MARKETING 2024 PRESENTATION

Marketing Review & 2025 Strategy

LDCH

2024 review

A little look back on 2024

social media

booked £

website users

4.6m

+982 Facebook+1,602 Instagram TikTok account

123,000

13,836 bookings21,573 room nights

62% Female, 38% Male 69% Mobile 28% Desktop 3% Tablet

+ INFO

FACEBOOK1.3m Reach 498.7k Views 125k Visits

INSTAGRAM 47.8k Reach 352.5k Views 27.6k Visits

Currently -£25,148 v 2023 | Overall Direct YTD: £247,862

Currently +£44,978 v 2023 |Overall Direct YTD: £331,270

Currently -£2,524 v 2023 |Overall Direct YTD: £239,698

Dining

January Sale

Weddings

As a group, we are currently 279 Afternoon Tea covers up than 2023 with a total of 6,926 covers. Non-Resident Afternoon Tea is a main focus to expand on. Briery Wood currently up 179 non-resident Afternoon Tea covers compared to 2023. Merewood and Cragwood numbers are down however, with Merewood down by 67 covers and Cragwood down by 340. New Grill restaurant at Briery, replaced Ryelands Taster menu

Nice to see a success with Cragwood new wedding options, including the area by the lake. Two more wedding awards in the bag this year - congrats all!

One to celebrate, with our biggest special offer campaign which really helped kick start 2024 off - 290 bookings, 724 room nights £103,923 in booked revenue. Without this, our direct figures would be significantly down compared to 2023.

Guest Experience

LDCH Academy

Team

The roll out of the QR concierge across our hotels. Cragwood Garden Tour.

Have welcomed new members to our management team - Dan, Kasia, Beth, Nicola & Csaba! Bringing a new perspective and direction, and an extension of marketing support. Melissa, Ellie & Tegan. Zinco changes.

Our new Academy Brochure.

My main 2024 priorities...

Creating more UGC

SEO/PPC

Direct

Grow on our USP's LDCH Academy Roll out revised email templates - bookings, post- check-out etc. Revision of full website NEW SIGNAGE!

Working with new agency for our SEO/PPC objectives.

Creat new social media focused content to grow brand awareness and to raise engagement Create, develop and deploy a new wedding podcast for our group 'Love in the Lakes: Your Wedding Planning Guide' 'The Wedding Edit'

hotels

What are your top priorities for marketing your hotels in 2024?

bw

cw

mw

ldch

MEDIA: VIDEOGRAPHY PHOTOGRAPHY

Dave Sjorup 2024 Strategy

DIRECT MARKETING

Objectives

Continue to drive direct business growth through our direct channels.

Continue to work closely with Hotel management

Keeping a close eye on reports to ensure we know what is engaging with our market

Utilising our third party tools such as userguest and press opportunities

Create and focus on new hotel content for website

weddings

Continue to grow wedding sales and keep us on the wedding map

HR

Supporting Helen in HR duties - showcasing LDCH as key employer within the hospitality industry and a leading brand in the area

SEO/PPC: MEDIAWORKS

+ INFO

Overall, have seen great growth in page 1 google key word searches, resulting in more visibility.

third parties

From OTA's, web listings, vouchers, travel agents & everything inbetween...

GROUPS

FOOD

Cragwood

Briery Wood

Merewood

thank YOU