Nike's Running Shoes Woes

NIKE'S SHOES ARE SETTING RECORDS, BUT CASUAL RUNNERS ARE WEARING RIVALS'

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Test 1

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What is the mythical time barrier for running a marathon?

2 hours

4 hours

Test 1

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You're doing great. Next question:Nike's no longer the "boss" in the running world anymore. What 2 brands are "running the show"?

Puma and Brooks

Brooks and Hoka

Hoka and Puma

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You're almost there.Nike is working hard to connect with runners in their community. How?

More brick-and-mortar stores in urban areas

Increased television and radio advertising

Hiring celebrity spokesmen and spokeswomen

Use of apps and presence at marathons and foot races

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Final test

Test 4

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Test 2

Keep it going!Analysts have a theory as to why Nike is cut off from its running consumers. What is it?

Nike overspent during the pandemic

Nike focused on direct sales rather than running stores and other retailers

Nike concentrated too much on the competition and not enough on its own products

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Test 2

One of Nike's main competitors, Hoka, has sales that are increasing, showing that there is still demand for running shoes. What % did Hoka's sales increase last year?

59%!

98%!

76%!

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Test 2

The owner of Foot Traffic, Sean Rivers, explained why his store doesn't sell Nike shoes. What did he say?

"Nike is simply charging too much money for their running shoes."

"There are just too many other brands competing in the market."

"I don't think people respect Nike as an everyday running brand right now."

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Final Test

Test 3

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Nike has INCREASED its presence in retail stores, prioritizing that ahead of direct sales from its own website and apps.

False

True

Test 3

Nike stock nearly doubled under the plan of selling directly to customers

False

True

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Test 4

Drag and sort correctly

continue

Solución

Solution

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Turn up the volume:lorem ipsum dolor sit amet consectetuer adipiscing elit?

Correct answer

Wrong answer

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Test 4

Drag and complete the series correctlylorem ipsum dolor sit amet consectetuer adipiscing elit

Serie 1

Serie 2

continuE

Solución

Tests

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Final Test

Test 5

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You're almost there, press play!Lorem ipsum dolor sit amet consectetuer adipiscing elit?

Respuesta incorrecta

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Respuesta incorrecta

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Respuesta correcta

Correct answer

Respuesta incorrecta

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Test 5

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Well done!Lorem ipsum dolor sit amet consectetuer adipiscing elit?

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Correct answer

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