this point, we'd then go on to consider paid options retargetting with the aim of driving these users to speak with an expert and converting them to a lead.

Lead Status Activated

Enters lead scoring flow until reaches 'lead' status

Enters lead scoring flow until reaches 'lead' status

Estimated Channel Growth

In the first 3 months following launch, we hope to achieve the following

This goal is based on the performance of our US BrightTALK channel and the potential of our content against the BrightTalk Audience.

Additional Channel Subcribers

+300

Paid ' Intent leads' guranteed by BrightTALK agreement.

Paid Contacts

+112

Summary

Looking to host a live or on-demand webinar on our BrightTALK Channel?Currently the user group for the platform is small due to awaiting sign off from various work councils across EMEA. However you now have the option to request this via the webinar request queue in Workfront and the UK team will complete the process for you.

BrightTALK will provide us with trusted platform where we can republish our ON24 webinar and video content to an opted-in B2B audience with hyper-specific, solution based interests. Whilst powering another means of digital promotion and lead generation.

Initial Project Team Mel Sinclair Cameron Sinclair Luice Cernochova

Thank you!