MARKETING 2024 PRESENTATION

LDCH

Marketing Review & 2025 Strategy

A little look back on 2024

2024 review

INSTAGRAM 47.8k Reach 352.5k Views 27.6k Visits

62% Female, 38% Male 69% Mobile 28% Desktop 3% Tablet

13,836 bookings21,573 room nights

FACEBOOK1.3m Reach 498.7k Views 125k Visits

website users

123,000

booked £

4.6m

social media

+982 Facebook+1,602 Instagram TikTok account

+ INFO

Currently +£44,978 v 2023 |Overall Direct YTD: £331,270

Currently -£25,148 v 2023 | Overall Direct YTD: £247,862

Currently -£2,524 v 2023 |Overall Direct YTD: £239,698

Weddings

January Sale

Dining

One to celebrate, with our biggest special offer campaign which really helped kick start 2024 off - 290 bookings, 724 room nights £103,923 in booked revenue. Without this, our direct figures would be significantly down compared to 2023.

Nice to see a success with Cragwood new wedding options, including the area by the lake. Two more wedding awards in the bag this year - congrats all!

As a group, we are currently 279 Afternoon Tea covers up than 2023 with a total of 6,926 covers. Non-Resident Afternoon Tea is a main focus to expand on. Briery Wood currently up 179 non-resident Afternoon Tea covers compared to 2023. Merewood and Cragwood numbers are down however, with Merewood down by 67 covers and Cragwood down by 340. New Grill restaurant at Briery, replaced Ryelands Taster menu

Team

LDCH Academy

Guest Experience

Our new Academy Brochure.

Have welcomed new members to our management team - Dan, Kasia, Beth, Nicola & Csaba! Bringing a new perspective and direction, and an extension of marketing support. Melissa, Ellie & Tegan. Zinco changes.

The roll out of the QR concierge across our hotels. Cragwood Garden Tour.

My main 2024 priorities...

Grow on our USP's LDCH Academy Roll out revised email templates - bookings, post- check-out etc. Revision of full website NEW SIGNAGE!

Direct

Creat new social media focused content to grow brand awareness and to raise engagement Create, develop and deploy a new wedding podcast for our group 'Love in the Lakes: Your Wedding Planning Guide' 'The Wedding Edit'

Creating more UGC

Working with new agency for our SEO/PPC objectives.

SEO/PPC

What are your top priorities for marketing your hotels in 2024?

hotels

cw

ldch

mw

bw

Dave Sjorup 2024 Strategy

MEDIA: VIDEOGRAPHY PHOTOGRAPHY

Create and focus on new hotel content for website

Utilising our third party tools such as userguest and press opportunities

Keeping a close eye on reports to ensure we know what is engaging with our market

Continue to work closely with Hotel management

Continue to drive direct business growth through our direct channels.

Objectives

DIRECT MARKETING

Continue to grow wedding sales and keep us on the wedding map

weddings

Supporting Helen in HR duties - showcasing LDCH as key employer within the hospitality industry and a leading brand in the area

HR

Overall, have seen great growth in page 1 google key word searches, resulting in more visibility.

+ INFO

SEO/PPC: MEDIAWORKS

From OTA's, web listings, vouchers, travel agents & everything inbetween...

third parties

GROUPS

Merewood

Cragwood

Briery Wood

FOOD

thank YOU