Q1 MAGAZINE

TOP OF THE SLOTS

How to get a game in the top 5

Best Content release this year.....

Halloween Horrors

Be Inspir ed

North & South Achievements

2023 content

BIG SCARY FORTUNE

BEHIND THE SCENES

FOBT pERFORMERS

How to get a game in your top 5

You are perfectly placed to get Cops n Robbers Big Money Christmas in your shops top 5 slot games. Click the images below to learn how.

WHAT CAN YOU WIN?

LIVE POLL!

Click a present to see the different Top Of The Slot prizes on offer and how many shops got last Christmas's promoted game in each top 5 position.

Vote in our live poll and instantly see which key selling point is most popular.

368 Mansfield Road N8

WOW! What a Fangtastic effort made by all during the Big Scary Fortune promotion. We have dedicated three pages to show just some of the best dressed shop and area teams.

727 Dudley S10

738 Yeovil S7

N9 Area Team

1399 Catcote Road N3

1281 WestStreet N3

2719 Hillinton N1

2954 South Kirkby N9

235 Chillingham N3

647 Milton Pavement N11

2944 Manchester Road N10

494 Ashford S3

423 Tredegar S9

2675 Knighswood N1

N2 Area Team & Cambuslang

555 Grantham N8

1223 Bridgeton N1

332 Watford S2

19 Irlam N5

2443 Sea Road S3

733 Stephenson St S10

735 Leicester Market S12

During the Big Scary Fortune promotion on 25th October to 31st October there was 36 shops that got Big Scary Fortune in 1st place, 94 shops achieved 2nd place, 199 shops got the game in the 3rd spot, 200 shops took the 4th spot and 216 shops rounded of the top 5 and had Big Scary Fortune in 5th place. A total of 745 shops achieved a top 5 ranking! How can you make the difference for Cops & Robbers Big Money Christmas for the festive Top Of The Slots promotion?!

Title 1

Here you can put an important title

Contextualize your topic

An awesome title

Describe the problem you’re going to resolve and, above all, th reason why your idea is interesting

INTRODUCTION HERE

Here you can put an important title

Structure your content

Sections like this help you create order

Structure your content

Test your FOBT memory with our interactive content quiz. Drag the game icon to the corresponding game description Then when you have finished dragging the games over to the right description, click to reveal the answers at the bottom.

Here you can put an important title

introduction here

TITLE HERE

Structure your content

Animate your content and take it up a notch

INTRODUCTION HERE

Contextualize your topic with a subtitle

content 2023

Best content released this year...

At Betfred we always provide new content for our customers, by the end of 2023 we will have delivered 18 new games! We have seen some fobtastic themed games this year from Party themed to Spooky themed, Festive games to fruity games. We Fired up the 7’s and hit a ‘Gold Winner’ we even had the arrival of a special horsey for Cheltenham! So, what were the most popular games released this year?(Hover over the bars below to see how each game has performed)

1. Which game has the 'Chase' bonus feature?

CLICK TO REVEAL ANSWERS

2. Which game can you select your own reels to turn wild?

3. What games feature trail can award more free spins and multipliers?

5. In what game can you trigger 'Hot Spins'?

4. Which game provides an unlimited free Spins feature?

6. Which game's fortune spin activates a wheel with multipliers and free spins if you win over £5?

behind the scenes

New content ideas and strategies are shared in an open forum that encourages plenty of discussions amongst colleagues.

Inspired's call centre fields x amount calls per day and operates 24 hours a day. Calls are sent to remote teams or field engineers.

The Inspired testing lab holds over 50 terminals. Newly created games are then put through their paces ready for retail.

Inspired have created an industrial feel to their offices with modern fixtures and character.

Interview with Richard Terry - Inspired UK Market Product Director

(Click to read the interview)

During Quarter 1 we had the chance to sit down with the the two Senior Area Managers for interviews to find out a little more about themsleves and their favourite FOBT Content!

MEET THE TEAM

More to come in Episode 2 on the rest of the FOBT Team!

Kevin Horan - Deputy Head of Reatil Gaming (Click to see interview)

Damian Glossop - S.A.M North Division (Click to see interview)

Mel Mckay- Head of Retail Gaming ( Click to see interview)

Hari Goinsamy - S.A.M South Division (Click to see interview)

FOBT Performers

This financial year has seen some FOBTastic performances in both North and South divisions. Has your shop earned a shout out as a top 5 performer in each of the categories below!

