MARKETING 2024 PRESENTATION

LDCH

Marketing Review & 2024 Strategy

To discuss

Food & our chefs

Groups

Third Party

SEO/PPC

HR

10.

9.

8.

7.

6.

Weddings

Direct Marketing

Media Manager

Hotels

2023 Review

5.

4.

3.

2.

1.

A little look back on 2023

2023 review

59% Female, 41% Male72% Mobile24% Desktop4% Tablet

+£609,919 in total created bookings compared to 2022

884,158 reach on Facebook & a 51k reach on Instagram

website users

145,000

booked £

3.1m

social media

+1,149 Facebook+2,668 InstagramTiktTok account

+ INFO

NGS

Briery Wood

Afternoon Tea

2023 has seen the launch of Ryelands as well as a revised weddig 'All in' package

Cragwood hosted their first garden open day in partnership with the National Garden Scheme, with dates scheduled for 2024

As a group, we are up 1,526 Afternoon Tea covers than 2022 with a total of 6,647 covers. £165,843 of booked revenue which is up by £38k compared to 2022. However, with predicted net profit of £5 per afternoon tea, this looks like £38k "on the books". Raise Afternoon Tea to £29.95/ £34.95? Merewood specifically has shown biggest growth YoY

My main 2024 priorities...

Grow on our USP's Roll out revised email templates - bookings, post- check-out etc. Roll out engagement packagesQR concierge project roll out across languages CW Garden tour project - interactive Revision of full website

Direct

Creat new social media focused content to grow brand awareness and to raise engagement

Creating more UGC

New key hotel imagery to update OTA's, website and to use on social media - mainly interior shotsNew natural imagery of staff members working

New Photography

What are your top priorities for marketing your hotels in 2024?

hotels

cw

ldch

mw

bw

Dave Sjorup 2024 Strategy

MEDIA:VIDEOGRAPHYPHOTOGRAPHY

Create and focus on new hotel content for website

Utilising our third party tools such as userguest and press opportunities

Keeping a close eye on reports to ensure we know what is engaging with our market

Continue to work closely with Hotel management

Continue to drive direct business growth through our direct channels.

Objectives

DIRECT MARKETING

Continue to grow wedding sales and keep us on the wedding map

weddings

Supporting Helen in HR duties - showcasing LDCH as key employer within the hospitality industry and a leading brand in the area

HR

Overall, have seen great growth in page 1 google key word searches, resulting in more visibility.

+ INFO

SEO/PPC: MEDIAWORKS

From OTA's, web listings, vouchers, travel agents & everything inbetween...

third parties

GROUPS

Merewood

Cragwood

Briery Wood

FOOD

thank YOU