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Interactive Customer Journey Map

JeongWaai Ho

Created on November 9, 2023

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Transcript

CHARACTERISTICS

GENDER

  • Love Reading
  • Value Healthy Lifestyle & Protected Environment
  • Innovators & Early Adopter

AGE GROUP

Customer Personas

This initiative that is implementing could potentially expand Waitrose's customer reach.

Existing Initiative

Partner with 3rd-party Delivery

"Increasing our presence in the convenience market through partnerships with third parties such as Deliveroo, Dobbies, Shell and local convenience shops to bolster and enhance our convenience reach for our customers."(Waitrose,2023)

Key Elements:

  • IoT devices Installation on Trucks, storage centres, supermarkets and suppliers
  • Make use of the IoT devices on Algorithms to generate more efficient routes of distribution.

Customers often have complaints on the availability of products and this is most likely be the result of inefficient distribution of inventories. Thus, Supply Chain 4.0 Upgrade on their systems could solve this painpoint.

Implement of Supply Chain 4.0

Customers could choose to register MyWaitrose Card before making a online orders

Optional Journey

My Waitrose Card
  • Related to the customized coupons
  • Related to the customer database