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Synoptic table ii

Gaia Toriello

Created on November 20, 2023

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Total Expected time: 8-9 monts

Phased implementation followed by full deployment of chatbot

4-5 months

expected time

3 months

expected time

What is it about

1 month

expected time

Specification of requirements for the chatbot development. TripAdvisor contacts OpenAIt to outsource the chatbot development.

What IS it About

Part of the team oversees the development and testing of new algorithms done by OpenAI.

What is it about

Development and testing

Implementation

Requirements

Part of the Hyper-Personalisation initiative

Chatbot

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Total Expected time: 12 - 15 months

Phased implementation followed by full deployment of new UI layouts.

8-10 months

expected time

3 months

expected time

What is it about

1-2 months

expected time

In-depth analysis of user personas.

What IS it About

Development and testing of AI algorithms to create personalised content as well as the breakdown of data silos, which might take even longer than the development and testing of new AI.

What is it about

Development and testing

Implementation

User analysis

Part of the Hyper-Personalisation initiative

Website REdesign

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Total Expected time: 15 - 19 months

Phased integration followed by full deployment of personalised route maps by Google and new AI algorithms into “My Routes” page alongside with designing the page.

4-6 months

expected time

5 months

expected time

What is it about

6-8 months

expected time

Expanding partnership with Google and development and testing of personalised route maps and contact Google.

What IS it About

Development and testing of AI algorithms to generate real-time travel data and tips.

What is it about

New ai development and testing

Implementation

Personalise d route maps with Google

Part of the Hyper-Personalisation initiative

new "My routes" page

The website redesign will be outsourced to save money and time. Considering the intermediate complexity of the project, the estimated cost will be £6,800 per month.

website redesign

Chatbot

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Total Expected costs: £143,800-£161,400

The project will be implemented through a partnership with Google, which will use its existing services and resources to integrate them with Tripadvisor's services. It is expected that Google will demand a percentage on revenue generated through the service.

£88,400-£102,000

expected Cost

can't be estimated.

expected cost

£32,000-£36,000 + £23,400

expected cost

The development of the project will be outosourced to save time and money. Considering the intermediate complexity of the chatbot, the estimated cost of development and maintainace will be £4,000 per month. (Stefanowicz, B., 2023) Costs incurred after the deployment are not considered, The agency will be asked to prepare a training video for the staff, with expected maximum lenght of 30 minutes. Prices for training videos are £780 per minute on average. (Bui, S., 2020)

New "My routes" page

Hyper-Personalisation initiative

Total costs

NOTE:The duration is calculated assuming that the initiatives will take place one after the other.

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Total Expected time: 3 - 3.5 years.

Hyper-personalisation projecttimeline