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Transcript
Tech B2B buyers are evolving
pieces of content
the average number of pieces consumed before contacting a supplier
Tech B2B buyers
are spending as much, or more, time researching suppliers through content than they were 12 months ago
92%
+ INFO
4.2
And so are the types of content they find convincing
say suppliers’ websites are the most important channel when considering a purchase
44%
25%
rank case studies as the most useful and trustworthy type of content
+ EXTRA
will decide not to use a supplier if their content is too promotional
What puts people off?
20%
43%
compared to
US participants are spending much more time on research than their counterparts
in france
12%
28%
in Germany
32%
in the UK