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Cancer Awareness Social MediaPresentation

Abdulla Al-Janaby K2054446Zaid Al-Tameemi K2053252Muna Abdulle K2012544 Beneen Wasin K1904808 Nooreen Yousof K1914708 Yasmin Al-Hakim K2016134 Sarabjit Singh K2015227 Noor Dabboussi K1917772 Zhroon Al Sabba K1907650 Iman Abdikarim K1906962

Index

Aims and Objectives

Our Topic

Timeline

Insights

Feedback

Strategy

User Engagement

Videos and Reels

Inclusivity

Role of a Pharmacist

Audience

Colour Coding

What we are trying to do

Aims and objectives

Provide scientific evidence and reliable resources to patients

Raise awareness for cancer through social media

Look at the role of a pharmacist in cancer awareness

Analyse the data to provide a better and more reliable service

Create an interactive and inclusive environment

Colour Coding

To help distinguish between our posts

Breast Cancer

Ovarian Cancer

Prostate Cancer

Bowel Cancer

Breast Cancer

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Bowel Cancer

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Our Topic

What areas of cancer are we looking at?

We focused on 4 different types of cancer and aimed to highlight ways the community could identify it, raise awareness for it and get medical assistance. There are around 3 million people in the UK living with cancer and every 90 seconds someone is diagnosed with cancer. Around 268,000 people in the UK live with bowel cancer and 1 in every 10 women are diagnosed with breast cancer. These issues affect a lot of people and if gone unnoticed can have fatal consequences.

Ovarian Cancer

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Prostate Cancer

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Our target audience

Young people - younger generation have become important in promoting health awareness, for their own benefit but also as advocates for the older generation. By recognizing the early signs of cancer, they can take charge of their own well-being and become a valuable source of support and advice for parents, grandparents, and the older community

Age and gender neutrality - targeting adults of all ages and both genders who are on social media. Anyone can be affected by cancer & we have tailored this page to the most common types of cancer in the uk.

Health consious individuals -people who are interested in maitaining a healthy lifestyle as lifestyle factors can influence the risk of getting either of these cancers.

Broader community - this includes people who have been affected by cancer such as survivors, caregivers and anyone interested in supporting cancer awareness. this creates a sense of community

Under represented people - ensure all individuals, including those within the disabled and LGBTQ communities who may not recieve recognition. It's important to us that people, regardless of their abilities or sexual orientation, feels seen, heard, and supported in their health journey

Branching Out

Began creating reels, interactive quizzes and stories

25th November

Creation of Whatsapp Group

In the next few days we discussed our strategy and topics

7th November

Created a Youtube Video

After posting the video, we made sure to share it on our Instagram page

28th November

Creating our Instagram Account

We also made our logo and began sharing our account among friends in order to create a viewership

10th November

Finalise Presentation

We completed our presentation

10th December

Meeting

We had a feedback session and discussed our presentation.

6th December

Present Work

We will showcase what we have achieved over the past month in raising awareness for our cause

13th December

Our Strategy

Our starting point was to split up the work. We had the Instagram & presentation team and the Youtube team. The first team was further split into groups of two, each focusing on a certain cancer and producing research as well as engaging Instagram posts. Beyond task delegation, we also tried to see what other pages in our field would post and improve based off what we had learned. We also aimed to appeal to different audiences by colour coding and making specific posts for members of the LGBTQ+ community

Data and Insights

What do these tell us about our social media presence?

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Insights

Engagement

Posts

83

This is based on our engagement, reach and followers.

Reels

69

Whilst we are generally happy with our progress, we have noticed some interesting trends. Firstly, it is clear that reels have had a large impact on our page. They have brought in a lot of engagement and viewership despite being implemented so late. We also noticed that not many people are interacting with our stories, this tells us that a focus on video content may lead to more exposure to our page Finally, a large percentage of our audience are females, which is surprising. This may be due to females being more open about such issues compared to males.

Stories

11

Reach

Followers

233

108

271

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195 followers

Reels

Stories

Posts

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Follower Stats

Men

83.1%

16.8%

18-24

52.6%

25-34

42.1%

35-44

5.2%

Women

18-24

70.2%

25-34

17%

35-44

9.5%

The Content of our posts

Our posts can be split into three categories: (1) Informative posts - give the reader a nice breakdown of the risk factors, non-pharmaceutical measures and where they can find help. (2) Interactive posts - to get a response from the viewer and answer any questions they may have. (3) Support posts - allow those who need help to seek it through trusted providers

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Youtube

We produced videos featuring a healthcare professional discussing prostate cancer, a bowel cancer patient sharing their journey, and a daughter reflecting on her mother's breast cancer diagnosis We tried to keep it short as that video format is easily consumable and the informative points come across easier.

Video I

Instagram Reels

these helped us to gain more exposure, we also uploaded these to our youtube channel

Here we speak to a fitness coach about men's health and Movember

In this clip we speak about breast cancer

Inclusivity

Involving members of all communities

Foreign Speakers

LGBTQ+

So far we had tried our best to engage both men and women in our posts, however it was also important to us to spread awareness to those in other communities such as those identifying as LGBTQ+, those who cannot speak English and those with learning disabilities.

Learning Disabilities

Feedback

What can we do to improve?

Posting more about the role of pharmacists in cancer. We realisd that whilst many of our posts were informative, they did not highlight the contribution of pharmacists

Spreading the word by placing posters around university. This allows others to share our page with family and friends who may need help

After our meeting on the 6/12/23, we implemented the relevant changes

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Back

Thanks For Listening!