DREAMCATCHER

proyect proposal

DreamCatcher

1) Identify and curate a diverse library of soothing sounds, including nature sounds, white noise, and calming music. 2)Integrate the selected sounds seamlessly into the Dream Catcher app, allowing users to customize their sleep environment. 3) Include relaxation techniques, such as deep breathing exercises, within the app to help users unwind before bedtime.

OBJETIVES

AIMS

01

Facilitate the development of a tailored sleep experience for nights of profound restfulness and days filled with alertness through our personalized sleep-focused application. Experience reduced stress and enhanced sleep quality with a blend of soothing sounds, music, and expertly guided content.

The inaugural sleep-focused smartphone app, Sleep Cycle, made its debut in 2009, exclusively for Apple iOS devices. Initially serving as a digital alarm clock, it also delved into tracking users' sleep patterns. Since its inception, the app has undergone continuous advancements, employing the latest algorithms and analysis software to monitor an expanded range of metrics that contribute to improved sleep. The range of available options has expanded significantly, encompassing meditation sessions, adult bedtime stories, sound machines, and wearable technologies like the Apple Watch. In essence, respondents reported that sleep apps notably contributed to anxiety reduction and the creation of an environment conducive to rejuvenating sleep. The top contenders in this space included Sleep Cycle (50.5%), SleepScore (43.7%), and Headspace (38.2%).

On top of the normal life stresses that disrupt our rest, many people are reporting broken nights and feeling groggy in the morning. If you are struggling with poor sleep, using an app or another form of specialised technology might be the answer, according to Metro a new study. The research, in which PlusBeds polled 1k people to explore their sleep habits found that 46.7% of respondets reported using some form of sleep technology, with those aged 25 or under the most likely to use ir ( 59.9%) . Respondents using sleep technology were over 22% more likely to be satisfied with their sleep and nearly 50% more likely to have great quality sleep than those forgoing sleep tech. Nearly seven in 10 respondents who spent more than £225 in total on sleep technology reported having great quality sleep.So, what exactly do we mean by 'sleep technology'? Chances are, you already have something related to sleep on your mobile device.

THE EVOLUTION OF SLEEP TECHNOLOGY

BACKGROUND RESEARCH

ages 18-34 years

HIGH SMARTPHONE ADOPTION INTEREST IN HEALTH AND WELLNESS TECH-SAVVY AND DIGITAL ENGAGEMENT PREFERENCE FOR CUSTOMIZATION SOCIAL CONNECTIVITY

BACKGROUND RESEARCH

More than a third of UK adults don’t believe they get enough good quality sleep on most nights, according to a study by Canada Life. Among people who have actively tried to deal with problems sleeping: 45% have taken sleeping pills or other forms of medication, 36% have spoken to their NHS doctor, 32% have tried meditation or mindfulness, 29% have used alternative or herbal medicine

the cost of poor sleep

MARKET RESEARCH

DO NOT HAVE ENOUGHT GOOD SLEEP IN UK

33%

HAVE MADE USE OF AN APP TO DEAL WITH PROBLEMS FOR SLEEP

23%

PROBLEM - INTEREST- PREFERENCES

This age group often experiences irregular sleep patterns due to academic pressures, social activities, and lifestyle choices. They may be more tech-savvy and open to using mobile applications to manage their sleep habits. Preferences may include features that align with a dynamic and socially connected lifestyle.

PEOPLE WHO USE SLEEP APPS ARE 50% MORE LIKELY TO SLEEP BETTER

CUSTOMER RESEARCH

Seniors (55 and above)

Older adults often experience changes in sleep patterns and may be interested in maintaining or improving sleep quality. Simplicity, ease of use, and features addressing age-specific sleep concerns may be important considerations. Health-related features, such as tracking sleep in relation to other health metrics, could be relevant.

Adults (25-54):

Individuals in this age range may face a variety of stressors, including work-related pressures and family responsibilities. Interest in sleep apps may be driven by a desire for better work-life balance and overall well-being. Features such as personalized recommendations and stress-reduction techniques could be particularly appealing.

Young Adults (18-24)

Understanding the age-related preferences and technological habits of your potential users can help in designing a sleep-focused app that effectively meets their needs and encourages sustained engagement. According to a Pew Research Center survey, 90% adults aged 18-29 own a smartphone, indicating a high level of smartphone usage among young adults. The same survey found that 85% of adults aged 30-49 and 67% of adults aged 50-64 own smartphones.

COMPETITOR ANALYSIS

In the face of increased sleep problems due to factors like reduced exposure to natural light, disrupted routines, and rising anxiety, technology emerges as a potential solution. Sleep issues are prevalent, with nearly half of the UK population experiencing challenges on a weekly or monthly basis, and one in five struggling every night. The role of apps in transforming nightly routines and improving sleep is highlighted. As technology becomes the potential magic ingredient, individuals are encouraged to explore and embrace sleep-focused apps for enhanced well-being.

the best apps to help you sleep well UK

COMPETITOR ANALYSIS

Helps you drift off with a series of ‘Dreamscapes’ carefully, also include guided breathing exercises

Best known for its guided meditations, and sleep stories, they combine music and sound effects with soothing narration.

Uses a library of 28 sounds, specially curated Sleep playlist, or mix, match and customise your favourite combinations of sounds.

PZIZZ

CALM

NOISLI

LOLA

Understanding what users say, do, think, and feel helps in creating a user-centric sleep app that addresses their needs and concerns effectively.

