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Nike's Running Shoes Woes

Brent Buell

Created on October 13, 2023

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Transcript

start

NIKE'S SHOES ARE SETTING RECORDS, BUT CASUAL RUNNERS ARE WEARING RIVALS'

Complete each test to beat the game: there is no other way to escape!

Tests

Test 5

Test 4

Test 3

Test 2

Test 1

Test 1

2 hours

4 hours

What is the mythical time barrier for running a marathon?

1/3

Test 1

Hoka and Puma

Brooks and Hoka

Puma and Brooks

2/3

You're doing great. Next question:Nike's no longer the "boss" in the running world anymore. What 2 brands are "running the show"?

Test 1

Hiring celebrity spokesmen and spokeswomen

Use of apps and presence at marathons and foot races

More brick-and-mortar stores in urban areas

Increased television and radio advertising

3/3

You're almost there.Nike is working hard to connect with runners in their community. How?

Complete each test to beat the game: there is no other way to escape!

Tests

Final test

Test 5

Test 4

Test 3

Test 2

Test 1

Test 2

Nike concentrated too much on the competition and not enough on its own products

Nike focused on direct sales rather than running stores and other retailers

Nike overspent during the pandemic

Keep it going!Analysts have a theory as to why Nike is cut off from its running consumers. What is it?

1/3

Test 2

76%!

98%!

59%!

2/3

One of Nike's main competitors, Hoka, has sales that are increasing, showing that there is still demand for running shoes. What % did Hoka's sales increase last year?

Test 2

"I don't think people respect Nike as an everyday running brand right now."

"There are just too many other brands competing in the market."

"Nike is simply charging too much money for their running shoes."

3/3

The owner of Foot Traffic, Sean Rivers, explained why his store doesn't sell Nike shoes. What did he say?

Complete each test to beat the game: there is no other way to escape!

Tests

Final Test

Test 5

Test 4

Test 3

Test 2

Test 1

Test 3

False

True

1/3

Nike has INCREASED its presence in retail stores, prioritizing that ahead of direct sales from its own website and apps.

Test 3

True

False

Nike stock nearly doubled under the plan of selling directly to customers

Complete each test to beat the game: there is no other way to escape!

Tests

Final Test

Test 5

Test 4

Test 3

Test 2

Test 1

Test 4

Solution

Solución

continue

Drag and sort correctly

Test 5

Wrong answer

Correct answer

Turn up the volume:lorem ipsum dolor sit amet consectetuer adipiscing elit?

1/3

Test 4

Test 4

Serie 2

Serie 1

Drag and complete the series correctlylorem ipsum dolor sit amet consectetuer adipiscing elit

Solución

continuE

3/3

Complete each test to beat the game: there is no other way to escape!

Tests

Final Test

Test 5

Test 4

Test 3

Test 2

Test 1

Test 5

Wrong answer

Wrong answer

Wrong answer

Correct answer

Respuesta incorrecta

Respuesta incorrecta

Respuesta incorrecta

Respuesta correcta

You're almost there, press play!Lorem ipsum dolor sit amet consectetuer adipiscing elit?

3/3

3/3

3/3

3/3

Test 5

Wrong answer

Wrong answer

Correct answer

Well done!Lorem ipsum dolor sit amet consectetuer adipiscing elit?

2/3

Start over?

Congratulations, you have successfully completed the escape room!

Completed

Oh oh!

But don't lose your balance, continue on your way and try again!

That answer is not correct...

back

5 - C

4 - E

3 - B

1- D

1 - A