Nike's Running Shoes Woes
Brent Buell
Created on October 13, 2023
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Transcript
NIKE'S SHOES ARE SETTING RECORDS, BUT CASUAL RUNNERS ARE WEARING RIVALS'
start
Test 1
Test 2
Test 3
Test 4
Test 5
Tests
Complete each test to beat the game: there is no other way to escape!
Lorem ipsum dolor sit amet consectetur adipiscing elit, mauris suspendisse praesent nascetur massa molestie est magna, luctus lacinia nunc ridiculus netus nostra. Dictum accumsan sollicitudin praesent morbi sem mollis quis neque volutpat.
1/3
What is the mythical time barrier for running a marathon?
4 hours
2 hours
Test 1
You're doing great. Next question:Nike's no longer the "boss" in the running world anymore. What 2 brands are "running the show"?
2/3
Puma and Brooks
Brooks and Hoka
Hoka and Puma
Test 1
You're almost there.Nike is working hard to connect with runners in their community. How?
3/3
Increased television and radio advertising
More brick-and-mortar stores in urban areas
Use of apps and presence at marathons and foot races
Hiring celebrity spokesmen and spokeswomen
Test 1
Test 1
Test 2
Test 3
Test 4
Test 5
Final test
Tests
Complete each test to beat the game: there is no other way to escape!
Lorem ipsum dolor sit amet consectetur adipiscing elit, mauris suspendisse praesent nascetur massa molestie est magna, luctus lacinia nunc ridiculus netus nostra. Dictum accumsan sollicitudin praesent morbi sem mollis quis neque volutpat.
1/3
Keep it going!Analysts have a theory as to why Nike is cut off from its running consumers. What is it?
Nike overspent during the pandemic
Nike focused on direct sales rather than running stores and other retailers
Nike concentrated too much on the competition and not enough on its own products
Test 2
One of Nike's main competitors, Hoka, has sales that are increasing, showing that there is still demand for running shoes. What % did Hoka's sales increase last year?
2/3
59%!
98%!
76%!
Test 2
The owner of Foot Traffic, Sean Rivers, explained why his store doesn't sell Nike shoes. What did he say?
3/3
"Nike is simply charging too much money for their running shoes."
"There are just too many other brands competing in the market."
"I don't think people respect Nike as an everyday running brand right now."
Test 2
Test 1
Test 2
Test 3
Test 4
Test 5
Final Test
Tests
Complete each test to beat the game: there is no other way to escape!
Lorem ipsum dolor sit amet consectetur adipiscing elit, mauris suspendisse praesent nascetur massa molestie est magna, luctus lacinia nunc ridiculus netus nostra. Dictum accumsan sollicitudin praesent morbi sem mollis quis neque volutpat.
Nike has INCREASED its presence in retail stores, prioritizing that ahead of direct sales from its own website and apps.
1/3
True
False
Test 3
Nike stock nearly doubled under the plan of selling directly to customers
False
True
Test 3
Test 1
Test 2
Test 3
Test 4
Test 5
Final Test
Tests
Complete each test to beat the game: there is no other way to escape!
Lorem ipsum dolor sit amet consectetur adipiscing elit, mauris suspendisse praesent nascetur massa molestie est magna, luctus lacinia nunc ridiculus netus nostra. Dictum accumsan sollicitudin praesent morbi sem mollis quis neque volutpat.
Drag and sort correctly
continue
Solución
Solution
Test 4
1/3
Turn up the volume:lorem ipsum dolor sit amet consectetuer adipiscing elit?
Correct answer
Wrong answer
Test 5
Test 4
3/3
continuE
Solución
Drag and complete the series correctlylorem ipsum dolor sit amet consectetuer adipiscing elit
Serie 1
Serie 2
Test 4
Test 1
Test 2
Test 3
Test 4
Test 5
Final Test
Tests
Complete each test to beat the game: there is no other way to escape!
Lorem ipsum dolor sit amet consectetur adipiscing elit, mauris suspendisse praesent nascetur massa molestie est magna, luctus lacinia nunc ridiculus netus nostra. Dictum accumsan sollicitudin praesent morbi sem mollis quis neque volutpat.
3/3
3/3
3/3
3/3
You're almost there, press play!Lorem ipsum dolor sit amet consectetuer adipiscing elit?
Respuesta correcta
Respuesta incorrecta
Respuesta incorrecta
Respuesta incorrecta
Correct answer
Wrong answer
Wrong answer
Wrong answer
Test 5
2/3
Well done!Lorem ipsum dolor sit amet consectetuer adipiscing elit?
Correct answer
Wrong answer
Wrong answer
Test 5
Completed
Congratulations, you have successfully completed the escape room!
Start over?
back
That answer is not correct...
But don't lose your balance, continue on your way and try again!
Oh oh!
1 - A
1- D
3 - B
4 - E
5 - C