We want YOU to contribute to the next quarterly magazine. Use the text box below to send in any FOBT related question you would like the GRAM team to answer. Please include your name and shop number along with your question.

(Top shops for Fortune Spin play)

(Top shops for logged in membership play)

(Top shops with new games ranking in the top 5)

(Most Spin to Win tickets redeemed during Big Scary Fortune promotion)

(Highest number of plays measured during release weeks)

We hope you have ID'd some of the highlights from this quarter.The next installment is due for release March 2024.

Click to return to the front cover.

1.HOW LONG HAVE YOU WORKED AT BETFRED? 17 years2. WHAT HAS BEEN/IS YOUR FAVOURITE ROLE IN THE COMPANY?My current role as Senior Area Manager, I enjoy developing other colleagues and spending time with area teams.3. WHAT DO YOU DO IN YOUR SPARE TIME? I’m a keen golfer.4. WHATS YOUR FAVOURITE FOOD?I do like a bit of Fishin Chips Frenzy!5. WHAT IS YOUR FAVORITE TYPE OF FOBT GAME FEATURE?Free Spins.6. WHAT IS YOUR FAVORITE FOBT GAME? Eye of Horus – love the feature of free spins with the chance to upgrade symbols and unlock the golden eye.7. WHAT IS YOUR FAVOURITE FOBT PROMOTION? Big Fishing Fortune, really enjoyed the splash around the shops, colleagues promoting the game to customers and guessing the weight of the fish for the tournament prize! Also enjoyed Big Scary Fortune, seeing shop teams dressing up and getting out on the shop floor interacting with customers.8. WHICH OF THE VANTAGE 5S’s IS YOUR FAVOURITE? Search feature gives me plenty of alternatives to Eye of Horus and I have the free spins and Egyptian pre-selected buttons. I enjoy watching colleagues showing customers how to find a game using the search function and then seeing the similar game alternatives.9. WHATS YOUR FAVOURITE MEMBERSHIP BENEFIT? In Game Bonus Wheel, the random draw during a session feels like an extra win!10. WHATS YOUR FAVOURITE THING YOU LIKE TO SEE WHEN ON A SHOP VISIT?A combination of a clean zone with clean screens and staff interacting with their customers.

Having knowledge of the game that you are promoting will allow you to have more meaningful conversations with your customers. Focussing on the games key selling points will add structure to your conversations.

Interactive New Game Sales Sheet with Genially.
Demo play at the terminal.

SALES KNOWLEDGE

TOOLS AVAILABLE

PLAYING DEMO WILL GIVE YOU A REAL FEEL OF THE GAME.

1.HOW LONG HAVE YOU WORKED AT BETFRED? 21 years. 2. WHAT HAS BEEN/IS YOUR FAVOURITE ROLE IN THE COMPANY?My Current role as Senior Area Manager. This enables me to support and assist the Area Teams with the delivery of Company and Divisional strategies and to ensure the delivery of the combined targets. 3. WHAT DO YOU DO IN YOUR SPARE TIME? I enjoy cooking and I’m a bit of a film buff. 4. WHATS YOUR FAVOURITE FOOD?It has to be Roast Dinners. 5. WHAT IS YOUR FAVORITE TYPE OF FOBT GAME FEATURE?Free spin games with an added bonus feature. 6. WHAT IS YOUR FAVORITE FOBT GAME? Gold Winner - the game offers an interesting gamble option to go for the free spins feature which has the added bonus of multipliers and the game has a great Fortune Spin containing all the games best bits. 7. WHAT IS YOUR FAVOURITE FOBT PROMOTION? My favourite promotion was the Fortune Spin themed Top of the Slots. It provided a great opportunity to promote and raise awareness of the Fortune Spin product and is a great shop team incentive. 8. WHICH OF THE VANTAGE 5S’s IS YOUR FAVOURITE? Search - This feature allows you to type in the name of any game instead of swiping for a long time to search for it. The best part of this feature is that even if you can't remember the name of the game, just type the game theme or type and it will give you all games related to that search. This makes your search easier and introduces you to other game alternatives. 9. WHATS YOUR FAVOURITE MEMBERSHIP BENEFIT? New Games codes - After every new game release, customers are sent new game info and free play to try the game out, therefore keeping them up to date with our latest releases. 10. WHATS YOUR FAVOURITE THING YOU LIKE TO SEE WHEN ON A SHOP VISIT?I always look to see our shop colleagues interacting and engaging with our customers.

