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Transcript

The big ideas issue

Key numbers

2024 Issue 2 digital report

contents

No. of posts

Engagement rate

Avg. across all platforms

Across all platforms

95

*Comparisons with Issue 1 report | January - March 2024

5.7%

320

10,780

4%

12%

32%

16%

Key numbers

No. of visits to Journal webpages

No. of visits to Journal application page

The Big Ideas Issue

Issue 2 report | March - June 2024

In Conversation

Navigate to individual reports via the buttons below

Coffee House podcast

Contributor takeover

Launch event

Paid-for campaigns

Competition

Masterclass

Social

Journal webpages

RSA House

Circle

Email

Pre-launch

Launch

Post-launch

Fellowship application

contents

Coffee House podcast

View the full report

*Comparisons with Issue 1 report | January - March 2024

Launch

  • 240 in-person attendees at the launch event and 475 peak viewers on live stream - up 10%
  • Comments and likes on Circle up 24%
  • 1,200 plays to the first two episodes of Coffee House Podcast - up 15%
  • 22k views on the competition winners video on TikTok
  • 1,860 visits to Journal webpages - up 12%

(April 1st -7th 2024)

Launch event

Links to further report analysis

Circle

Total number of plays: 5,485Top episode: Episode 1 (1500 listens)Most engagement: Episode 2Top platform: SpotifyTop traffic source: Journal homepageTop geographic location: UKTop audience: Female - 36-44Avg. audience retention: 54%

Season 2

May 12th - June 30th 2024

contents

10%

14%

25%

*Comparisons with season 1 (2023 Q1)

Audience

Episodes

Traffic source

Retention

Top platforms

Geographies

Coffee House podcast

Understanding the key metrics

  • Across platforms, episode 2 had the most engagement with 15% more than any other episode
    • For this episode, we trialed Q&A and polls on Circle, Instagram stories and Spotify (see more below)
  • We also saw a combined 25% rise in CTR across platforms to the Journal web pages and Fellow application page
    • For this series, we included a mid-episode audio segment where we directed the audiences to follow the link in the podcast page description

contents

Engagement on Circle

Engagementon Instagram

Engagementon Spotify

Issue 2 2024 | Page 19

Coffee House podcast