ILLUSTRATED CORPORATE PRESENTATION

★★★

Business Plan Group- 20

Our Management team

Yash Shrirang Khare

Muteb Aldawsari

Wessam Alshehri

Abdulrhman Aldughaishem

Ketan Suvarna

Anjali Sunil Dass

Overview

• Situated at the top of Bath Hill
• Conveniently located (Transport and

Town centre)

• Independantly Owned hotel
• 42 modern bedrooms
• Vibrant and invigorating design

(The Piccadilly Hotel, 2018)

Distance

- 1 Mile from Town centre - 0.6 Miles from Railway and coach station - 5.6 Miles from Bournemouth International Airport

(Google Maps. 2023)

Rooms

42 Rooms

• Modern bedrooms
• 32 inch flat screen television
• En-suite with contemporary powerful showers
• Fitted modern furniture

• New comfortable beds
• Tea and coffee making facilities
• Hair drier
• Free WiFi

Standard Double & Twin Bedrooms Small Double & Single Bedrooms Family Bedroom

(The Piccadilly Hotel, 2018)

(Tripadvisor, 2023)

Current Hotel Facilities

• South’s most renowned dance establishment
• Experienced and thoughtful catering service specialising in Funeral receptions and Wakes.
• Round-the-clock reception
• Bar with a complete and valid licence

Future Hotel Facilities

• Unconstrained access for every visitor
• Additional Cafe/Lounge/Restaurant in future

(The Piccadilly Hotel, 2018)

Target Clientele

Mission and Vision

Vision

Mission

The vision in coming years is to provide substantial benefits to every guest by offering an easily accessible,great amenities and genuine central retreat that promotes the well-being of the surrounding environment and community (Thomas 2023).

The ideal mission of the Piccadilly Hotel is to ensure the utmost comfort during guests' stays. The hotel also aims to facilitate the client in seeking tranquillity and serenity during their duration of accommodation (The Piccadilly Hotel 2018).

• 2.7 Miles from beach
• Onsite parking
• efficient transportation links
• Complimentary WIFI
• Ballroom and Bereavement catering services

• Outdated exterior
• Restricted parking availability
• Unavailability of seaview rooms
• Unavailability of outdoor space

• Variations in tourism demand
• Environmental hazards from coastal erosion
• Stiff competition from nearby hotels

• Develop cultural packages to increase off-peak visitors.
• Promote eco-friendliness
• Personalise guest experience with technology

(The Piccadilly Hotel, 2018)

(Papp 2023).

Budget Target

Pricing Strategy

Strategies

Tactical Budgeting

Future Stratergy

• Launch digital marketing

campaigns

• Regularly monitor

KPIs

• Investing in refurbishment of Ballroom

• Thematic room refurbishments and amenities
• Market research and analysis for competitive pricing.
• Collaboration fees with travel agents and local businesses

• Dynamic Pricing
• Loyalty Programs
• Seasonal dance pass.

(Mitrović, M., 2017).

MARKETING & ADVERTISING STRATEGIES

- Only Facebook and Twitter

The prevailing social media platforms in the United Kingdom (UK) during the third quarter of 2022.

- Use RACE model

(Statista 2023)

MARKETING & ADVERTISING STRATEGIES

Website and Online promotion

Be Consistent

• Emphasise the importance of providing excellent customer service.
• Take Feedback SERIOUSLY

Promote Piccadilly's services on multiple platforms.

