STRATEGIC PLANNING 2024

STRATEGY

MISSION

OPERATIONAL

PLANNING

STRATEGIC PLANNING

Mission

Vision

Apostolic

Local Treasury

GOALS

Brainstorm

Extras

Calendar

Action Plan

Target Audience

Concept

ANALYSIS

External

Internal

board

Keep up the good work!

The world needs you!

Be strong!

We are praying for you!

We are a family!

Evangelisation!

Shalom London

Message

Video: Jesus calls Peter

“Put out into deep water and let down your nets for a catch (…) Don’t be afraid! From now you will be fishers of men!” (Luke 15:7)

“there is more joy in Heaven over one sinner who repents than over ninethy-nite people who need no repentance” (Luke 15:7)

When it comes to evangelisation, it's NOT about the numbers but EACH and EVERY person!

EVANGELISATION!

REMEMBER:

Coming Soon...

CLICK HERE to go to the Action Planner

PLANNING PROJECTS

Hands on!

THERE IS A TIME FOR EVERYTHING!

CLICK HERE to go to the Calendar Planner

PRIORITIZE ACCORDING TO THEIR NEEDS!

PRODUCTS AND SERVICES

• What is our "product" or service that we offer?
• How will my product/service help to solve my "costumers" problem?
• Why will they come and keep coming?
• Who or What is Competing with us? (spiritual and secular level)
• When they come, what do they currently find?
• Customer satisfaction! (The Samaritan experience with Jesus)

IT'S ALL ABOUT THE CUSTOMER

• Who is our "customer"?
• What do we know about him/her?
• Creating a PERSONA
• What does he/she needs?
• How can we get to know more about our "customer"?

• Where to find them?

OUR VISION

“With joy, united to the Risen Christ, transform the local society into an Adoring and Marian people in procession towards the service of the Kingdom of God.”(Shalom London, 2023-2024)

1. Bake off competition
2. Gingerbread making competition
3. Barbecue
4. Pancake Day

FOOD THEMED ACTIVITIES

1. Theme Park
2. Rollerblading
3. VR Arcade

EXTERNAL ACTIVITIES

1. Camping
2. Sports Day
3. Beach Day
4. Water Fight

OUTDOOR ACTIVITIES

1. Game Night (trivia, Just Dance, video games)
2. Escape Room
3. Karaoke
4. Board Games (monopoly, UNO, pictionary)

INDOOR ACTIVITIES

GOT AN IDEA?

For Teens - Poll Results

• its when the Company splits its business target marketing into different groups
• groups can be categorized by: demographic, psychographic, geographic, behaviour
• Demographic - age (generational), sex, income, level of education, religion, profession
• Psychographic - personality, hobbies, social status, opinions, values, lifestyle, life goals
• Geographic - climate, culture, language, population density (rural vs urban), region,etc.
• Behaviour - spending habits, browsing habits, loyalty to brand, product feedback, seasonal behaviour, etc.
• Ex: social media companies it's all about algorithms

to sell their data to different segmentations companies

What about us?

Product/ Service = Jesus

Company = The Boat

Customer = Fish

using marketing concepts for the Kingdom

TARGET MARKETING

Market = Deep Sea

Market Segmentation

• A Community guided by a LISTENING stance
• Unity
• Humility
• Patience
• Communication
• Networking
• Exploration
• Parresia!

FINAL CONSIDERATIONS

Listen to the Voice that is guiding us

GOD | THE CHURCH | OTHERS

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MISSION

“The Shalom Catholic Community feels called, by means of contemplation, unity and evangelization, to generate and form a people of disciples and missionaries of Christ, true witnesses and ministers of His Peace to the world (…) The Community’s mission is to help renew the Church’s evangelising activities, with new ardour, new methods and new expressions. It will also seek to turn secular activities into means of evangelisation and sanctification of the world.” (Statues, Art.5)

• Increase to 100% the fidelity to the C.G. of Covenant Community

LOCAL GOAL

LOCAL TREASURY

• Register as the Charity

Base: final arrangements with Leo

1. Where
2. How
3. When
4. What we need (resources, workforce, investment)
5. Management System

KEEP IT SHORT AND OBJECTIVE!

STRATEGY FIRST

... then comes the Plan!

• The theory or idea must be choerent and doable in a way that can be translated into ACTIONS.
• A Strategy must take into account the RESOURCES available: human, material, economical, knowledge, structural, logistics, physical, etc.
• It also takes into account the needs of the "customer"

• A Strategy starts with a theory or an idea which, if proven right, will make us hit the GOAL
• The theory must be choerent and doable in a way that can be translated into ACTIONS
• The Strategy must focus on the needs of the "customer"

Ex: "Uma lanchonete para evangelizar!"THEORY/ IDEA - a young person might not go to Mass but will eat a burguer and drink a coke!

STRATEGY FIRST

... then comes the Plan!

• Strategy: is a process, a set of well-coordinated activities that will put us where we should be (hit the GOAL)

• "Well-coordinated" - one action helps to improve/ prepare the next action
• An Event is NOT a strategy!
• A Plan is NOT a strategy!
• The more information we have, better strategies we will be able to create.

• A Strategy starts with a theory which, if proven right, will make us hit the GOAL.
• Theory or Idea: can appear as an inspiration, an observation of reality / a demand / a restlessness.
• Environmental Analysis - it's a field work that helps us understand the reality / demand / discomfortable situation.

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A.I.

• Internet: 97.8% of UK's total pop
• Social Media: 84.4% of UK's total pop
• 1 in 5 people living in Inner London have 25-34yo

2023

GO TECH!

Use of technology to evangelise

• Internet: 97.8% of UK's total pop
• Social Media: 84.4% of UK's total pop
• 1 in 5 people living in Inner London have 25-34yo

• FB: 34.4M (-1.9% 2022)
• YT: 57.10M (- 0.9% 2022)
• IG: 28.75M (- 9.4% 2022)
• TK: 19.66M (-9.9% 2022)
• TT: 23.15M (+25.8% 2022)

• Social Media
• 1 Prayer Group for young ones
• LSS teens - 13 people
• WYD - 9 young people
• LSS adults - 9 people
• Holy Week Retreat - 25 people

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41

• 2023

Lk 12:32

HOW WE'RE DOING?

"Fear not, little flock"

• 2022

• Participation in events (LSS/Acamps)
• No. in the prayer group
• People serving
• No. people receiving spiritual accompaniment

APOSTOLIC GOALS

We can do it!

• Grow to 40 the number of people Base: 27
• Grow to 30 the number of young people Base: 20
• Take 10 young people to Acamps Summer Festival
• Promote Campaign to take pilgrims to Rome in 2025 for the Church's Jubilee

INDICATORS

WHAT IS THE STRATEGY?

• It must be DOABLE
• Consider the RESOURCES
• It must be COHERENT with the GOAL

1. _____________________
2. _____________________
3. _____________________

REMEMBER:

1. _____________________
2. _____________________
3. _____________________

EXTERNAL ACTIVITIES

INDOOR ACTIVITIES

OUTDOOR ACTIVITIES

1. _____________________
2. _____________________
3. _____________________

GOT AN IDEA?

For Young Adults