GRADIENT PRESENTATION

Week 7

What is an Innovation Framework? Using the Ocean Blue strategey

01-Activity

WHAT ARE FRAMEWORKS FOR INNOVATION?

Click here to explore 10 TYPES OF FRAMEWORKS FOR INNOVATION

02 - Activity

CREATE YOUR OWN OCEAN BLUE STRATEGY IN YOUR ASSIGNMENT PROJECT WORK

The Blue Ocean Strategy

WHAT IS THE OCEAN BLUE INNOVATION FRAMEWORK

By using the Blue Ocean Strategy, you can break away from the competition, unlock new market spaces, and create a unique value proposition that resonates with customers. It provides a systematic approach to market differentiation and innovation, enabling long-term growth and increased customer relevance. The Blue Ocean Strategy is a business framework that advocates for the creation of uncontested market spaces, or "blue oceans, rather than competing in overcrowded and competitive markets, known as "red oceans." It emphasizes the simultaneous pursuit of differentiation and low cost to deliver exceptional value to customers. By identifying unmet customer needs, exploring new market segments, and developing innovative business models, organizations can escape the constraints of intense competition and achieve sustained growth and profitability.

RED OCEANSVS BLUE OCEANS

THE DIFFERENCE IN BOTH MARKET SPACES

Before we start on the activity next take a look at both these videos and discuss or explain each one.

THANK YOU