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RSA Journal issue report
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Created on October 27, 2023
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Transcript
2024 Issue 2 digital report
Key numbers
The big ideas issue
The Big Ideas Issue
No. of visits to Journal application page
No. of visits to Journal webpages
Key numbers
16%
32%
12%
4%
10,780
320
5.7%
*Comparisons with Issue 1 report | January - March 2024
95
Across all platforms
Avg. across all platforms
Engagement rate
No. of posts
contents
Fellowship application
Post-launch
Launch
Pre-launch
Circle
RSA House
Journal webpages
Social
Masterclass
Competition
Paid-for campaigns
Launch event
Contributor takeover
Coffee House podcast
Navigate to individual reports via the buttons below
In Conversation
Issue 2 report | March - June 2024
Circle
Links to further report analysis
Launch event
(April 1st -7th 2024)
- 240 in-person attendees at the launch event and 475 peak viewers on live stream - up 10%
- Comments and likes on Circle up 24%
- 1,200 plays to the first two episodes of Coffee House Podcast - up 15%
- 22k views on the competition winners video on TikTok
- 1,860 visits to Journal webpages - up 12%
Launch
*Comparisons with Issue 1 report | January - March 2024
View the full report
Coffee House podcast
contents
Coffee House podcast
Geographies
Top platforms
Retention
Traffic source
Episodes
Audience
*Comparisons with season 1 (2023 Q1)
25%
14%
10%
contents
May 12th - June 30th 2024
Season 2
Total number of plays: 5,485Top episode: Episode 1 (1500 listens) Most engagement: Episode 2 Top platform: Spotify Top traffic source: Journal homepage Top geographic location: UK Top audience: Female - 36-44 Avg. audience retention: 54%
Coffee House podcast
Issue 2 2024 | Page 19
Engagementon Spotify
Engagementon Instagram
Engagement on Circle
contents
Understanding the key metrics
- Across platforms, episode 2 had the most engagement with 15% more than any other episode
- For this episode, we trialed Q&A and polls on Circle, Instagram stories and Spotify (see more below)
- We also saw a combined 25% rise in CTR across platforms to the Journal web pages and Fellow application page
- For this series, we included a mid-episode audio segment where we directed the audiences to follow the link in the podcast page description