Impact effort matrix

Digital Transformation Competitor Anlysis

Readiness of Digital Transformation depending on + business model

- Readiness

Mastery of Digital Technologies +

mastery-

Digital

Disruptive

Analog

A tech-driven business model that operates exclusively in the digital realm, offering a wide range of listings and partnerships with real estate agencies.

• large portfolio and number of partnerships with real estate agencies
• Extensive listings
• Property filteration features
• Mobile App
• Interactive floor plans for some

Strengths

Digital

• Can be expensive for real estate agencies to use the platform

Weaknesses

Has undergone extensive digital transformation, setting itself apart from the conventional high street brands it was once. It has made significant enhancements to UI/UX and integrated various systems.

• Originally coming from a similar business model as the “analog” companies, but the majority of processes have been digitalised.
• UI/UX of the website has been improved
• All processes for the user can be completed online.
• Book viewings online
• Sign tenancy agreements online
• Pay securely online
• Manage documents online
• Track your deposit online
• Has a centralised system, enabling employees, the maintenance team, and all involved parties to access property information through their app.

Strengths

Disruptive

• lower market presence
• Performing worse than competitors (Rightmove, Zoopla, etc.)

Weaknesses

App

Website

A tech-driven business model that operates exclusively in the digital realm, offering a wide range of listings and partnerships with real estate agencies.

• large portfolio and number of partnerships with real estate agencies
• Extensive listings
• Property filteration features
• Mobile App
• Interactive floor plans for some

Strengths

Digital

• Can be expensive for real estate agencies to use the platform

Weaknesses

A tech-driven business model that operates exclusively in the digital realm, offering a wide range of listings and partnerships with real estate agencies.

• In-person customer and agent relationship
• Extensive knowledge of local market

Strengths

Analog

• Minimal digitalisation
• limited features on their websites
• Actual processes to do with things such as renting and selling need to happen via call or in-person talks that are non-digital methods.
• poor customer ratings
• expensive

Weaknesses

Has undergone extensive digital transformation, setting itself apart from the conventional high street brands it was once. It has made significant enhancements to UI/UX and integrated various systems.

• Originally coming from a similar business model as the “analog” companies, but the majority of processes have been digitalised.
• UI/UX of the website has been improved
• All processes for the user can be completed online.
• Book viewings online
• Sign tenancy agreements online
• Pay securely online
• Manage documents online
• Track your deposit online
• Has a centralised system, enabling employees, the maintenance team, and all involved parties to access property information through their app.

Strengths

Disruptive

• lower market presence
• Performing worse than competitors (Rightmove, Zoopla, etc.)

Weaknesses

App

Website

A tech-driven business model that operates exclusively in the digital realm, offering a wide range of listings and partnerships with real estate agencies.

• In-person customer and agent relationship
• Extensive knowledge of local market

Strengths

Analog

• Minimal digitalisation
• limited features on their websites
• Actual processes to do with things such as renting and selling need to happen via call or in-person talks that are non-digital methods.
• poor customer ratings
• expensive

Weaknesses