C Biz Presentation

Among a game of 10 teams, The Study Break immediately fell behind after one wrong move- their story, Page 2.

How to (not) run a business

Breaking News: Deloitte employees compete in fictional coffee shop challenge

12th Dec, 2023

The Deloitte Gazette

thestudybreak.godaddysites.com

My opening question to the team is what they regret most. 'Definitely not spending more the first week,' replies Amaan, a member of the accounts team. 'Yeah, I definitely agree, we should've bought the better coffee machine,' says Shafee, a key collaborator on the creative side.

Exclusive Interview with The study break

Wrong Coffee Machine?

12 Dec, 2023

What happened?

The Deloitte Gazette

However, they were still dead last in terms of Net Income. It was time for a change in strategy- one they hoped would pay off...

A few failed ideas later

But... were things looking up?

12th Dec 2023

After a few weeks in, things started to look up for the team at the Study Break. Their ads were looking better, they had a completely new logo, and they were finally getting somewhere with customer satisfaction and weighted score.

The Deloitte Gazette

They knew it was unlikely that they would win, but they didn't want to be last.

'While trying to increase our cup sales, we also really hammered home our creativity,' explains Rithika. 'Shafee and Nahom really came through on the marketing side', responds Amaan. 'The adverts and website they worked on were great.'

'We decided to try and sell as many cups as possible,' says Amna, part of operations. Rithika and Nahom both nod in agreement. 'We all realised we were going further and further into debt,' imparts Isabel, the team's leader. 'The smarter thing to do was to ignore our revenue and instead focus on a different way to win.'

Ditching revenue, increases cup sales

A new strategy

12th Dec 2023

The Deloitte Gazette

• Isabel: I loved meeting new people and working as part of a team. It was fun to share ideas and commiserate with each other.
• Amna: I liked trying to increase our rank and competing with others. I felt like the experience improved my management skills, and helped me understand team environments.
• Shafee: I liked debating and arguing the pros and cons of ideas with other team members.
• Amaan: I liked using our creativity to design a professional looking logo.
• Nahom: I took away a sense of pride after I made our website. I was really proud of it and was pleased with how it came out.
• Rithika: I enjoyed working with everyone, and pushed me out of my comfort zone. It was something different for me, and helped develop professional skills that I can use in the future.

Not first, but not last either

The Study Break's Final Thoughts

12 Dec 2023

For this team, any improvement from the beginning was one to be celebrated. By week 8, their customer satisfaction had grown, capacity utilisation was consistently in the top three, and cup sales were on the rise. So, what did they get out of the competition?

The Deloitte Gazette