EMPATHY MAPPING

Positive: Optimistic about finding a solution for better sleep.Negative: Frustrated, anxious, or tired due to sleep-related challenges.

Positive: Actively seeks information on sleep apps, downloads and tries them.Negative: May exhibit signs of stress or fatigue due to poor sleep.

FEELS

THINKS

Positive: Users may feel optimistic about improving their sleep quality.Negative: Frustration, stress, or anxiety due to persistent sleep issues.

SAYS

Positive: Expressing interest in trying new sleep apps, actively seeking solutions. Negative: Sharing challenges faced during sleep, discussing the impact on daily life.

DOES

NAME: Sarah walker

GENDER: Female

AGE: 28 FAMILY: SNGLE LOCATION: UK LANGUAGE: ENGLISH INTEREST: Yoga, mindfulness, podcast. GOALS: Improve sleep quality, reduce stress. FRUSTRATIONS: Difficulty falling asleep, hectic work schedule. CHARACTERISTICS: Tech-savvy, health conscious. DEVICES: Iphone, Apple watch. UX INSIGHTS: Prefers calming visuals, guided meditation and personalized sleep insights.

USER PERSONAS

dreamcatcher

BRAND IDENTITY

COLOR PALETTE

• Blue (#001F3F): This dark blue represents the depth of the night sky, fostering a sense of calm and relaxation.
• Moonlight Blue (#4B86B4): The lighter blue symbolizes the soft glow of moonlight, contributing to a dreamy and peaceful atmosphere.
• Silent Gray (#808080): A neutral gray is used as an accent color, reflecting the quiet and serene nature of the night.Lunar
• White (#F1F1F1): Another accent color resembling the moon's glow, adding a touch of brightness

LOGO

The logo for DreamCatcher features a stylized owl, conveying a sense of wisdom, calmness, and nighttime awareness. The owl's eyes are designed to evoke a feeling of tranquility and restfulness.

These fonts, when combined, can create a balanced and visually appealing design for your brand. The script style of Berkshire Swash adds a personal and unique touch, while Quattrocento Sans provides clarity and modernity.

Icons feature elements like dream catchers, stars, and crescent moons, complemented by subtle owl motifs, reinforcing the brand's dream-focused identity.

ICONOGRAPHY

• Quattrocento Sans Style:

Quattrocento Sans is a sans-serif font with a modern and clean design. It offers readability and simplicity while maintaining a stylish appearance.

• Berkshire Swash:

is a script font that exudes elegance and a touch of vintage charm. It features elaborate and fluid strokes, giving it a handwritten feel.

TYPOGRAPHY

DreamsCatcher embraces a mystical and enchanting aesthetic. The dual blues, accompanied by dreamcatcher gold and night shadow black, create an atmosphere that aligns with the dream-catching theme. The brand aims to provide users with a magical and serene experience as they explore the realm of dreams.

BRAND IDENTITY

GUIDED MEDITATION LIST, SCROLL DOWN

FOUND MORE LIST GUIDED MEDITATIONS

MAIN MENU CLICK START

FALL BACK ASLEEP IN MINUTES20 MIN

BACK TO SLEEP HYPNOSIS35 MIN

VANQUISH IMNOSONIA30 MIN

END-OF YEAR-MEDITATION28 MIN

ONE NIGHT AROUND THE WORLD25 MIN

YOGA NIDRA FOR SELF-REALIZATION20 MIN

GUIDED MEDITATIONS

WELCOME

START

WIREFRAMES & GUIs

YOU WILL FOUND NATURE SOUNDS, SLIDE RIGHT

YOU WILL FOUND MELODIES SOUNDS, SLIDE RIGHT

CLICK ON THE SECOND BOTOM OF THE MENU, YOU WILL FOUND ALL SOUNDS- STARTING WITH WHITE NOISE, SLIDE RIGHT

wind chimes

piano

thunder

MELODIES

orchestal

eternity

SOUNDS

forest

campfire

NATURE SOUNDS

winds

night

SOUNDS

airplane

air aconditioner

WHITE NOISE

niagara falls

deep brown noise

SOUNDS

WIREFRAMES & GUIs

YOU WILL FOUND WATER SOUNDS, NOW WE ARE CLIKING ON RIVER SOUND TO FOUND OUT HOW IS WORKING

SOUND ON OF RIVER, WE CAN TURN UP OR DOWN THE VOLUME- PAUSE AND CONTINUE THE SOUND

YOU WILL FOUND ANIMALS SOUNDS, SLIDE RIGHT

MELODIES

RIVER

SOUNDS

loon

frogs

ANIMALS

owl

birds

SOUNDS

waterfall

ocean

WATER SOUNDS

rain

river

SOUNDS

river

WIREFRAMES & GUIs

SET UP ALARM

CHOOSE WHICH GOAL YOU WANTO TO HAVE

AFTER WE CAN CLICK ON THE PROFILE, CLICK ON THE SLEEP GOAL

NO ALARM SET

SAVE

H. H. H. H

ALARM

ALARM

HELP AND SUPPORT

SLEEP GOAL

PROFILE

MOST PEOPLE NEED 7 TO 9 HOURS OF SLEEP TO FEEL RESTED

HOW MANU HOURS OF SLEEP DO YOU FEEL YOU ACTUALLY NEED?

SLEEP GOAL

WIREFRAMES & GUIs