Attracting Younger Customers to Your Business

MarketingAttracting a Younger Customer to your Business

Where are they?

About Me

Intro

Best Practices

Pass the Vibe Check

Woke & Broke

Conclusion

Woke, broke, and complicated

Best Practices

Pass the Vibe Check

Intro

Conclusion

(theeconomist.com)

Woke & Broke

Best Practices

Pass the Vibe Check

Intro

Conclusion

Woke & Broke

https://www.brookings.edu/articles/how-to-harness-the-spending-power-of-millennials-move-beyond-the-us/

Woke, broke, and complicated

Best Practices

Pass the Vibe Check

Intro

Conclusion

• Values, identity, authenticity
• Socially active
• On their phones
• Impatient
• Informed

Woke & Broke

Best Practices

Pass the Vibe Check

Intro

Conclusion

Woke & Broke

Attention Economy

Best Practices

Pass the Vibe Check

Intro

Conclusion

Woke & Broke

Does your business pass?

Best Practices

Woke & Broke

Intro

Conclusion

Pass the Vibe Check

Best Practices

Woke & Broke

Intro

Conclusion

Buy Now, Pay Later 💅

• Less money saved up
• Use Stripe
• Klarna, Afterpay, Affirm

Pass the Vibe Check

Best Practices

Woke & Broke

Intro

Conclusion

Don't get ghosted

• Selling certifications only?
• Subscriptions = Recurring reliable income
• Make sure to have bulletproof waivers and read your insurance policy.

Pass the Vibe Check

Best Practices

Woke & Broke

Intro

Conclusion

Your website can't be sus

• Mobile-first
• Transparent - or else!
• They'll shop around
• Looks good

Pass the Vibe Check

Best Practices

Woke & Broke

Intro

Conclusion

Embrace the LGBTQ+ Community

• 🌈 11% of Millennials, 21% of Gen-Z (Gallup)
• Only targeting during Pride month = Big Yikes
• Why does it matter?
• Keeping people away from your business
• Socially connected and love hobbies

Pass the Vibe Check

Best Practices

Woke & Broke

Intro

Conclusion

Be a Green Flag

• You can wave green flags in ways that don't feel disruptive.
• Pronouns are optional
• Unisex facilities
• Create a culture of psychological safety
• Comfort AND safety

Pass the Vibe Check

Best Practices

Woke & Broke

Intro

Conclusion

Lead with VALUES

• Care about social issues and the environment!
• Stand for something.

Pass the Vibe Check

Pass the Vibe Check

Woke & Broke

Intro

Conclusion

Social media is an art

• Be generous

• Automate
• Measure!!!
• Be authentic & Slay

Best Practices

Pass the Vibe Check

Woke & Broke

Intro

Conclusion

... but if it's not working

TBH just stop

Best Practices

Pass the Vibe Check

Woke & Broke

Intro

Conclusion

Let them stan you

• Attract content
• Provide social-media-worthy opportunities
• Mermaids!

Best Practices

Pass the Vibe Check

Woke & Broke

Intro

Conclusion

Apprenticeships

• Take several seats
• Hire apprentices (receive tax credits, extra for disadvantaged youth)
• Extensive on-the-job training
• Grants and tax cuts available

Best Practices

Pass the Vibe Check

Woke & Broke

Intro

Conclusion

Lean into AI

• Let it help you - not replace you
• Human filter
• Serve them faster
• More personalized

Best Practices

Pass the Vibe Check

Woke & Broke

Intro

Conclusion

Community Pool

• CONNECT
• Inform
• Entertain
• Be Fam

Best Practices

Pass the Vibe Check

Woke & Broke

Intro

Conclusion

Generation Alpha?

• Born after 2013
• Working directly with youth organizations cuts out a lot of the hassle.

Best Practices

Pass the Vibe Check

Q&A

Woke & Broke

Intro

Conclusion

Conclusion

Periodt.

Best Practices

Conclusion

Tools & Resources

Theory of Play

Purposeful Play

Intro