01

02

03

04

Engage in partnerships

Direct Sales

• secure bookings without a middleman
• Offer special offer/ discount on direct booking and free parking

Taking assistance from influential individuals

Food and Beverage Stratergies

Risaro restaurant

Focusing on Sea-food cuisine along with british-grill

Have wide variety of alcoholic and non-alcoholic beverages to boost F&B sales

Changing the access to restaurant for only inhouse guest as well as outside guest

(Tripadvisor 2023)

HUMAN RESOURCES MANAGEMENT

• Hotel Manager: 1
• Duty Managers: 1
• Reception/ Front office: 4
• Restaurant Manager: 1
• Chef: 2
• Waiters/Waitresses: 3
• Bar Staff: 2

• Executive Housekeeper: 1
• Room Attendants: 5
• Maintenance: 2
• Administration and Finance 2

Staffing/ Recruting

• 15 to 20 Staff members
• Both Full time and Part time positions

STAFF TRAINING

01

04

• Monthly training for

excisting staff

• cross-training between

restaurant/bar/reception

Regular feedback sessions and meetings for Staff productivity

02

03

• Yearly Bonus

depending on staff's performance

• Quaterly evaluating

staff performance

• Regular Audits

Sustainabilty

Energy efficiency

Waste minimization

Educating staff and visitors on its sustainability

Extensive recycling programme

Local sourcing,

Install water-saving fixtures

(Knodel, 2019)

(Lagun, 2023)

(Hoare, 2021)

Thanks! Any Questions?

25 Bath Road, Bournemouth, BH1 2NN

reception@piccadilly-hotel.co.uk

© 2023 The Piccadilly Hotel

References

• Google Map., 2023. Before you continue to Google [online]. Google.com. Available from: https://www.google.com/maps/dir/Piccadilly+Hotel,+23+Bath+Rd,+Bournemouth+BH1+2NN/50.7211347,-1.88269/@50.7246169,-1.8814383,14.08z/data=!4m9!4m8!1m5!1m1!1s0x4873a1db99c7784f:0x1f7aceeffb63c4d8!2m2!1d-1.8686325!2d50.7204388!1m0!3e0?entry=ttu [Accessed 3 Dec 2023].
• Statista, 2023. UK: leading social networks by usage reach 2022 [online]. Statista. Available from: https://www.statista.com/statistics/284506/united-kingdom-social-network-penetration/ [Accessed 4 Dec 2023].
• Tripadvisor, 2023. [online]. Tripadvisor.co.uk. Available from: https://www.tripadvisor.co.uk/Restaurant_Review-g186262-d23337339-Reviews-Risaro_The_Piccadilly-Bournemouth_Dorset_England.html [Accessed 4 Dec 2023].
• The Piccadilly Hotel, 2018. Piccadilly hotel Bournemouth [online]. The Piccadilly Hotel. Available from: https://www.piccadilly-hotel.co.uk/overview/ [Accessed 29 Nov 2023].
• Thomas, S., 2023. What is a 3 star hotel? Hotel Chantelle [online]. Available from: https://hotelchantelle.com/what-is-a-3-star-hotel/ [Accessed 29 Nov 2023].
• Papp, A., 2023. Hotel SWOT analysis: discovering improvement opportunities. Sabeeapp.com [online]. Available from: https://www.sabeeapp.com/blog/hotel-swot-analysis [Accessed 30 Nov 2023].
• Mitrović, M., 2017. Dimensional Structure of Satisfaction with Hotel Services [online]. Researchgate.net. Available from: https://www.researchgate.net/publication/320062703_Dimensional_Structure_of_Satisfaction_with_Hotel_Services [Accessed 30 Nov 2023].

References

• Hoare, S., 2021. Piccadilly: London’s West End and the pursuit of pleasure [online]. London, England: History Press. Available from: https://books.google.at/books?id=rXEyEAAAQBAJ [Accessed 30 Nov 2023].
• Lagun, K., 2023. The role of Eco-friendly hotels towards sustainability- an initiative from the hospitality sector [online]. Ijeks.com. Available from: https://ijeks.com/wpcontent/uploads/2023/07/IJEKS25012.pdf [Accessed 30 Nov 2023]
• Knodel, L. V., 2019. Hotel management. [online]. Available from: https://er.knutd.edu.ua/handle/123456789/15015 [Accessed 30 Nov 2023].