STRATEGIC PLANNING 2024

STRATEGIC PLANNING

Mission

Concept

MISSION

STRATEGY

Vision

Target Audience

ANALYSIS

Brainstorm

Internal

OPERATIONAL

Extras

External

Action Plan

GOALS

Apostolic

PLANNING

Calendar

Local Treasury

Shalom London

Message

board

Evangelisation!

The world needs you!

Keep up the good work!

We are a family!

We are praying for you!

Be strong!

EVANGELISATION!

REMEMBER:

“there is more joy in Heaven over one sinner who repents than over ninethy-nite people who need no repentance” (Luke 15:7)

When it comes to evangelisation, it's NOT about the numbers but EACH and EVERY person!

“Put out into deep water and let down your nets for a catch (…) Don’t be afraid! From now you will be fishers of men!” (Luke 15:7)

Video: Jesus calls Peter

PLANNING PROJECTS

Hands on!

Coming Soon...

CLICK HERE to go to the Action Planner

THERE IS A TIME FOR EVERYTHING!

CLICK HERE to go to the Calendar Planner

IT'S ALL ABOUT THE CUSTOMER

• Who is our "customer"?
• What do we know about him/her?
• Creating a PERSONA
• What does he/she needs?
• How can we get to know more about our "customer"?

• Where to find them?

PRODUCTS AND SERVICES

• What is our "product" or service that we offer?
• How will my product/service help to solve my "costumers" problem?
• Why will they come and keep coming?
• Who or What is Competing with us? (spiritual and secular level)
• When they come, what do they currently find?
• Customer satisfaction! (The Samaritan experience with Jesus)

PRIORITIZE ACCORDING TO THEIR NEEDS!

OUR VISION

“With joy, united to the Risen Christ, transform the local society into an Adoring and Marian people in procession towards the service of the Kingdom of God.”(Shalom London, 2023-2024)

GOT AN IDEA?

For Teens - Poll Results

INDOOR ACTIVITIES

1. Game Night (trivia, Just Dance, video games)
2. Escape Room
3. Karaoke
4. Board Games (monopoly, UNO, pictionary)

OUTDOOR ACTIVITIES

1. Camping
2. Sports Day
3. Beach Day
4. Water Fight

FOOD THEMED ACTIVITIES

EXTERNAL ACTIVITIES

1. Bake off competition
2. Gingerbread making competition
3. Barbecue
4. Pancake Day

1. Theme Park
2. Rollerblading
3. VR Arcade

TARGET MARKETING

using marketing concepts for the Kingdom

Company = The Boat

Market = Deep Sea

Product/ Service = Jesus

Customer = Fish

Market Segmentation

• its when the Company splits its business target marketing into different groups
• groups can be categorized by: demographic, psychographic, geographic, behaviour
• Demographic - age (generational), sex, income, level of education, religion, profession
• Psychographic - personality, hobbies, social status, opinions, values, lifestyle, life goals
• Geographic - climate, culture, language, population density (rural vs urban), region,etc.
• Behaviour - spending habits, browsing habits, loyalty to brand, product feedback, seasonal behaviour, etc.
• Ex: social media companies it's all about algorithms

to sell their data to different segmentations companies

What about us?

FINAL CONSIDERATIONS

Listen to the Voice that is guiding us

• A Community guided by a LISTENING stance
• Unity
• Humility
• Patience
• Communication
• Networking
• Exploration
• Parresia!

GOD | THE CHURCH | OTHERS

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MISSION

“The Shalom Catholic Community feels called, by means of contemplation, unity and evangelization, to generate and form a people of disciples and missionaries of Christ, true witnesses and ministers of His Peace to the world (…) The Community’s mission is to help renew the Church’s evangelising activities, with new ardour, new methods and new expressions. It will also seek to turn secular activities into means of evangelisation and sanctification of the world.” (Statues, Art.5)

LOCAL TREASURY

• Register as the Charity

Base: final arrangements with Leo

LOCAL GOAL

• Increase to 100% the fidelity to the C.G. of Covenant Community

STRATEGY FIRST

... then comes the Plan!

• The theory or idea must be choerent and doable in a way that can be translated into ACTIONS.
• A Strategy must take into account the RESOURCES available: human, material, economical, knowledge, structural, logistics, physical, etc.
• It also takes into account the needs of the "customer"

KEEP IT SHORT AND OBJECTIVE!

• A Strategy starts with a theory or an idea which, if proven right, will make us hit the GOAL
• The theory must be choerent and doable in a way that can be translated into ACTIONS
• The Strategy must focus on the needs of the "customer"

1. Where
2. How
3. When
4. What we need (resources, workforce, investment)
5. Management System

STRATEGY FIRST

... then comes the Plan!

• Strategy: is a process, a set of well-coordinated activities that will put us where we should be (hit the GOAL)

• "Well-coordinated" - one action helps to improve/ prepare the next action
• An Event is NOT a strategy!
• A Plan is NOT a strategy!
• The more information we have, better strategies we will be able to create.

• A Strategy starts with a theory which, if proven right, will make us hit the GOAL.
• Theory or Idea: can appear as an inspiration, an observation of reality / a demand / a restlessness.
• Environmental Analysis - it's a field work that helps us understand the reality / demand / discomfortable situation.

Ex: "Uma lanchonete para evangelizar!"THEORY/ IDEA - a young person might not go to Mass but will eat a burguer and drink a coke!

GO TECH!

Use of technology to evangelise

• Internet: 97.8% of UK's total pop
• Social Media: 84.4% of UK's total pop
• 1 in 5 people living in Inner London have 25-34yo

• Internet: 97.8% of UK's total pop
• Social Media: 84.4% of UK's total pop
• 1 in 5 people living in Inner London have 25-34yo

• FB: 34.4M (-1.9% 2022)
• YT: 57.10M (- 0.9% 2022)
• IG: 28.75M (- 9.4% 2022)
• TK: 19.66M (-9.9% 2022)
• TT: 23.15M (+25.8% 2022)

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A.I.

2023

HOW WE'RE DOING?

"Fear not, little flock"

Lk 12:32

41

• 2022

??

• 2023

• Social Media
• 1 Prayer Group for young ones
• LSS teens - 13 people
• WYD - 9 young people
• LSS adults - 9 people
• Holy Week Retreat - 25 people

APOSTOLIC GOALS

We can do it!

• Grow to 40 the number of people Base: 27
• Grow to 30 the number of young people Base: 20
• Take 10 young people to Acamps Summer Festival
• Promote Campaign to take pilgrims to Rome in 2025 for the Church's Jubilee

INDICATORS

• Participation in events (LSS/Acamps)
• No. in the prayer group
• People serving
• No. people receiving spiritual accompaniment

GOT AN IDEA?

For Young Adults

INDOOR ACTIVITIES

1. _____________________
2. _____________________
3. _____________________

OUTDOOR ACTIVITIES

1. _____________________
2. _____________________
3. _____________________

EXTERNAL ACTIVITIES

REMEMBER:

1. _____________________
2. _____________________
3. _____________________

• It must be DOABLE
• Consider the RESOURCES
• It must be COHERENT with the GOAL

WHAT IS THE STRATEGY?