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Attracting Younger Customers to Your Business

Nicole Zelek

Created on November 14, 2023

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Transcript

Marketing Attracting a Younger Customer to your Business

Where are they?

Conclusion

Woke & Broke

Pass the Vibe Check

Best Practices

Intro

About Me

Woke & Broke

(theeconomist.com)

Conclusion

Intro

Pass the Vibe Check

Best Practices

Woke, broke, and complicated

https://www.brookings.edu/articles/how-to-harness-the-spending-power-of-millennials-move-beyond-the-us/

Woke & Broke

Conclusion

Intro

Pass the Vibe Check

Best Practices

Woke & Broke

  • Values, identity, authenticity
  • Socially active
  • On their phones
  • Impatient
  • Informed

Conclusion

Intro

Pass the Vibe Check

Best Practices

Woke, broke, and complicated

Woke & Broke

Conclusion

Intro

Pass the Vibe Check

Best Practices

Woke & Broke

Conclusion

Intro

Pass the Vibe Check

Best Practices

Attention Economy

Pass the Vibe Check

Conclusion

Intro

Woke & Broke

Best Practices

Does your business pass?

Pass the Vibe Check

  • Less money saved up
  • Use Stripe
    • Klarna, Afterpay, Affirm

Buy Now, Pay Later πŸ’…

Conclusion

Intro

Woke & Broke

Best Practices

Pass the Vibe Check

  • Selling certifications only?
  • Subscriptions = Recurring reliable income
  • Make sure to have bulletproof waivers and read your insurance policy.

Don't get ghosted

Conclusion

Intro

Woke & Broke

Best Practices

Pass the Vibe Check

  • Mobile-first
  • Transparent - or else!
  • They'll shop around
  • Looks good

Your website can't be sus

Conclusion

Intro

Woke & Broke

Best Practices

Pass the Vibe Check

  • 🌈 11% of Millennials, 21% of Gen-Z (Gallup)
  • Only targeting during Pride month = Big Yikes
  • Why does it matter?
    • Keeping people away from your business
    • Socially connected and love hobbies

Embrace the LGBTQ+ Community

Conclusion

Intro

Woke & Broke

Best Practices

Pass the Vibe Check

  • You can wave green flags in ways that don't feel disruptive.
    • Pronouns are optional
    • Unisex facilities
    • Create a culture of psychological safety
      • Comfort AND safety

Be a Green Flag

Conclusion

Intro

Woke & Broke

Best Practices

Pass the Vibe Check

  • Care about social issues and the environment!
  • Stand for something.

Lead with VALUES

Conclusion

Intro

Woke & Broke

Best Practices

Best Practices

  • Be generous
  • Automate
  • Measure!!!
  • Be authentic & Slay

Social media is an art

Conclusion

Intro

Woke & Broke

Pass the Vibe Check

Best Practices

TBH just stop

... but if it's not working

Conclusion

Intro

Woke & Broke

Pass the Vibe Check

Best Practices

  • Attract content
  • Provide social-media-worthy opportunities
    • Mermaids!

Let them stan you

Conclusion

Intro

Woke & Broke

Pass the Vibe Check

Best Practices

  • Take several seats
  • Hire apprentices (receive tax credits, extra for disadvantaged youth)
  • Extensive on-the-job training
  • Grants and tax cuts available

Apprenticeships

Conclusion

Intro

Woke & Broke

Pass the Vibe Check

Best Practices

  • Let it help you - not replace you
  • Human filter
  • Serve them faster
  • More personalized

Lean into AI

Conclusion

Intro

Woke & Broke

Pass the Vibe Check

Best Practices

  • CONNECT
  • Inform
  • Entertain
  • Be Fam

Community Pool

Conclusion

Intro

Woke & Broke

Pass the Vibe Check

Best Practices

  • Born after 2013
  • Working directly with youth organizations cuts out a lot of the hassle.

Generation Alpha?

Conclusion

Intro

Woke & Broke

Pass the Vibe Check

Conclusion

Conclusion

Intro

Woke & Broke

Q&A

Pass the Vibe Check

Intro

Purposeful Play

Theory of Play

Tools & Resources

Conclusion

Best Practices

Periodt.