Want to create interactive content? Itβs easy in Genially!
Attracting Younger Customers to Your Business
Nicole Zelek
Created on November 14, 2023
Start designing with a free template
Discover more than 1500 professional designs like these:
Transcript
Marketing Attracting a Younger Customer to your Business
Where are they?
Conclusion
Woke & Broke
Pass the Vibe Check
Best Practices
Intro
About Me
Woke & Broke
(theeconomist.com)
Conclusion
Intro
Pass the Vibe Check
Best Practices
Woke, broke, and complicated
https://www.brookings.edu/articles/how-to-harness-the-spending-power-of-millennials-move-beyond-the-us/
Woke & Broke
Conclusion
Intro
Pass the Vibe Check
Best Practices
Woke & Broke
- Values, identity, authenticity
- Socially active
- On their phones
- Impatient
- Informed
Conclusion
Intro
Pass the Vibe Check
Best Practices
Woke, broke, and complicated
Woke & Broke
Conclusion
Intro
Pass the Vibe Check
Best Practices
Woke & Broke
Conclusion
Intro
Pass the Vibe Check
Best Practices
Attention Economy
Pass the Vibe Check
Conclusion
Intro
Woke & Broke
Best Practices
Does your business pass?
Pass the Vibe Check
- Less money saved up
- Use Stripe
- Klarna, Afterpay, Affirm
Buy Now, Pay Later π
Conclusion
Intro
Woke & Broke
Best Practices
Pass the Vibe Check
- Selling certifications only?
- Subscriptions = Recurring reliable income
- Make sure to have bulletproof waivers and read your insurance policy.
Don't get ghosted
Conclusion
Intro
Woke & Broke
Best Practices
Pass the Vibe Check
- Mobile-first
- Transparent - or else!
- They'll shop around
- Looks good
Your website can't be sus
Conclusion
Intro
Woke & Broke
Best Practices
Pass the Vibe Check
- π 11% of Millennials, 21% of Gen-Z (Gallup)
- Only targeting during Pride month = Big Yikes
- Why does it matter?
- Keeping people away from your business
- Socially connected and love hobbies
Embrace the LGBTQ+ Community
Conclusion
Intro
Woke & Broke
Best Practices
Pass the Vibe Check
- You can wave green flags in ways that don't feel disruptive.
- Pronouns are optional
- Unisex facilities
- Create a culture of psychological safety
- Comfort AND safety
Be a Green Flag
Conclusion
Intro
Woke & Broke
Best Practices
Pass the Vibe Check
- Care about social issues and the environment!
- Stand for something.
Lead with VALUES
Conclusion
Intro
Woke & Broke
Best Practices
Best Practices
- Be generous
- Automate
- Measure!!!
- Be authentic & Slay
Social media is an art
Conclusion
Intro
Woke & Broke
Pass the Vibe Check
Best Practices
TBH just stop
... but if it's not working
Conclusion
Intro
Woke & Broke
Pass the Vibe Check
Best Practices
- Attract content
- Provide social-media-worthy opportunities
- Mermaids!
Let them stan you
Conclusion
Intro
Woke & Broke
Pass the Vibe Check
Best Practices
- Take several seats
- Hire apprentices (receive tax credits, extra for disadvantaged youth)
- Extensive on-the-job training
- Grants and tax cuts available
Apprenticeships
Conclusion
Intro
Woke & Broke
Pass the Vibe Check
Best Practices
- Let it help you - not replace you
- Human filter
- Serve them faster
- More personalized
Lean into AI
Conclusion
Intro
Woke & Broke
Pass the Vibe Check
Best Practices
- CONNECT
- Inform
- Entertain
- Be Fam
Community Pool
Conclusion
Intro
Woke & Broke
Pass the Vibe Check
Best Practices
- Born after 2013
- Working directly with youth organizations cuts out a lot of the hassle.
Generation Alpha?
Conclusion
Intro
Woke & Broke
Pass the Vibe Check
Conclusion
Conclusion
Intro
Woke & Broke
Q&A
Pass the Vibe Check
Intro
Purposeful Play
Theory of Play
Tools & Resources
Conclusion
Best Practices
Periodt.