Attracting Younger Customers to Your Business

Marketing Attracting a Younger Customer to your Business

Where are they?

Conclusion

Woke & Broke

Pass the Vibe Check

Best Practices

Intro

About Me

Woke & Broke

(theeconomist.com)

Conclusion

Intro

Pass the Vibe Check

Best Practices

Woke, broke, and complicated

https://www.brookings.edu/articles/how-to-harness-the-spending-power-of-millennials-move-beyond-the-us/

Woke & Broke

Conclusion

Intro

Pass the Vibe Check

Best Practices

Woke & Broke

• Values, identity, authenticity
• Socially active
• On their phones
• Impatient
• Informed

Conclusion

Intro

Pass the Vibe Check

Best Practices

Woke, broke, and complicated

Woke & Broke

Conclusion

Intro

Pass the Vibe Check

Best Practices

Woke & Broke

Conclusion

Intro

Pass the Vibe Check

Best Practices

Attention Economy

Pass the Vibe Check

Conclusion

Intro

Woke & Broke

Best Practices

Does your business pass?

Pass the Vibe Check

• Less money saved up
• Use Stripe
• Klarna, Afterpay, Affirm

Buy Now, Pay Later 💅

Conclusion

Intro

Woke & Broke

Best Practices

Pass the Vibe Check

• Selling certifications only?
• Subscriptions = Recurring reliable income
• Make sure to have bulletproof waivers and read your insurance policy.

Don't get ghosted

Conclusion

Intro

Woke & Broke

Best Practices

Pass the Vibe Check

• Mobile-first
• Transparent - or else!
• They'll shop around
• Looks good

Your website can't be sus

Conclusion

Intro

Woke & Broke

Best Practices

Pass the Vibe Check

• 🌈 11% of Millennials, 21% of Gen-Z (Gallup)
• Only targeting during Pride month = Big Yikes
• Why does it matter?
• Keeping people away from your business
• Socially connected and love hobbies

Embrace the LGBTQ+ Community

Conclusion

Intro

Woke & Broke

Best Practices

Pass the Vibe Check

• You can wave green flags in ways that don't feel disruptive.
• Pronouns are optional
• Unisex facilities
• Create a culture of psychological safety
• Comfort AND safety

Be a Green Flag

Conclusion

Intro

Woke & Broke

Best Practices

Pass the Vibe Check

• Care about social issues and the environment!
• Stand for something.

Lead with VALUES

Conclusion

Intro

Woke & Broke

Best Practices

Best Practices

• Be generous

• Automate
• Measure!!!
• Be authentic & Slay

Social media is an art

Conclusion

Intro

Woke & Broke

Pass the Vibe Check

Best Practices

TBH just stop

... but if it's not working

Conclusion

Intro

Woke & Broke

Pass the Vibe Check

Best Practices

• Attract content
• Provide social-media-worthy opportunities
• Mermaids!

Let them stan you

Conclusion

Intro

Woke & Broke

Pass the Vibe Check

Best Practices

• Take several seats
• Hire apprentices (receive tax credits, extra for disadvantaged youth)
• Extensive on-the-job training
• Grants and tax cuts available

Apprenticeships

Conclusion

Intro

Woke & Broke

Pass the Vibe Check

Best Practices

• Let it help you - not replace you
• Human filter
• Serve them faster
• More personalized

Lean into AI

Conclusion

Intro

Woke & Broke

Pass the Vibe Check

Best Practices

• CONNECT
• Inform
• Entertain
• Be Fam

Community Pool

Conclusion

Intro

Woke & Broke

Pass the Vibe Check

Best Practices

• Born after 2013
• Working directly with youth organizations cuts out a lot of the hassle.

Generation Alpha?

Conclusion

Intro

Woke & Broke

Pass the Vibe Check

Conclusion

Conclusion

Intro

Woke & Broke

Q&A

Pass the Vibe Check

Intro

Purposeful Play

Theory of Play

Tools & Resources

Conclusion

Best Practices

Periodt.