RumbleOn/RideNow Social Media Strategy - Q1/Q2 2023

Operations and MarketingStrategy

SOCIAL MEDIA

4.

Roadmap

Index

Introduction

3.

2.

1.

Strategy

Goals & KPIs

INDEX

Introduction

Continues to create beneficial policies to improve the industry

Acquired multiple powersports companies

Introduction

Developed a nationwide vehicle distribution system

RumbleOn isambitiously changingthe powersports industry

industry transformer

industry leader

Introduction

This is the go-to company for learning about gear, vehicles, culture, and events.

we aren't doing it alone

Introduction

Ambitious, creative, and dares to take risks for the betterment of the industry.

Create passionate fan-base

EstablishAuthority in theIndustry

BuildInvestorInterest

Secure our place as an industry titan!

Goals

rumbleOn Social MEdia Purpose

Create passionate fan-base

Build trust and interest with our content

Drive traffic and increase sales at dealerships

Establish ourselves as an industry favorite, online and in person

Goals

ridenow Social MEdia Purpose

Introduction

• No one has linked valuable entertainment to dealerships in powersports
• Additional income and brand repair with proper digital presence
• Evolve from a large company to an enterprise

Opportunities

• Negative brand reputation to overcome
• Limiting transparency could affect trust in our brand
• Limited communication leads to internal confusion

Threats

• Unclear vision
• Brand consistency is nonexistent
• Content isn't engaging or compelling

Weaknesses

• Talented marketing team
• Ability to create a powerful social media presence

• Capital to invest in our growth

Strengths

SWOT RumbleOn and Ridenow

Introduction

GOALS & KPIs

• RECIEVE INBOUND CASH OFFERS (Monthly, YoY)
• Measured by tracking total number of offers, qualified offers, acquisiton rate, and cost per inbound

• INCREASE VISITORS TO DEALERSHIPS (Monthly, YoY)
• Measured by tracking total number of monthly visitors, number of scheduled visits, and amount of abandoned visits

• INCREASE REVENUE (Monthly, YoY)
• Measured by tracking total number of vehicles and equipment sold

• EXPAND BRAND AWARENESS (Monthly, YoY)
• Measured by monthyl impressions, reach, and follower count

• IMPROVE BRAND REPUTATION (Month to Month)
• Measured by tracking reviews and positive/negative ratio of public discussion via social listening

Goals

rumbleOn and RideNowSocial MEdia Goals

• Reach
• Engagement Rate & Break Down
• Lead Gen Conversion Rate
• CPL

• Gross and Net Profit

PAID KPIs

• Reach
• Engagement Rate & Break Down

• Follower Count
• Brand Sentiment

ORGANIC KPIs

• Reach
• Engagement Rate & Break Down
• Cash Offer Conversion Rate
• CPL

• Inbound Cash Offers

PAID KPIs

• Reach
• Engagement Rate & Break Down

• Follower Count
• Brand Sentiment

ORGANIC KPIs

Goals

SOCIAL MEDIA KPIs

Goals

# Page Likes

# Subscribers

# Followers

Our GoalX% - X%

POORENGAGEMENT

X%

DECENTREACH

X%

Our GoalX% - X%

rumbleOn Social MEdia Stats

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campaigns

CONTENT

STRATEGY

Channels

Communication

VALUE | ENTERTAINING | AMBITIOUS

Strategy

• Monthly reports will be sent to each dealership reviewing organic and paid social media results

Strategy

• Dealerships will be able to set meetings with RumbleOn FSC via ticketing system

• National and Regional managers will be responsible for making sure dealerships are properly updated, heard & supported

Ridenow

Local / Dealership

Ridenow

Regional

Ridenow

National

02

RumbleOn

field support center

• RumbleOn will most often meet with National and Regional levels of RideNow

Communication is Key

• Review the quarter's results
• Make sure everyone is prepared for upcoming quarter
• Discuss any concerns and issues we have discovered
• 45 - 60 minutes long

Strategy

Ridenow

Local / Dealership

Ridenow

Regional

Ridenow

National

02

RumbleOn

field support center

We will meet withNational and Regional Marketing Managers on the last Thursday of each quarter to:

Communication is Key

We are developing guidelines for if a GM wants to make a personal account on other platforms to promote their dealership

Strategy

Ridenowdealerships

RidenowNational

RumbleOnNational

social channels

In order to maintain brand consistency with quality content, some social media platforms will have accounts for each dealership location and others will be used for the national brand only

Strategy

Info

social channelsorganic

OrganicPlatform Heirarchy

• Original and Engaging, long-forum content, is the backbone of our digital presence

• This content will then be cut into clips and used for short content on other channels
• Reels, Shorts, TikTok, Newsfeed, etc.

• All content must benefit the viewer first, then the company

Strategy

social channelspaid

PaidPlatform Heirarchy

• We will create high quality ads that are appropriate to each specific channel

• Compare KPI's and previous campaigns

Use these pillars as a guide for content inspiration

Become a vocal thought leader

Reputation building

Content that showcases next-level thinking found in the higher levels of powersports

EDUCATE

Establish authority

Increase employment interest

Develop trust

Content that dives into the brilliant minds of those who have shaped the powersports industry.

Expand our network

DEEP DIVE

Strategy

Build investors' interest

Content that gets people excited about the company, our current goals, projects, and what kind of impact we have on the world

INSIDE OUT

RUMBLEON CONTENT PILLARS

Use these pillars as a guide for content inspiration

Become a vocal thought leader

Reputation building

Content that equips our audience on a broad range of topics related to powersports.

EQUIP

Develop trust

Get people interested in visiting a location

Content that gets people excited about our dealerships, how we are different, and what they can expect when they visit

INSIDE OUT

Future collaboration opportunities

Attention building

Content that our audience can't get enough of! Bike builds, event coverage, interviews, stunts! continuous high-octane fun!

Return viewers

ADVENTURE

Strategy

RIDENOW CONTENT PILLARS

• Ticketing system will allow dealerships to submit a campaign request to their regional manager

• Marketing calendar will let the dealership owners know what we are running ads for and when

• Regional Managers will have an opportunity to discuss the campaigns with us in our monthly meeting

Strategy

All social media campaigns will be developed, executed and managed by RumbleOn FSC

Campaign Management

Announce new social media strategy

FEB. 12023

01

Q1 Roadmap

Have all reference material created, stored, and accessible to everyone

FEB. 132023

Setup and onboard users for Brandwatch

Feb. 132023

Feb. 102023

Change dealership pages into store pages and gain control over all digital channels

03

Send finalized documents out for signatures

05

04

02

feb. 32023

Evaluate and refine new system based on feedback and Q1 reports

07

Mar. 12023

Send out first monthly reports; Quarterly Reviews to follow

• New social channels
• Sponsorship program
• Large scale campaign
• Dealership hightlights

Q2

Mar. 31 2023

06

Q1 is a very transformative quarter.After systems are established and all employees are familiar with it, we will begin implementing new opportunities for accelerated growth in Q2.

Phone: 817-601-7271Email: hayden@rumbleon.com

Hayden Clark

Please contact our Social Media Lead, Hayden Clark, with any additonal questions regarding our new social media strategy, timeline, or process changes.

thank you!

this is where we will attach shortcuts to the final documents after they are approved

IMPORTANT RESOURCES