239 shops got last Christmas's Top Of The Slots game in 5th place....time to set off the sirens!

5th - £500 (2x North Winners - 2x South Winners

1.HOW LONG HAVE YOU WORKED AT BETFRED? 17 years2. WHAT HAS BEEN/IS YOUR FAVOURITE ROLE IN THE COMPANY?My current role as Senior Area Manager, I enjoy developing other colleagues and spending time with area teams.3. WHAT DO YOU DO IN YOUR SPARE TIME? I’m a keen golfer.4. WHATS YOUR FAVOURITE FOOD?I do like a bit of Fishin Chips Frenzy!5. WHAT IS YOUR FAVORITE TYPE OF FOBT GAME FEATURE?Free Spins.6. WHAT IS YOUR FAVORITE FOBT GAME? Eye of Horus – love the feature of free spins with the chance to upgrade symbols and unlock the golden eye.7. WHAT IS YOUR FAVOURITE FOBT PROMOTION? Big Fishing Fortune, really enjoyed the buzz around the shops, colleagues promoting the game to customers and guessing the weight of the fish for the tournament prize! Also enjoyed Big Scary Fortune, seeing shop teams dressing up and getting out on the shop floor interacting with customers.8. WHICH OF THE VANTAGE 5S’s IS YOUR FAVOURITE? Search feature gives me plenty of alternatives to Eye of Horus and I have the free spins and Egyptian pre-selected buttons. I enjoy watching colleagues showing customers how to find a game using the search function and then seeing the similar game alternatives.9. WHATS YOUR FAVOURITE MEMBERSHIP BENEFIT? In Game Bonus Wheel, the random draw during a session feels like an extra win!10. WHATS YOUR FAVOURITE THING YOU LIKE TO SEE WHEN ON A SHOP VISIT?A combination of a clean zone with clean screens and staff interacting with their customers.

79 shops got last Christmas's Top Of The Slots game in 2nd place....that was a fair cop!

2nd- £1,250 (2x North Winners - 2x South Winners

Cops n Robber Big Money Christmas has a customer favourite Fortune Spin game. Learn the key selling points and discuss the positives with your Fortune Spin players.

FORTUNE SPINS

COPS N ROBBERS FORTUNE SPINS

1.HOW LONG HAVE YOU WORKED AT BETFRED? 21 years. 2. WHAT HAS BEEN/IS YOUR FAVOURITE ROLE IN THE COMPANY?My current role as Senior Area Manager. This enables me to support and assist the Area Teams with the delivery of Company and Divisional strategies and to ensure the delivery of the combined targets. 3. WHAT DO YOU DO IN YOUR SPARE TIME? I enjoy cooking and I’m a bit of a film buff. 4. WHATS YOUR FAVOURITE FOOD?It has to be Roast Dinners. 5. WHAT IS YOUR FAVORITE TYPE OF FOBT GAME FEATURE?Free spin games with an added bonus feature. 6. WHAT IS YOUR FAVORITE FOBT GAME?Gold Winner - the game offers an interesting gamble option to go for the free spins feature which has the added bonus of multipliers and the game has a great Fortune Spin containing all the games best bits. 7. WHAT IS YOUR FAVOURITE FOBT PROMOTION? My favourite promotion was the Fortune Spin themed Top of the Slots. It provided a great opportunity to promote and raise awareness of the Fortune Spin product and is a great shop team incentive. 8. WHICH OF THE VANTAGE 5S’s IS YOUR FAVOURITE? Search - This feature allows you to type in the name of any game instead of swiping for a long time to search for it. The best part of this feature is that even if you can't remember the name of the game, just type the game theme or type and it will give you all games related to that search. This makes your search easier and introduces you to other game alternatives. 9. WHATS YOUR FAVOURITE MEMBERSHIP BENEFIT? New Games codes - After every new game release, customers are sent new game info and free play to try the game out, therefore keeping them up to date with our latest releases. 10. WHATS YOUR FAVOURITE THING YOU LIKE TO SEE WHEN ON A SHOP VISIT?I always look to see our shop colleagues interacting and engaging with our customers.

