BMS PLAN D07

Wingfield Pharmacy Business Plan

Start

1.

6.

Executive summary

Product & Services

AGENDA

2.

7.

About us

Risk vs Benefit

3.

8.

Business Description

Marketing Plan

4.

9.

Market postion

Metrics

5.

10.

SWOT Analysis

Contact

Executive summary

Mission Statement

Wingfield Pharmacy aims to empower the Northern Pilchester community with accessible, compassionate, and personalized healthcare solutions to enhance well-being and quality of life.​

Objective 2

Objective 1

Objective 3

ACTIONS: Collaborate with local GP practices and healthcare providers to enhance overall community well-being

ACTIONS: Provide accessible and reliable pharmaceutical products to meet the healthcare needs of the Northern Pilchester community

ACTIONS: Foster a patient-centric approach, offering personalized health consultations and services

About us

BUSINESS DESCRIPTION

Wingfield Pharmacy operates as a Limited Liability Company (LLC) in accordance with NHS and GPhC regulations and UK laws.​

CORE VALUES

Compassion

Prioritize empathy and understanding in every interaction

Integrity

Uphold the highest ethical standards in pharmaceutical care​

Community focused

We are committed to actively contribute to the health and vitality of Pilchester

Team Structure and Organization

TE AM

Pharmacy Manager

Dispensers

Pharmacist

Customer Service Rep

Delivery & Support staff

MARKET POSITION IN PILCHESTER

• Many wealthy families
• Good state schools
• Large boarding school
• Large number of retired older people
• Three nursing homes and two care home
• Large housing development
• A mix of private and social housing
• Some single-parent families

Has a patient population of 25,000, served by 5 GP practices and four pharmacies. WingField Pharmacy is in a shopping parade. Residents also have significant issues with:

• Sexually transmitted infections (STIs)
• Coronary Heart disease
• Cancer

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Patient Profile

Background:

• Sarah (17F)
• Boarding school student
• recently engaged in UPSI

Lifestyle:

• Under peer pressure
• Influenced by social media (relationships and sexual behaviour) ​

Concerns:

• Scared and embarrassed to seek help for STI-related symptoms

Behaviour:

• Lacks comprehensive sexual education and guidance
• Relies on unreliable sources for information​

Background:

• Michael (60M)
• Retired engineer

Lifestyle:

• Enjoys gardening
• Prolonged exposure to chemicals and pesticides without proper protection​

Concerns:

• Has a lump on his skin but hesitates to get it checked due to fear of a cancer diagnosis

Behaviour:

• Tends to dismiss health concerns
• Avoids medical appointments due to anxiety

Background:

• John (50M)
• middle-aged executive
• family history of heart disease

Lifestyle:

• Stressed due to work pressure
• sedentary lifestyle
• has unhealthy eating habits​

Concerns:

• Occasional chest pain and shortness of breath

Behaviour:

• Struggles to maintain a healthy lifestyle due to work commitments and stress

swot analysis

• Prime location at the shopping parade.
• Huge demand for healthcare services catering to older adults.
• Wealthy families indicate a potential customer base with higher spending power.

• Limited brand recognition.
• Limited promotion of pharmacy services to certain parts of the population.

• Potential collaborations with local GP practices will improve healthcare coordination.
• Education and raising awareness for STIs and common conditions.
• Specialised medications and support services could be offered for coronary heart disease and cancer.

• Intense local competition with other pharmacies.
• Regulatory changes may impact the pharmaceutical industry.
• Economic downturn may threaten the spending power of the population.

PRODUCTS & SERVICES

Essential, advanced and locally comissioned services.

ESSENTIAL SERVICES

1.

2.

3.

4.

Prescription Dispensing

Medicine Disposal

Counselling

Public Health

Medicines, appliances and repeat prescription dispensing

Patient return medicine and expired medicines

Prescription counselling and over-the-counter queries

Promotion of healthy lifestyle, signposting and health campaigns

ADVANCED SERVICES

1.

2.

3.

4.

Cardiovascular risk assessment

Flu and travel Vaccinations

Prescription Delivery

New Medicine Services

LOCALLY-COMISSIONED SERVICES

1.

2.

3.

4.

Chlamydia screening

Palliative care drugs

Minor Ailments scheme

Emergency Supply

STI screening kits and supply of contraceptive products

Medicine supply, support and counselling

Supply and counselling

Supply of medicines during emergency situations

marketing plan

Local Community Engagement

Actively participate in local events, health fairs, and community initiatives, as well as hosting health workshops to enhance visibility and connect with residents.

Collaborative Partnerships

Strengthen collaborations with local GP practices, nursing homes, and care facilities for mutual referrals. Cross-promotions with neighbouring businesses to enhance visibility.

Branding

Emphasize personalized care and community commitment as key brand attributes.

RISK VS BENEFIT ANALYSIS

RISK

BENEFITS

• Early detection of health issues and treatment ensuring public health.
• Better understanding and adherence to medication.​
• Convenience and accessibility.

• Potential inaccuracies in readings leading to false sense of security, stigma leading to avoidance.
• Limited coverage and resource-intensive.​
• Delivery errors or delays.
• Potential privacy concerns with records and deliveries.

TRAINING

Disposal of uwanted medicine

Cardiovascular Disease Assessment

Vaccinations

Training: Comprehensive training on vaccination techniques and contraindications.​Implementation: Arrange procurement, scheduling, and patient communication.​ Partner with providers, establish consultation processes. Costs: Vaccine purchase, storage, staff training, advertising, Vaccine procurement, training, specialized materials, marketing.​

Training: Educate staff on proper disposal procedures.​Implementation: Set up disposal systems and communicate service to the community.​ Costs: Training time, storage containers, disposal services.​

Training: Educate staff on risk assessment tools and patient education.​Implementation: Obtain necessary equipment, create screening protocols.​ Costs: Equipment purchase, staff training, patient education, marketing.​

Timeline

Month 1

Opening Day - Secure all necessary licenses and open Wingfield Pharmacy.

Month 2

Community Outreach Initiatives​. Conduct health education workshops within the first three months.

Fully integrate and optimize Cegedim and POS systems within the first six months

Month 3

Month 4

Establishing Partnerships​. Form partnerships with local healthcare providers by the end of the first year​.

Fully integrate and optimize Cegedim and POS systems within the first six months

Month 12

• The total start-up costs amount to £130,000, including expenses for renovation, initial stock, technology systems, licensing, compliance, staff training, and contingency.​

• The funding sources include £60,000 from the owner's investment, £50,000 from a bank loan, and potential investors contributing £20,000.​

• The revenue projections indicate a steady growth, reaching £500,000 by the third year, with a focus on breaking even within the first 18 months of operation.​

Financial Plan

Start-up costs and fundings.

PROJECTIONS

REVENUE

Key Performance Indicator

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