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Transcript
Internal
External
ANALYSIS
Concept
Target Audience
Action Plan
Calendar
Extras
Brainstorm
GOALS
Local Treasury
Apostolic
Vision
Mission
STRATEGIC PLANNING
PLANNING
OPERATIONAL
MISSION
STRATEGY
3
4
5
1
Message
Shalom London
2
Evangelisation!
We are a family!
We are praying for you!
Be strong!
The world needs you!
6
Keep up the good work!
board
REMEMBER:
EVANGELISATION!
When it comes to evangelisation, it's NOT about the numbers but EACH and EVERY person!
“there is more joy in Heaven over one sinner who repents than over ninethy-nite people who need no repentance” (Luke 15:7)
“Put out into deep water and let down your nets for a catch (…) Don’t be afraid! From now you will be fishers of men!” (Luke 15:7)
Video: Jesus calls Peter
Hands on!
PLANNING PROJECTS
CLICK HERE to go to the Action Planner
Coming Soon...
CLICK HERE to go to the Calendar Planner
THERE IS A TIMEFOR EVERYTHING!
- Who is our "customer"?
- What do we know about him/her?
- Creating a PERSONA
- What does he/she needs?
- How can we get to know more about our "customer"?
- Where to find them?
IT'S ALL ABOUT THE CUSTOMER
- What is our "product" or service that we offer?
- How will my product/service help to solve my "costumers" problem?
- Why will they come and keep coming?
- Who or What is Competing with us? (spiritual and secular level)
- When they come, what do they currently find?
- Customer satisfaction! (The Samaritan experience with Jesus)
PRODUCTS AND SERVICES
PRIORITIZE ACCORDING TO THEIR NEEDS!
“With joy, united to the Risen Christ, transform the local society into an Adoring and Marian people in procession towards the service of the Kingdom of God.”(Shalom London, 2023-2024)
OUR VISION
Market Segmentation
Market = Deep Sea
TARGET MARKETING
using marketing concepts for the Kingdom
Customer = Fish
Company = The Boat
Product/ Service = Jesus
What about us?
- its when the Company splits its business target marketing into different groups
- groups can be categorized by: demographic, psychographic, geographic, behaviour
- Demographic - age (generational), sex, income, level of education, religion, profession
- Psychographic - personality, hobbies, social status, opinions, values, lifestyle, life goals
- Geographic - climate, culture, language, population density (rural vs urban), region,etc.
- Behaviour - spending habits, browsing habits, loyalty to brand, product feedback, seasonal behaviour, etc.
- Ex: social media companies it's all about algorithms
GOD | THE CHURCH | OTHERS
Listen to the Voice that is guiding us
FINAL CONSIDERATIONS
- A Community guided by a LISTENING stance
- Unity
- Humility
- Patience
- Communication
- Networking
- Exploration
- Parresia!
“The Shalom Catholic Community feels called, by means of contemplation, unity and evangelization, to generate and form a people of disciples and missionaries of Christ, true witnesses and ministers of His Peace to the world (…) The Community’s mission is to help renew the Church’s evangelising activities, with new ardour, new methods and new expressions. It will also seek to turn secular activities into means of evangelisation and sanctification of the world.” (Statues, Art.5)
MISSION
- Register as the Charity
LOCAL TREASURY
LOCAL GOAL
- Increase to 100% the fidelity to the C.G. of Covenant Community
- A Strategy starts with a theory or an idea which, if proven right, will make us hit the GOAL
- The theory must be choerent and doable in a way that can be translated into ACTIONS
- The Strategy must focus on the needs of the "customer"
- The theory or idea must be choerent and doable in a way that can be translated into ACTIONS.
- A Strategy must take into account the RESOURCES available: human, material, economical, knowledge, structural, logistics, physical, etc.
- It also takes into account the needs of the "customer"
... then comes the Plan!
STRATEGY FIRST
KEEP IT SHORT AND OBJECTIVE!
- Where
- How
- When
- What we need (resources, workforce, investment)
- Management System
- A Strategy starts with a theory which, if proven right, will make us hit the GOAL.
- Theory or Idea: can appear as an inspiration, an observation of reality / a demand / a restlessness.
- Environmental Analysis - it's a field work that helps us understand the reality / demand / discomfortable situation.
- Strategy: is a process, a set of well-coordinated activities that will put us where we should be (hit the GOAL)
- "Well-coordinated" - one action helps to improve/ prepare the next action
- An Event is NOT a strategy!
- A Plan is NOT a strategy!
- The more information we have, better strategies we will be able to create.
... then comes the Plan!
STRATEGY FIRST
Ex: "Uma lanchonete para evangelizar!"THEORY/ IDEA - a young person might not go to Mass but will eat a burguer and drink a coke!
- FB: 34.4M (-1.9% 2022)
- YT: 57.10M (- 0.9% 2022)
- IG: 28.75M (- 9.4% 2022)
- TK: 19.66M (-9.9% 2022)
- TT: 23.15M (+25.8% 2022)
- Internet: 97.8% of UK's total pop
- Social Media: 84.4% of UK's total pop
- 1 in 5 people living in Inner London have 25-34yo
Use of technology to evangelise
GO TECH!
2023
- Internet: 97.8% of UK's total pop
- Social Media: 84.4% of UK's total pop
- 1 in 5 people living in Inner London have 25-34yo
A.I.
ChatGPTAlsoAskedAnswerThePublic
- 2022
"Fear not, little flock"
HOW WE'RE DOING?
Lk 12:32
- 2023
41
??
- Social Media
- 1 Prayer Group for young ones
- LSS teens - 13 people
- WYD - 9 young people
- LSS adults - 9 people
- Holy Week Retreat - 25 people
INDICATORS
- Grow to 40 the number of people Base: 27
- Grow to 30 the number of young people Base: 20
- Take 10 young people to Acamps Summer Festival
- Promote Campaign to take pilgrims to Rome in 2025 for the Church's Jubilee
We can do it!
APOSTOLIC GOALS
- Participation in events (LSS/Acamps)
- No. in the prayer group
- People serving
- No. people receiving spiritual accompaniment
For Teens - Poll Results
GOT AN IDEA?
INDOOR ACTIVITIES
- Game Night (trivia, Just Dance, video games)
- Escape Room
- Karaoke
- Board Games (monopoly, UNO, pictionary)
OUTDOOR ACTIVITIES
- Camping
- Sports Day
- Beach Day
- Water Fight
EXTERNAL ACTIVITIES
- Theme Park
- Rollerblading
- VR Arcade
FOOD THEMED ACTIVITIES
- Bake off competition
- Gingerbread making competition
- Barbecue
- Pancake Day
For Young Adults
GOT AN IDEA?
- _____________________
- _____________________
- _____________________
OUTDOOR ACTIVITIES
INDOOR ACTIVITIES
EXTERNAL ACTIVITIES
- _____________________
- _____________________
- _____________________
REMEMBER:
- _____________________
- _____________________
- _____________________
- It must be DOABLE
- Consider the RESOURCES
- It must be COHERENT with the GOAL
WHAT IS THE STRATEGY?
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