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SWOT Analysis

By actively engaging in this SWOT analysis exercise, you will learn to evaluate and understand the Strengths, Weaknesses, Opportunities, and Threats of a real business or organization.

For today's activity there will be 7 interactive elements. Please click on each element and do the following activity. Note that the 7th interactive element is hidden so you will need to move your mouse around the image to find it. Happy Learning!



What is a SWOT Analysis? A study undertaken by an organization to identify its internal strengths and weaknesses, as well as its external opportunities and threats.

Here are some things to think about when creating a SWOT Analysis.

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Write down in your notebook/piece of paper, ONE Strength, Weakness, Opprotunity, and Threat of Starbucks.

Read the example of the SWOT Analysis matrix. The from the list I provide; Please choose one company to create a swot analysis for in your notebook.

  1. Walmart
  2. Amazon
  3. Exxon Mobil
  4. Apple
  5. UnitedHealth Group
  6. CVS Health
  7. Berkshire Hathaway
  8. Alphabet
  9. McKesson
  10. Chevron

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Question:What are the Internal aspects and what are the external aspects of SWOT Analysis?

Please write the answer to the question on a piece of paper.