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Cancer Awareness Social MediaPresentation

Index

Strategy

Inclusivity

Timeline

Colour Coding

Videos and Reels

Audience

Our Topic

Feedback

Role of a Pharmacist

User Engagement

Insights

Aims and Objectives

Analyse the data to provide a better and more reliable service

Create an interactive and inclusive environment

Provide scientific evidence and reliable resources to patients

Look at the role of a pharmacist in cancer awareness

Raise awareness for cancer through social media

Aims and objectives

What we are trying to do

Prostate Cancer

Ovarian Cancer

Breast Cancer

Bowel Cancer

Colour Coding

To help distinguish between our posts

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Breast Cancer

Ovarian Cancer

Prostate Cancer

Bowel Cancer

We focused on 4 different types of cancer and aimed to highlight ways the community could identify it, raise awareness for it and get medical assistance.There are around 3 million people in the UK living with cancer and every 90 seconds someone is diagnosed with cancer. Around 268,000 people in the UK live with bowel cancer and 1 in every 10 women are diagnosed with breast cancer. These issues affect a lot of people and if gone unnoticed can have fatal consequences.

What areas of cancer are we looking at?

Our Topic

Young people - younger generation have become important in promoting health awareness, for their own benefit but also as advocates for the older generation. By recognizing the early signs of cancer, they can take charge of their own well-being and become a valuable source of support and advice for parents, grandparents, and the older community

Under represented people - ensure all individuals, including those within the disabled and LGBTQ communities who may not recieve recognition. It's important to us that people, regardless of their abilities or sexual orientation, feels seen, heard, and supported in their health journey

Broader community - this includes people who have been affected by cancer such as survivors, caregivers and anyone interested in supporting cancer awareness. this creates a sense of community

Health consious individuals -people who are interested in maitaining a healthy lifestyle as lifestyle factors can influence the risk of getting either of these cancers.

Age and gender neutrality - targeting adults of all ages and both genders who are on social media. Anyone can be affected by cancer & we have tailored this page to the most common types of cancer in the uk.

Our target audience

28th November

After posting the video, we made sure to share it on our Instagram page

Created a Youtube Video

10th November

We also made our logo and began sharing our account among friends in order to create a viewership

Creating our Instagram Account

25th November

Began creating reels, interactive quizzes and stories

Branching Out

7th November

In the next few days we discussed our strategy and topics

Creation of Whatsapp Group

13th December

We will showcase what we have achieved over the past month in raising awareness for our cause

Present Work

6th December

We had a feedback session and discussed our presentation.

Meeting

10th December

We completed our presentation

Finalise Presentation

Our starting point was to split up the work. We had the Instagram & presentation team and the Youtube team. The first team was further split into groups of two, each focusing on a certain cancer and producing research as well as engaging Instagram posts.Beyond task delegation, we also tried to see what other pages in our field would post and improve based off what we had learned.We also aimed to appeal to different audiences by colour coding and making specific posts for members of the LGBTQ+ community

Our Strategy

What do these tell us about our social media presence?

Data and Insights

195 followers

Stories

108

233

Posts

271

Reels

Reach

Followers

11

69

83

Stories

Reels

Posts

Engagement

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Whilst we are generally happy with our progress, we have noticed some interesting trends. Firstly, it is clear that reels have had a large impact on our page. They have brought in a lot of engagement and viewership despite being implemented so late.We also noticed that not many people are interacting with our stories, this tells us that a focus on video content may lead to more exposure to our pageFinally, a large percentage of our audience are females, which is surprising. This may be due to females being more open about such issues compared to males.

This is based on our engagement, reach and followers.

Insights

9.5%

17%

70.2%

35-44

25-34

18-24

Women

5.2%

42.1%

52.6%

35-44

25-34

18-24

Men

16.8%

83.1%

Back

Follower Stats

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Our posts can be split into three categories:(1) Informative posts - give the reader a nice breakdown of the risk factors, non-pharmaceutical measures and where they can find help.(2) Interactive posts - to get a response from the viewer and answer any questions they may have.(3) Support posts - allow those who need help to seek it through trusted providers

The Content of our posts

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We produced videos featuring a healthcare professional discussing prostate cancer, a bowel cancer patient sharing their journey, and a daughter reflecting on her mother's breast cancer diagnosisWe tried to keep it short as that video format is easily consumable and the informative points come across easier.

Youtube

Video I

In this clip we speak about breast cancer

Here we speak to a fitness coach about men's health and Movember

these helped us to gain more exposure, we also uploaded these to our youtube channel

Instagram Reels

Learning Disabilities

Foreign Speakers

LGBTQ+

So far we had tried our best to engage both men and women in our posts, however it was also important to us to spread awareness to those in other communities such as those identifying as LGBTQ+, those who cannot speak English and those with learning disabilities.

Involving members of all communities

Inclusivity

Posting more about the role of pharmacists in cancer. We realisd that whilst many of our posts were informative, they did not highlight the contribution of pharmacists

After our meeting on the 6/12/23, we implemented the relevant changes

info

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Spreading the word by placing posters around university. This allows others to share our page with family and friends who may need help

What can we do to improve?

Feedback

Back

Thanks For Listening!