DESCRIBE YOURSELF IN 3 WORDS? Reliable, curious, and honest. TELL US ABOUT YOUR ROLE AT BETFRED? As Head of Retail Gaming, I work with my deputy & the GRAM team to deliver our gaming strategy. We are always striving to be the best & every day we plan, analyse, and collaborate not only with our colleagues and shop teams at Betfred but with Inspired too – no two days are ever the same and that’s what I love. WHAT IS YOUR FAVORITE GAME TYPE? It must be a bonus type game – comes from the old analogue AWP fruit machines days. A bonus type game that delivers an entertaining gaming experience is good for me. WHAT IS YOUR FAVOURITE GAME?One of my favourites is Centurion - this game gives the full bonus rich experience which was the first of its kind when it first hit our shops. The music and symbols all help with the play experience and so does the Centurion when he makes an appearance from that bush! This game was popular with players back in 2015 when it was released and is still as popular now. ON THE VANTAGE TERMINAL, WHICH OF THE 5 S’s IS YOUR FAVOURITE? It is SHOW – this is the ‘shop window’ of the FOBT. Allows us to give players something of what they like to play along with us showcasing something new to them, using the top 8 games and the video attracts on those game tiles. With new games being released every two weeks, this allows for us to keep that ‘shop window’ fresh and current to SHOW what games Betfred has to offer. WHAT IS YOUR FAVOURITE THING YOU LIKE TO SEE WHEN ON SHOP VISITS? I like to see a clean game zone, machine screens & stools – this is a must for me. I like to hear shop teams talk about their favourite games and the latest releases – we provide an interactive new game sales sheet for each new game release, so I do like to chat with shop teams about their favourite key selling point and where that new game sits within their shop ranking. WHAT IS IN THE RETAIL GAMING PIPELINE FOR 2024? Our Top of the Slots campaigns are sticking around for 2024 – we have some ‘fobtastic’ new games on the roadmap, so we like to show case these not only with players but shop teams too. Top of the Slots and the 5 S’s give us that opportunity.

