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You're stepping into a crucial role at a time when our Florida Social Studies courses are undergoing significant transformation. The challenge? They underperformed in the last adoption cycle, likely due to usability issues and a disconnect with user needs. Your mission is to revitalize the courses.

Transcript

The user insights challenge

Start

Reshaping the FL Social Studies Curriculum

Introduction

Welcome to the McGraw Hill team! You're stepping into a crucial role at a time when our Florida Social Studies courses are undergoing significant transformation. The challenge? They underperformed in the last adoption cycle, likely due to usability issues and a disconnect with user needs.

Let's start!

Your mission? You are tasked with revitalizing these courses for the Summer/Fall 2023 sales window. This involves more than just minor adjustments to the curriculum. It's about reimagining our approach to digital education in Social Studies. You'll be working at the intersection of content, technology, and user experience, crafting a product that truly resonates with our Florida audience.

we need you

Sounds good!

1. Foster Human-Centric Design: Focus on resolving usability issues by deeply understanding educator and student needs and hopes, by taking a human-centered approach.2. Enable Effective Communication: Equip our sales team with impactful marketing material to effectively communicate the immense value that the revamped curriculum brings.3. Improve Brand Perception: Enhance McGraw Hill's reputation as a leader in innovative, user-friendly digital learning solutions.

Your objectives:

Understood!

the scenario

You've discovered a significant gap in historical data on user engagement and market research. This presents an opportunity to start anew, focusing on deeply understanding and learning from our users. Each option offers unique insights & challenges.Your decision should balance the goal of deeply understanding our users with the need to consider broader market dynamics.

I am ready!

How would you perform discovery efforts for this project? Your decision should balance the goal of deeply understanding our users with the need to consider broader market dynamics.

Initiate direct engagement with users

  • What do we do? Engage directly with educators and students
  • How? through interviews, surveys, and classroom observations.
  • Why? This helps uncover their daily challenges, preferences, and expectations, to surface rich qualitative insights which includes data and statistics to detect overall patterns

Carefully structure the methods of user engagements

Use existing data from ConnectEd to test with users in a targeted manner

If you.. use the existing data in ConnectEd to test with users in a targeted manner

  • What do we do? Utilize our existing ConnectEd platform for targeted user testing.
  • How? Gather specific feedback on features, usability, and overall experience
  • Why? To refine our product based on direct user interaction

Perform a market analysis to understand what has led to the success of competitors

  • What do we do? Conduct an in-depth analysis of market trends and competitor strategies.
  • How? This will help us understand the broader market dynamics.
  • Why? Having a grasp on market trends enables us to identify opportunities for stand out in a competitive landscape of educational products.

alt version

  • What do we do? Engage directly with educators and students
  • How? through interviews, surveys, and classroom observations.
  • Why? This helps uncover their daily challenges, preferences, and expectations, to surface rich qualitative insights which includes data and statistics to detect overall patterns

  • What do we do? Determine the method of your user engagement.
  • How? Will you conduct in-depth interviews, quick surveys or observe classrooms in action?
  • Why? Each method offers different insights and requires varying resources and time. Consider a balance of depth of insight and practical constraints.

If you.. use the existing data in ConnectEd to test with users in a targeted manner

  • What do we do? Utilize our existing ConnectEd platform for targeted user testing.
  • How? Gather specific feedback on features, usability, and overall experience
  • Why? To refine our product based on direct user interaction

  • What do we do? Conduct an in-depth analysis of market trends and competitor strategies.
  • How? This will help us understand the broader market dynamics.
  • Why? Having a grasp on market trends enables us to identify opportunities for stand out in a competitive landscape of educational products.

How would you perform discovery efforts for this project? Your decision should balance the goal of deeply understanding our users with the need to consider broader market dynamics.

