Building a Personal Brand

start

& the role of social media

Building aPersonal Brand

What is a BRAND?

strengths

communication

principles

ideas

values

experiences

skills

Brian Lischer - ignyte

A brand is the sum of how a product or business is perceived by those who experience it—including customers, investors, employees, the media & more. A brand is the consistent and recognizable feeling that all of these things evoke. Branding is the process of shaping these perceptions.

YOUR PHOTOHERE

HOW TO BUILD YOUR PERSONAL BRAND

BUILDING YOUR BRAND

DEVELOP A CONSISTENT MESSAGE

DEFINEYOURAUDIENCE

DECIDE WHAT YOU WANT TO BE KNOWN FOR

define your goals & vision

CONSISTENCY BUILDS TRUST & CREDIBILITY

FIND YOUR NICHE

MAP THE TRAITS NEEDED

WHAT IS YOUR "WHY?"

SOCIAL MEDIA & YOUR BRAND

The people we surround ourselves with will condition us

Post 1-3 short-form posts weekly & 1-2 long-form posts monthly

Set social media goals

It takes 5-7 impressions for someone to remember your brand.

Share your expertise

78% of social sellers outsell peers who don't use social media.

Optimize your profiles

Post engaging content consistently

Encourage a two-way conversation & be mindful of customer support opportunities

Gather insights & latest news (#)

Network, join groups & create relationships

HOW CAN i HELP YOU BUILD YOUR BRAND?