STRATEGIC PLANNING 2

Internal

External

ANALYSIS

Concept

Target Audience

Action Plan

Calendar

Extras

Brainstorm

GOALS

Local Treasury

Apostolic

Vision

Mission

STRATEGIC PLANNING

PLANNING

OPERATIONAL

MISSION

STRATEGY

3

4

5

1

Message

Shalom London

2

Evangelisation!

We are a family!

We are praying for you!

Be strong!

The world needs you!

6

Keep up the good work!

board

REMEMBER:

EVANGELISATION!

When it comes to evangelisation, it's NOT about the numbers but EACH and EVERY person!

“there is more joy in Heaven over one sinner who repents than over ninethy-nite people who need no repentance” (Luke 15:7)

“Put out into deep water and let down your nets for a catch (…) Don’t be afraid! From now you will be fishers of men!” (Luke 15:7)

Video: Jesus calls Peter

Hands on!

PLANNING PROJECTS

CLICK HERE to go to the Action Planner

Coming Soon...

CLICK HERE to go to the Calendar Planner

THERE IS A TIMEFOR EVERYTHING!

• Who is our "customer"?
• What do we know about him/her?
• Creating a PERSONA
• What does he/she needs?
• How can we get to know more about our "customer"?

• Where to find them?

IT'S ALL ABOUT THE CUSTOMER

• What is our "product" or service that we offer?
• How will my product/service help to solve my "costumers" problem?
• Why will they come and keep coming?
• Who or What is Competing with us? (spiritual and secular level)
• When they come, what do they currently find?
• Customer satisfaction! (The Samaritan experience with Jesus)

PRODUCTS AND SERVICES

PRIORITIZE ACCORDING TO THEIR NEEDS!

“With joy, united to the Risen Christ, transform the local society into an Adoring and Marian people in procession towards the service of the Kingdom of God.”(Shalom London, 2023-2024)

OUR VISION

Market Segmentation

Market = Deep Sea

TARGET MARKETING

using marketing concepts for the Kingdom

Customer = Fish

Company = The Boat

Product/ Service = Jesus

What about us?

• its when the Company splits its business target marketing into different groups
• groups can be categorized by: demographic, psychographic, geographic, behaviour
• Demographic - age (generational), sex, income, level of education, religion, profession
• Psychographic - personality, hobbies, social status, opinions, values, lifestyle, life goals
• Geographic - climate, culture, language, population density (rural vs urban), region,etc.
• Behaviour - spending habits, browsing habits, loyalty to brand, product feedback, seasonal behaviour, etc.
• Ex: social media companies it's all about algorithms

to sell their data to different segmentations companies

GOD | THE CHURCH | OTHERS

Listen to the Voice that is guiding us

FINAL CONSIDERATIONS

• A Community guided by a LISTENING stance
• Unity
• Humility
• Patience
• Communication
• Networking
• Exploration
• Parresia!

“The Shalom Catholic Community feels called, by means of contemplation, unity and evangelization, to generate and form a people of disciples and missionaries of Christ, true witnesses and ministers of His Peace to the world (…) The Community’s mission is to help renew the Church’s evangelising activities, with new ardour, new methods and new expressions. It will also seek to turn secular activities into means of evangelisation and sanctification of the world.” (Statues, Art.5)

MISSION

• Register as the Charity

Base: final arrangements with Leo

LOCAL TREASURY

LOCAL GOAL

• Increase to 100% the fidelity to the C.G. of Covenant Community

• A Strategy starts with a theory or an idea which, if proven right, will make us hit the GOAL
• The theory must be choerent and doable in a way that can be translated into ACTIONS
• The Strategy must focus on the needs of the "customer"

• The theory or idea must be choerent and doable in a way that can be translated into ACTIONS.
• A Strategy must take into account the RESOURCES available: human, material, economical, knowledge, structural, logistics, physical, etc.
• It also takes into account the needs of the "customer"

... then comes the Plan!

STRATEGY FIRST

KEEP IT SHORT AND OBJECTIVE!

1. Where
2. How
3. When
4. What we need (resources, workforce, investment)
5. Management System

• A Strategy starts with a theory which, if proven right, will make us hit the GOAL.
• Theory or Idea: can appear as an inspiration, an observation of reality / a demand / a restlessness.
• Environmental Analysis - it's a field work that helps us understand the reality / demand / discomfortable situation.

• Strategy: is a process, a set of well-coordinated activities that will put us where we should be (hit the GOAL)

• "Well-coordinated" - one action helps to improve/ prepare the next action
• An Event is NOT a strategy!
• A Plan is NOT a strategy!
• The more information we have, better strategies we will be able to create.

... then comes the Plan!

STRATEGY FIRST

Ex: "Uma lanchonete para evangelizar!"THEORY/ IDEA - a young person might not go to Mass but will eat a burguer and drink a coke!

• FB: 34.4M (-1.9% 2022)
• YT: 57.10M (- 0.9% 2022)
• IG: 28.75M (- 9.4% 2022)
• TK: 19.66M (-9.9% 2022)
• TT: 23.15M (+25.8% 2022)

• Internet: 97.8% of UK's total pop
• Social Media: 84.4% of UK's total pop
• 1 in 5 people living in Inner London have 25-34yo

Use of technology to evangelise

GO TECH!

2023

• Internet: 97.8% of UK's total pop
• Social Media: 84.4% of UK's total pop
• 1 in 5 people living in Inner London have 25-34yo

A.I.

ChatGPTAlsoAskedAnswerThePublic

• 2022

"Fear not, little flock"

HOW WE'RE DOING?

Lk 12:32

• 2023

41

??

• Social Media
• 1 Prayer Group for young ones
• LSS teens - 13 people
• WYD - 9 young people
• LSS adults - 9 people
• Holy Week Retreat - 25 people

INDICATORS

• Grow to 40 the number of people Base: 27
• Grow to 30 the number of young people Base: 20
• Take 10 young people to Acamps Summer Festival
• Promote Campaign to take pilgrims to Rome in 2025 for the Church's Jubilee

We can do it!

APOSTOLIC GOALS

• Participation in events (LSS/Acamps)
• No. in the prayer group
• People serving
• No. people receiving spiritual accompaniment

For Teens - Poll Results

GOT AN IDEA?

INDOOR ACTIVITIES

1. Game Night (trivia, Just Dance, video games)
2. Escape Room
3. Karaoke
4. Board Games (monopoly, UNO, pictionary)

OUTDOOR ACTIVITIES

1. Camping
2. Sports Day
3. Beach Day
4. Water Fight

EXTERNAL ACTIVITIES

1. Theme Park
2. Rollerblading
3. VR Arcade

FOOD THEMED ACTIVITIES

1. Bake off competition
2. Gingerbread making competition
3. Barbecue
4. Pancake Day

For Young Adults

GOT AN IDEA?

1. _____________________
2. _____________________
3. _____________________

OUTDOOR ACTIVITIES

INDOOR ACTIVITIES

EXTERNAL ACTIVITIES

1. _____________________
2. _____________________
3. _____________________

REMEMBER:

1. _____________________
2. _____________________
3. _____________________

• It must be DOABLE
• Consider the RESOURCES
• It must be COHERENT with the GOAL

WHAT IS THE STRATEGY?

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