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Omnichannel marketing strategy

Brand Engagement

Personalisation Through Technology: leverages technology, social media, and mobile to provide a convenient and personalized shopping experience. Loyalty Program: Abercrombie & Fitch’s loyalty program is a key trust point for the company. Customer-Centric Approach: Focuses on creating an emotionally engaging brand experience across every touch point, putting the customer at the center of everything they do.Data and Analytics: Abercrombie & Fitch plans to further leverage data and analytics to engage with new and existing customers across channels.