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The User Insight Challenge: Reshaping FL Social Studies
Archana Ramakrishnan
Created on November 22, 2023
You're stepping into a crucial role at a time when our Florida Social Studies courses are undergoing significant transformation. The challenge? They underperformed in the last adoption cycle, likely due to usability issues and a disconnect with user needs. Your mission is to revitalize the courses.
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Transcript
The user insights challenge
Reshaping the FL Social Studies Curriculum
Start
Introduction
Welcome to the McGraw Hill team! You're stepping into a crucial role at a time when our Florida Social Studies courses are undergoing significant transformation. The challenge? They underperformed in the last adoption cycle, likely due to usability issues and a disconnect with user needs.
Let's start!
we need you
Your mission? You are tasked with revitalizing these courses for the Summer/Fall 2023 sales window. This involves more than just minor adjustments to the curriculum. It's about reimagining our approach to digital education in Social Studies. You'll be working at the intersection of content, technology, and user experience, crafting a product that truly resonates with our Florida audience.
Sounds good!
Your objectives:
1. Foster Human-Centric Design: Focus on resolving usability issues by deeply understanding educator and student needs and hopes, by taking a human-centered approach. 2. Enable Effective Communication: Equip our sales team with impactful marketing material to effectively communicate the immense value that the revamped curriculum brings. 3. Improve Brand Perception: Enhance McGraw Hill's reputation as a leader in innovative, user-friendly digital learning solutions.
Understood!
the scenario
You've discovered a significant gap in historical data on user engagement and market research. This presents an opportunity to start anew, focusing on deeply understanding and learning from our users. Each option offers unique insights & challenges. Your decision should balance the goal of deeply understanding our users with the need to consider broader market dynamics.
I am ready!
alt version
1º
How would you perform discovery efforts for this project? Your decision should balance the goal of deeply understanding our users with the need to consider broader market dynamics.
Carefully structure the methods of user engagements
Initiate direct engagement with users
Use existing data from ConnectEd to test with users in a targeted manner
Perform a market analysis to understand what has led to the success of competitors
Back
1º
How would you perform discovery efforts for this project? Your decision should balance the goal of deeply understanding our users with the need to consider broader market dynamics.
Carefully structure the methods of user engagements
Initiate direct engagement with users
Action: You carefully planned the user engagement process, selecting methods that provided the most relevant insights within your resource constraints.Consequences: This structured approach helped igather focused insights, but the challenge was in ensuring the data collected was representative and actionable. Balancing depth with breadth was key for effectiveness.
Use existing data from ConnectEd to test with users in a targeted manner
Perform a market analysis to understand what has led to the success of competitors
2º
How would you perform discovery efforts for this project? Your decision should balance the goal of deeply understanding our users with the need to consider broader market dynamics.
Perform a market analysis to understand what has led to the success of competitors
Carefully structure the methods of user engagements
Initiate direct engagement with users
Use existing data from ConnectEd to test with users in a targeted manner
Back
How would you perform discovery efforts for this project? Your decision should balance the goal of deeply understanding our users with the need to consider broader market dynamics.
Perform a market analysis to understand what has led to the success of competitors
Carefully structure the methods of user engagements
Initiate direct engagement with users
Use existing data from ConnectEd to test with users in a targeted manner
Action: You analyzed market trends and competitor strategies to understand the broader educational landscape. Consequences: This provided strategic insights for market positioning but lacked the depth of direct user feedback, potentially leading to assumptions rather than user-driven innovation.
Your choice
If you.. initiate direct engagement with users, here is what that would mean:
What do we do? Engage directly with educators and students
How? Through interviews, surveys, and classroom observations.
Why? This helps uncover their daily challenges, preferences, and expectations, to surface rich qualitative insights (data, statistics) to detect overall patterns
4º
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Wrong answer
Wrong answer
Right answer
5º
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Wronganswer
Rightanswer
Wronganswer
CONGRATS!
Start over?
WRONG!
Try again
If you..
Carefully structure tour methods of user engagements
- What do we do? Determine the scope and method of your user engagement.
- How? Will you conduct in-depth interviews, quick surveys, or observe classrooms in action?
- Why? Each method offers different insights and requires varying levels of resources and time commitment. Consider the balance between depth of insight and practical constraints.
If you..
Carefully structure tour methods of user engagements
- What do we do? Determine the scope and method of your user engagement.
- How? Will you conduct in-depth interviews, quick surveys, or observe classrooms in action?
- Why? Each method offers different insights and requires varying levels of resources and time commitment. Consider the balance between depth of insight and practical constraints.
Select this option!
Explore other options
If you..
Carefully structure tour methods of user engagements
- What do we do? Determine the scope and method of your user engagement.
- How? Will you conduct in-depth interviews, quick surveys, or observe classrooms in action?
- Why? Each method offers different insights and requires varying levels of resources and time commitment. Consider the balance between depth of insight and practical constraints.
Select this option!
Explore other options