Want to create interactive content? It’s easy in Genially!
Building a Personal Brand
Nikki Retherford
Created on October 16, 2023
Start designing with a free template
Discover more than 1500 professional designs like these:
Transcript
Building aPersonal Brand
& the role of social media
start
What is a BRAND?
Brian Lischer - ignyte
strengths
A brand is the sum of how a product or business is perceived by those who experience it—including customers, investors, employees, the media & more. A brand is the consistent and recognizable feeling that all of these things evoke. Branding is the process of shaping these perceptions.
skills
communication
principles
experiences
values
ideas
YOUR PHOTOHERE
HOW TO BUILD YOUR PERSONAL BRAND
BUILDING YOUR BRAND
MAP THE TRAITS NEEDED
DECIDE WHAT YOU WANT TO BE KNOWN FOR
FIND YOUR NICHE
DEFINEYOURAUDIENCE
WHAT IS YOUR "WHY?"
define your goals & vision
CONSISTENCY BUILDS TRUST & CREDIBILITY
DEVELOP A CONSISTENT MESSAGE
SOCIAL MEDIA & YOUR BRAND
78% of social sellers outsell peers who don't use social media.
Optimize your profiles
The people we surround ourselves with will condition us
Network, join groups & create relationships
Gather insights & latest news (#)
Share your expertise
Set social media goals
Post 1-3 short-form posts weekly & 1-2 long-form posts monthly
Post engaging content consistently
It takes 5-7 impressions for someone to remember your brand.
Encourage a two-way conversation & be mindful of service opportunities
HOW CAN i HELP YOU BUILD YOUR BRAND?