Report landing page in

4.2

+ INFO

92%

are spending as much, or more, time researching suppliers through content than they were 12 months ago

Tech B2B buyers

the average number of pieces consumed before contacting a supplier

pieces of content

Tech B2B buyers are evolving

+ EXTRA

rank case studies as the most useful and trustworthy type of content

25%

44%

say suppliers’ websites are the most important channel when considering a purchase

And so are the types of content they find convincing

20%

What puts people off?

will decide not to use a supplier if their content is too promotional

in the UK

32%

in Germany

28%

12%

in france

US participants are spending much more time on research than their counterparts

compared to

43%