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GreenWrap
Shubh Jain
Created on November 14, 2023
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Transcript
Zaneta Otoo
Shubh Jain
Calista Krass
15th November, 2023
GreenWrap
YOU'RE NOT ALONE
Throwing out your favourite food because you thought it just expired?
No regulated or uniform date labelling process in the U.S.A
20% of food waste occurs because of confusion in date labelling
As a cling wrap, PVC takes more than 450 years to biodegrade.
40% of all food in America is wasted. That equates to 130 billion meals and more than $408 billion in food thrown away each year. Commercial food waste makes up 61% and 39% waste is from our homes.
Approximately 36% of all plastics produced are used in packaging. In the US. In the packaging industry, food packaging accounts for 50% of the plastics derived from fossil fuels.
Biopolymers like starch, cellulose, and chitosan have been explored to replace synthetic polymers in food packaging. However, they often have drawbacks such as poor mechanical properties and weak thermal resistance.
Food and food packaging materials make up almost 50% of all municipal solid waste in the US.
PROBLEM
GreenWrap is a biodegradable plastic film that changes color from green to blue when your food spoils.
Combat expiration date labelling confusion with GreenWrap
Packaging SOLUtion
Film that changes colour upon detecting ammonia gas that is released from food when it goes bad.
GREEN WRAP IS A PACKAGING FILM MADE FROM A POLYANALINE-BASED POLYMER, DESIGNED TO BREAK DOWN INTO HARMLESS PRODUCTS !
product- Greenwrap
Stage 4
Sell to retial companies & consumer packaged goods comapanies.
Stage 3
Separate final product into batches
Stage 2
Upscale production of film with the aid of chemical and mechanical engineers
Stage 1
Develop polymer in lab
Production and distribution
distribution channels
And the data will be imprinted in their minds
75%
Global Green packaging Market
$290B
Americans consume 10 or more rolls of plastic wrap annually. Plastic wrap is rarely recyclable.
5.3M
North America Plastic Food Packaging Market
$50B
Owing to the expanding size of the food and beverages industry due to the changing eating habits and the quickening pace of life, there has been a significant boost to the plastic food industry.
Market
Consumer Behavior
Consumers prioritize hygiene and food safety together with shelf life as the packaging criteria shaping their purchasing decisions.
Consumer Preference
Sustainability and pollution is of great concern to consumers globally. Ocean litter, waste, and pollution on top of mind for consumers in the US.
Most alternative products are not cost-competitive currently