Social Media Personal Profile Plan
Ross Wardrop
Created on December 6, 2023
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SOCIAL MEDIA STRATEGY
BY ROSS WARDROP
Go!
PLATFORMS
- 376 connections currently.
- Have been posting for a while, post every 2 weeks.
- Look to post: Sharing my work (college and job), posting any achievements, re-sharing TikToks.
- 51 followers currently.
- Began posting a few weeks ago and have posted 5 times.
- Look to post: BTS of my job; away day travel around UK, working with pro athletes, taking walk-in photos.
where i'm at
where i'm at
- Sharing my work (college and job), posting any achievements, re-sharing TikToks.
- BTS of my job - media at Caledonia Gladiators; away day travel around UK, working with pro athletes, taking walk-in photos.
what i'm posting
- Future employers
- People at a similar stage (students, part-time sports, etc.)
- Sports fans
- Sports fans
- Young people in media
- Media students
- Fans of teams I work for - BTS
TARGET audience
- Bringing an interesting, unseen angle of sports
- Connecting, and beginning conversations, with similar people
- Utilising hashtags, mentions of people, etc. looking for reposts
- Jumping on trends
- Engaging with similar accounts
- Sharing on my other socials
- Looking for reposts from relevant accounts
marketing/promotion
Jack Geddes:- Freelance music photograopher,posts his work; acheivements; taking photos; clients (Ticketmaster, Glasgow bands, etc.), improvements.
Hannah Peery:- Houston Rockets social media,posts about her job; working with players; taking photos; improvements.- 103K followers
Case studies
- Post at least 1x per week on each platform.
- Reach out to new/current LinkedIn connections.
- Post content that I would enjoy.
- Give and receive feedback to others creating similar content.
- Reach 100 TikTok followers.
- Be more consise with LinkedIn connections.
Smart Goals
- I would track my analytics, goals, and progress on a weekly basis in conjunction with catch-ups in class. I'd store the evidence within a spreadsheet using the platform's in-built statistics.