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OVO is known for its innovative approach to sustainable energy solutions, which may include smart energy technologies and renewable energy tariffs.

OVO's commitment to sustainability through "Plan Zero" is a strong ethical stance that aligns with growing consumer and regulatory expectations for environmentally friendly business practices.

OVO Energy could be harnessing the power of data analytics to understand customer usage patterns, optimize energy distribution, and develop personalized energy solutions.

As noted, OVO has faced criticism for insufficient customer service, which could impact customer satisfaction and retention.

The profit dip in 2022 highlights potential vulnerabilities in financial management and stability, which could affect its operations and growth.

Potential regulatory challenges and enforcement actions due to non-compliance with industry standards can lead to fines and damage the company's reputation.