VS rebrand timeline
Yasmine Rivera
Created on October 21, 2023
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Transcript
2018
Last VS fashion show
2020
NYT Expose
2023
Fashion show returns
2019
Epstein scandal
2021
Public Company rebrand
Resources
September 26, 2023
Fashion show returns
The brand revived its iconic fashion shows through a feature-length documentary on Amazon Prime
February 1, 2020
New York Times Expose
The New York Times releases an expose entitled "Angels in Hell: The Culture of Misogyny inside Victoria's Secret. The article revealed that the brand habitually exploited models for the benefit of the male owners.
July 25, 2019
Jeffrey Epstein controversy
In the light of Jeffrey Epstein's sex trafficking prosecution, the New York Times published an article exposing the owners of Victoria's Secret for soliciting money and models to Epstein.
December 2018
Last Victoria's Secret Fashion Show
Following the 2018 Victoria's Secret fashion show, the brand announced that the shows had been cancelled. The reason behind it was that there was no direct correlation between the show and increased sale.
Summer 2021
Public company
Victoria's Secret severed ties with it's previous owners in order to become a public company after years of falling sales. Alongside a change in ownership, Victoria's Secret announced their intention to rebrand in order to "advocate for female empowerment"