Initiate direct engagement with users

Carefully structure the methods of user engagements

Use existing data from ConnectEd to test with users in a targeted manner

If you.. use the existing data in ConnectEd to test with users in a targeted manner

  • What do we do? Utilize our existing ConnectEd platform for targeted user testing.
  • How? Gather specific feedback on features, usability, and overall experience
  • Why? To refine our product based on direct user interaction

Perform a market analysis to understand what has led to the success of competitors

Action: You carefully planned the user engagement process, selecting methods that provided the most relevant insights within your resource constraints.Consequences: This structured approach helped igather focused insights, but the challenge was in ensuring the data collected was representative and actionable. Balancing depth with breadth was key for effectiveness.

Back

If you.. use the existing data in ConnectEd to test with users in a targeted manner

  • What do we do? Utilize our existing ConnectEd platform for targeted user testing.
  • How? Gather specific feedback on features, usability, and overall experience
  • Why? To refine our product based on direct user interaction

Initiate direct engagement with users

Perform a market analysis to understand what has led to the success of competitors

Carefully structure the methods of user engagements

How would you perform discovery efforts for this project? Your decision should balance the goal of deeply understanding our users with the need to consider broader market dynamics.

Use existing data from ConnectEd to test with users in a targeted manner

Initiate direct engagement with users

  • Action: You immersed yourself in the world of our users, gaining firsthand insights into their needs and preferences.
  • Consequences: This approach yielded a wealth of qualitative data, directly influencing our product design. However, it required significant resources and time,.

Perform a market analysis to understand what has led to the success of competitors

Carefully structure the methods of user engagements

  • Action: You carefully planned the user engagement process, selecting methods that provided the most relevant insights within your resource constraints.
  • Consequences: This structured approach helped in gathering focused insights, but the challenge was to collect representative and actionable data

How would you perform discovery efforts for this project? Your decision should balance the goal of deeply understanding our users with the need to consider broader market dynamics.

Use existing data from ConnectEd to test with users in a targeted manner

  • Action: You chose focused user testing with ConnectEd, gathering specific feedback on existing features and usability.
  • Consequences: This approach provided actionable insights for immediate product improvements but risked missing broader user needs not captured by current users or features.

Action: You analyzed market trends and competitor strategies to understand the broader educational landscape.Consequences: This provided strategic insights for market positioning but lacked the depth of direct user feedback, potentially leading to assumptions rather than user-driven innovation.

Back

  • Action: You immersed yourself in the world of our users, gaining firsthand insights into their needs and preferences.
  • Consequences: This approach yielded a wealth of qualitative data, directly influencing our product design. However, it required significant resources and time,.

  • Action: You carefully planned the user engagement process, selecting methods that provided the most relevant insights within your resource constraints.
  • Consequences: This structured approach helped in gathering focused insights, but the challenge was to collect representative and actionable data

  • Action: You chose focused user testing with ConnectEd, gathering specific feedback on existing features and usability.
  • Consequences: This approach provided actionable insights for immediate product improvements but risked missing broader user needs not captured by current users or features.

Your choice

What do we do? Engage directly with educators and students

If you.. initiate direct engagement with users, here is what that would mean:

How? Through interviews, surveys, and classroom observations.

Why? This helps uncover their daily challenges, preferences, and expectations, to surface rich qualitative insights (data, statistics) to detect overall patterns

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CONGRATS!

Start over?

WRONG!

Try again

  • What do we do? Determine the scope and method of your user engagement.
  • How? Will you conduct in-depth interviews, quick surveys, or observe classrooms in action?
  • Why? Each method offers different insights and requires varying levels of resources and time commitment. Consider the balance between depth of insight and practical constraints.

Carefully structure tour methods of user engagements

If you..

  • What do we do? Determine the scope and method of your user engagement.
  • How? Will you conduct in-depth interviews, quick surveys, or observe classrooms in action?
  • Why? Each method offers different insights and requires varying levels of resources and time commitment. Consider the balance between depth of insight and practical constraints.

Carefully structure tour methods of user engagements

If you..

Select this option!

Explore other options

  • What do we do? Determine the scope and method of your user engagement.
  • How? Will you conduct in-depth interviews, quick surveys, or observe classrooms in action?
  • Why? Each method offers different insights and requires varying levels of resources and time commitment. Consider the balance between depth of insight and practical constraints.

Carefully structure tour methods of user engagements

If you..

Select this option!

Explore other options