DESCRIBE YOURSELF IN 3 WORDS? Enthusiastic, Positive, Inquisitive.PARDON THE PUN, BUT WHAT INSPIRES YOU ABOUT YOUR ROLE AT INSPIRED? As UK Market Product Director, responsible for all things retail in the UK, I often describe my role to other people as ‘If it’s got a coin mech, it’s me’. What I find so fulfilling is when ideas become reality, seeing products and games take the journey from a sketch on a wipe board to being placed into shops. There is nothing better than standing in a shop and thinking ‘I was part of the team that brought that product to life’. WHAT IS YOUR FAVOURITE GAME TYPE?From a playing perspective I am a Freespins fan. I think they give players what I used to call in my game design days as a ‘Ronseal’ promise of doing exactly what they say on the tin.WHAT IS YOUR FAVOURITE GAME? Anything Cops and Robbers themed to be honest, Cops Bankbuster is probably my favourite. That’s probably down to the fact that I grew up in my playing days on some of the classic Cops and Robbers titles in both Pubs and Clubs and they were the types of games that I found the most entertaining and fun. I have to pinch myself sometimes that I get to sit in the same room as the team and get to feedback and input on design features, when often in my head I’m still that twenty something in the pub just enjoying playing the games. It never gets old. ON THE VANTAGE TERMINAL, WHICH OF THE 5 S’s IS YOUR FAVOURITE? They all have their relative merits but for me it is ‘SORT’ by a mile. I think it is absolutely the biggest time saver for players in getting them to the game they are looking for quickly. The amount of time I used to spend personally looking for titles on a 100+ game terminal and the fact that I can now just press A-Z then press C (for Cops!) to sort alphabetically to find the games I want makes such a difference. WHAT DOES THE JOURNEY OF CREATING A NEW GAME LOOK LIKE? Every game may take a slightly different journey to market, but in general it starts with the game designers sharing a concept with the content team. We will then review collectively what it is about the concept that will make it stand out on a multi game terminal, what is it about the game that will appeal to customers, and how does it dovetail into the overall current content offering. THE ‘BIG FORTUNE’ SUITE OF GAMES ARE POPULAR GAMES AT BETFRED, HOW DID YOU COME ABOUT CREATING THIS NEW TYPE FEATURE?I can’t claim any credit for that personally as it came internally out of the Inspired Games Studio and they created it really as a move on from what we had been doing in games like Big Bonus and Big Piggy Bonus. The thinking behind those titles had been to deliver a freespins feature where the players knew they would have a minimum guaranteed win. So, it was a really clever idea the designers had, to use the same principle in Big Fishing Fortune so that players got to keep on catching fish until they landed the Big Sticky one. It’s a good example of how game design flows naturally from one game style to another and how games can be developed from something we know players already like. THE TWO MAIN PROVIDERS IN THE RETAIL SPACE ARE YOURSELVES AND SCIENTIFIC GAMES, WHAT IS IT THAT MAKES A CUSTOMER CHOOSE AN INSPIRED TERMINAL? I think that when we go up against each other in the same locations then the power of branded titles can make the difference, such as Cops and Robbers, Gold Cash and Reel King. These brands resonate strongly with players and can often be the deciding factor in which terminal to play. If I’m being honest as a player, I’d suggest it’s probably more about the overall retail experience than the terminals themselves. I think the experience that Betfred offer their players is paramount in achieving this – sometimes it can just be down to how welcoming the shop staff are. Yes, the terminal and the games on there must be great but the playing environment must be right. FROM YOUR EXPERIENCE WITH DIFFERENT RETAIL OPERATORS, IS THERE ANYTHING BETFRED EXCELS AT?I think it’s abundantly clear that Betfred really excels in customer service. I think players have developed a sense of loyalty to Betfred over time, mainly because of the excellent service and friendly welcome provided by the retail staff. I think some of the in-shop marketing of new games is really engaging and pitched just right for our players. WHAT IS IN THE INSPIRED PIPELINE FOR 2024? We’ve got loads of great games lined up for 2024, we have a new twist on the Big Fortune games coming out and watch out for our seasonally themed releases to tie in with Cheltenham, Halloween and next Xmas. With the Vantage cabinets now fully deployed we are all collectively looking forward to a great 2024.

Spin to Win will direct all players to your promoted game. Marketing will visually raise awareness of the game and customers who redeem free play may continue to play whilst they are in the game.If a customer redeems their free play on the promoted game then all these plays will count and help your game ranking.

Free Play Counts!

SPIN TO WIN

The free play prize will give the customer two games to choose from and you will want them to pick Cops n Robbers Big Money Christmas!

ENSURE ALL AVAILABLE MARKETING IS DISPLAYED.

Cops n Robber Big Money Christmas can be quickly found on Vantage with extra benefits in 4 of the 5 S's.

VANTAGE

SHOW

The game can be seen in the top 8 games and in the 24 games that sit below. The 20 second promotion video in the top 8 will show customers what the game looks like.

SORT

Sorting to the letter 'C' is quick and has the benefit of displaying other Cops n Robbers titles for those players that like this brand of game.

You don't need to type the full game name, searching for "Cop" will bring up all the Cops n Robbers games and similar game types.

SMART DECK

The smart decks top set of games are both Cops n Robber and Christmas themed games. The Smart Deck will also advertise the Spin to Win!

244 shops got last Christmas's Top Of The Slots game in 3rd place.... Cor Blimey!

3rd - £1,000 (2x North Winners - 2x South Winners

The Cops N Robbers brand resonates with with customers who used to play the game on AWPs in pubs and clubs.

COPS 'N' ROBBERS PLAYERS

Now the game has been modernised and appeals to both old and new slot players. Customers who like this brand of game in your shop will surely love this new festive version.

POPULAR BRAND OF GAME.

ORIGINAL COPS N ROBBERS GAME.

19 shops got last Christmas's Top Of The Slots game in 1st place....quite an exclusive club.

1st - £1,500 (2x North Winners - 2x South Winners

288 shops got last Christmas's Top Of The Slots game in 4th place....a criminal performance!

4th - £750 (2x North Winners - 2x South Winners

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