RSA Journal issue report
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Created on October 27, 2023
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Transcript
The big ideas issue
Key numbers
2024 Issue 2 digital report
contents
No. of posts
Engagement rate
Avg. across all platforms
Across all platforms
95
*Comparisons with Issue 1 report | January - March 2024
5.7%
320
10,780
4%
12%
32%
16%
Key numbers
No. of visits to Journal webpages
No. of visits to Journal application page
The Big Ideas Issue
Issue 2 report | March - June 2024
In Conversation
Navigate to individual reports via the buttons below
Coffee House podcast
Contributor takeover
Launch event
Paid-for campaigns
Competition
Masterclass
Social
Journal webpages
RSA House
Circle
Pre-launch
Launch
Post-launch
Fellowship application
contents
Coffee House podcast
View the full report
*Comparisons with Issue 1 report | January - March 2024
Launch
- 240 in-person attendees at the launch event and 475 peak viewers on live stream - up 10%
- Comments and likes on Circle up 24%
- 1,200 plays to the first two episodes of Coffee House Podcast - up 15%
- 22k views on the competition winners video on TikTok
- 1,860 visits to Journal webpages - up 12%
(April 1st -7th 2024)
Launch event
Links to further report analysis
Circle
Total number of plays: 5,485Top episode: Episode 1 (1500 listens)Most engagement: Episode 2Top platform: SpotifyTop traffic source: Journal homepageTop geographic location: UKTop audience: Female - 36-44Avg. audience retention: 54%
Season 2
May 12th - June 30th 2024
contents
10%
14%
25%
*Comparisons with season 1 (2023 Q1)
Audience
Episodes
Traffic source
Retention
Top platforms
Geographies
Coffee House podcast
Understanding the key metrics
- Across platforms, episode 2 had the most engagement with 15% more than any other episode
- For this episode, we trialed Q&A and polls on Circle, Instagram stories and Spotify (see more below)
- We also saw a combined 25% rise in CTR across platforms to the Journal web pages and Fellow application page
- For this series, we included a mid-episode audio segment where we directed the audiences to follow the link in the podcast page description
contents
Engagement on Circle
Engagementon Instagram
Engagementon Spotify
Issue 2 2024 | Page 19
Coffee House podcast