BMS PLAN D07
Najihah Noorazmin
Created on November 28, 2023
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Transcript
Wingfield Pharmacy Business Plan
Start
AGENDA
Contact
Metrics
Marketing Plan
Risk vs Benefit
Product & Services
10.
9.
8.
7.
6.
SWOT Analysis
Market postion
Business Description
About us
Executive summary
5.
4.
3.
2.
1.
Executive summary
Mission Statement
Wingfield Pharmacy aims to empower the Northern Pilchester community with accessible, compassionate, and personalized healthcare solutions to enhance well-being and quality of life.
ACTIONS:Collaborate with local GP practices and healthcare providers to enhance overall community well-being
Objective 3
Objective 2
Objective 1
ACTIONS:Foster a patient-centric approach, offering personalized health consultations and services
ACTIONS:Provide accessible and reliable pharmaceutical products to meet the healthcare needs of the Northern Pilchester community
About us
Prioritize empathy and understanding in every interaction
Compassion
Uphold the highest ethical standards in pharmaceutical care
Integrity
We are committed to actively contribute to the health and vitality of Pilchester
Community focused
BUSINESS DESCRIPTION
CORE VALUES
Wingfield Pharmacy operates as a Limited Liability Company (LLC) in accordance with NHS and GPhC regulations and UK laws.
Delivery & Support staff
Team Structure and Organization
Customer Service Rep
Dispensers
Pharmacist
Pharmacy Manager
TEAM
Visual content is a transversal, universal language, like music. We can understan images from millions of years ago, even from other cultures.
- Many wealthy families
- Good state schools
- Large boarding school
- Large number of retired older people
- Three nursing homes and two care home
- Large housing development
- A mix of private and social housing
- Some single-parent families
- Sexually transmitted infections (STIs)
- Coronary Heart disease
- Cancer
And use this space to caption it. This is essential for giving your presentation more visual impact.
MARKET POSITION IN PILCHESTER
Patient Profile
Background:
- Sarah (17F)
- Boarding school student
- recently engaged in UPSI
- Under peer pressure
- Influenced by social media (relationships and sexual behaviour)
- Scared and embarrassed to seek help for STI-related symptoms
- Lacks comprehensive sexual education and guidance
- Relies on unreliable sources for information
Background:
- John (50M)
- middle-aged executive
- family history of heart disease
- Stressed due to work pressure
- sedentary lifestyle
- has unhealthy eating habits
- Occasional chest pain and shortness of breath
- Struggles to maintain a healthy lifestyle due to work commitments and stress
Background:
- Michael (60M)
- Retired engineer
- Enjoys gardening
- Prolonged exposure to chemicals and pesticides without proper protection
- Has a lump on his skin but hesitates to get it checked due to fear of a cancer diagnosis
- Tends to dismiss health concerns
- Avoids medical appointments due to anxiety
swot analysis
- Limited brand recognition.
- Limited promotion of pharmacy services to certain parts of the population.
- Intense local competition with other pharmacies.
- Regulatory changes may impact the pharmaceutical industry.
- Economic downturn may threaten the spending power of the population.
- Prime location at the shopping parade.
- Huge demand for healthcare services catering to older adults.
- Wealthy families indicate a potential customer base with higher spending power.
- Potential collaborations with local GP practices will improve healthcare coordination.
- Education and raising awareness for STIs and common conditions.
- Specialised medications and support services could be offered for coronary heart disease and cancer.
Essential, advanced and locally comissioned services.
PRODUCTS & SERVICES
ESSENTIAL SERVICES
4.
3.
2.
1.
Public Health
Promotion of healthy lifestyle, signposting and health campaigns
Counselling
Prescription counselling and over-the-counter queries
Medicine Disposal
Patient return medicine and expired medicines
Prescription Dispensing
Medicines, appliances and repeat prescription dispensing
ADVANCED SERVICES
Prescription Delivery
Cardiovascular risk assessment
New Medicine Services
4.
3.
2.
1.
Flu and travel Vaccinations
LOCALLY-COMISSIONED SERVICES
4.
3.
2.
1.
Emergency Supply
Supply of medicines during emergency situations
Minor Ailments scheme
Supply and counselling
Palliative care drugs
Medicine supply, support and counselling
Chlamydia screening
STI screening kits and supply of contraceptive products
marketing plan
Local Community Engagement
Actively participate in local events, health fairs, and community initiatives, as well as hosting health workshops to enhance visibility and connect with residents.
Collaborative Partnerships
Branding
Emphasize personalized care and community commitment as key brand attributes.
Strengthen collaborations with local GP practices, nursing homes, and care facilities for mutual referrals. Cross-promotions with neighbouring businesses to enhance visibility.
RISK
- Potential inaccuracies in readings leading to false sense of security, stigma leading to avoidance.
- Limited coverage and resource-intensive.
- Delivery errors or delays.
- Potential privacy concerns with records and deliveries.
RISK VS BENEFIT ANALYSIS
BENEFITS
- Early detection of health issues and treatment ensuring public health.
- Better understanding and adherence to medication.
- Convenience and accessibility.
Training: Educate staff on risk assessment tools and patient education.Implementation: Obtain necessary equipment, create screening protocols.Costs: Equipment purchase, staff training, patient education, marketing.
Cardiovascular Disease Assessment
Training: Comprehensive training on vaccination techniques and contraindications.Implementation: Arrange procurement, scheduling, and patient communication.Partner with providers, establish consultation processes.Costs: Vaccine purchase, storage, staff training, advertising, Vaccine procurement, training, specialized materials, marketing.
Vaccinations
Training: Educate staff on proper disposal procedures.Implementation: Set up disposal systems and communicate service to the community. Costs: Training time, storage containers, disposal services.
Disposal of uwanted medicine
TRAINING
Timeline
Fully integrate and optimize Cegedim and POS systems within the first six months
Month 1
Opening Day - Secure all necessary licenses and open Wingfield Pharmacy.
Month 2
Month 3
Community Outreach Initiatives.Conduct health education workshops within the first three months.
Fully integrate and optimize Cegedim and POS systems within the first six months
Month 4
Month 12
Establishing Partnerships.Form partnerships with local healthcare providers by the end of the first year.
Key Performance Indicator
PROJECTIONS
- The total start-up costs amount to £130,000, including expenses for renovation, initial stock, technology systems, licensing, compliance, staff training, and contingency.
- The funding sources include £60,000 from the owner's investment, £50,000 from a bank loan, and potential investors contributing £20,000.
- The revenue projections indicate a steady growth, reaching £500,000 by the third year, with a focus on breaking even within the first 18 months of operation.
REVENUE
Start-up costs and fundings.
Financial Plan
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