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Transcript

Remodelling the pride of London

The NEW Chelsea FC.

‘The future looks back at the past’

SOLUtion

Identifiying the Problem

Believe football is confusing

Only watch Social Media Highlights

Football is not relevant

38%

16%

58%

Source: " FUture of fandom"

The Solution?

Chelsea's history is as important as the present. Therefore we introduce past versus future. A Tik Tok series.

Past x Future

Welcome to the Blue generation.

step 3

Series Release

The process of moulding the new era with colors

Step 2

Blue revolution

Designing the future with the first team.

step 1

Media Training

Nike

Instagram

Tik Tok

Netflix

Our Partners

  • Promotion
  • Spotlighting actions
  • Raising Awareness

What about sustainability?