RumbleOn/RideNow Social Media Strategy - Q1/Q2 2023

SOCIAL MEDIA

Operations and Marketing Strategy

INDEX

1.

Introduction

Goals & KPIs

2.

Strategy

3.

4.

Roadmap

Index

Introduction

RumbleOn is ambitiously changing the powersports industry

Developed a nationwide vehicle distribution system

Acquired multiple powersports companies

Continues to create beneficial policies to improve the industry

Introduction

we aren't doing it alone

industry transformer

industry leader

This is the go-to company for learning about gear, vehicles, culture, and events.

Ambitious, creative, and dares to take risks for the betterment of the industry.

Introduction

Introduction

rumbleOn Social MEdia Purpose

Secure our place as an industry titan!

BuildInvestor Interest

Establish Authority in the Industry

Create passionate fan-base

Goals

ridenow Social MEdia Purpose

Establish ourselves as an industry favorite, online and in person

Drive traffic and increase sales at dealerships

Build trust and interest with our content

Create passionate fan-base

Goals

SWOT RumbleOn and Ridenow

Weaknesses

Strengths

• Talented marketing team
• Ability to create a powerful social media presence

• Capital to invest in our growth

• Unclear vision
• Brand consistency is nonexistent
• Content isn't engaging or compelling

Threats

Opportunities

• Negative brand reputation to overcome
• Limiting transparency could affect trust in our brand
• Limited communication leads to internal confusion

• No one has linked valuable entertainment to dealerships in powersports
• Additional income and brand repair with proper digital presence
• Evolve from a large company to an enterprise

Introduction

Introduction

GOALS & KPIs

rumbleOn and RideNow Social MEdia Goals

• RECIEVE INBOUND CASH OFFERS (Monthly, YoY)
• Measured by tracking total number of offers, qualified offers, acquisiton rate, and cost per inbound

• INCREASE VISITORS TO DEALERSHIPS (Monthly, YoY)
• Measured by tracking total number of monthly visitors, number of scheduled visits, and amount of abandoned visits

• INCREASE REVENUE (Monthly, YoY)
• Measured by tracking total number of vehicles and equipment sold

• EXPAND BRAND AWARENESS (Monthly, YoY)
• Measured by monthyl impressions, reach, and follower count

• IMPROVE BRAND REPUTATION (Month to Month)
• Measured by tracking reviews and positive/negative ratio of public discussion via social listening

Goals

SOCIAL MEDIA KPIs

ORGANIC KPIs

PAID KPIs

• Reach
• Engagement Rate & Break Down
• Cash Offer Conversion Rate
• CPL

• Inbound Cash Offers

• Reach
• Engagement Rate & Break Down

• Follower Count
• Brand Sentiment

ORGANIC KPIs

PAID KPIs

• Reach
• Engagement Rate & Break Down
• Lead Gen Conversion Rate
• CPL

• Gross and Net Profit

• Reach
• Engagement Rate & Break Down

• Follower Count
• Brand Sentiment

Goals

rumbleOn Social MEdia Stats

# Page Likes

POORENGAGEMENT

DECENTREACH

# Subscribers

X%

X%

Our GoalX% - X%

Our GoalX% - X%

# Followers

Goals

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Communication

Channels

Strategy

VALUE | ENTERTAINING | AMBITIOUS

campaigns

CONTENT

STRATEGY

Communication is Key

RumbleOn

field support center

• RumbleOn will most often meet with National and Regional levels of RideNow

02

Ridenow

National

• National and Regional managers will be responsible for making sure dealerships are properly updated, heard & supported

Ridenow

• Dealerships will be able to set meetings with RumbleOn FSC via ticketing system

Regional

• Monthly reports will be sent to each dealership reviewing organic and paid social media results

Ridenow

Local / Dealership

Strategy

Communication is Key

RumbleOn

field support center

02

We will meet with National and Regional Marketing Managers on the last Thursday of each quarter to:

Ridenow

National

Ridenow

Regional

• Review the quarter's results
• Make sure everyone is prepared for upcoming quarter
• Discuss any concerns and issues we have discovered
• 45 - 60 minutes long

Ridenow

Local / Dealership

Strategy

social channels

In order to maintain brand consistency with quality content, some social media platforms will have accounts for each dealership location and others will be used for the national brand only

RumbleOnNational

Ridenowdealerships

RidenowNational

We are developing guidelines for if a GM wants to make a personal account on other platforms to promote their dealership

Strategy

social channels organic

OrganicPlatform Heirarchy

• Original and Engaging, long-forum content, is the backbone of our digital presence

• This content will then be cut into clips and used for short content on other channels
• Reels, Shorts, TikTok, Newsfeed, etc.

• All content must benefit the viewer first, then the company

Info

Strategy

social channels paid

PaidPlatform Heirarchy

• We will create high quality ads that are appropriate to each specific channel

• Compare KPI's and previous campaigns

cost-per-results to measure success

Strategy

RUMBLEON CONTENT PILLARS

Use these pillars as a guide for content inspiration

INSIDE OUT

Content that gets people excited about the company, our current goals, projects, and what kind of impact we have on the world

Build investors' interest

Develop trust

Increase employment interest

EDUCATE

DEEP DIVE

Expand our network

Content that dives into the brilliant minds of those who have shaped the powersports industry.

Establish authority

Content that showcases next-level thinking found in the higher levels of powersports

Become a vocal thought leader

Reputation building

Strategy

RIDENOW CONTENT PILLARS

Use these pillars as a guide for content inspiration

ADVENTURE

Return viewers

Content that our audience can't get enough of! Bike builds, event coverage, interviews, stunts! continuous high-octane fun!

Attention building

Future collaboration opportunities

INSIDE OUT

EQUIP

Content that equips our audience on a broad range of topics related to powersports.

Content that gets people excited about our dealerships, how we are different, and what they can expect when they visit

Become a vocal thought leader

Develop trust

Reputation building

Get people interested in visiting a location

Strategy

Campaign Management

All social media campaigns will be developed, executed and managed by RumbleOn FSC

• Ticketing system will allow dealerships to submit a campaign request to their regional manager

• Marketing calendar will let the dealership owners know what we are running ads for and when

• Regional Managers will have an opportunity to discuss the campaigns with us in our monthly meeting

Strategy

Q1 Roadmap

01

Announce new social media strategy

FEB. 12023

03

04

05

02

Change dealership pages into store pages and gain control over all digital channels

Setup and onboard users for Brandwatch

Send finalized documents out for signatures

Have all reference material created, stored, and accessible to everyone

FEB. 132023

Feb. 132023

feb. 32023

Feb. 102023

Q1 is a very transformative quarter. After systems are established and all employees are familiar with it, we will begin implementing new opportunities for accelerated growth in Q2.

06

07

Q2

Send out first monthly reports; Quarterly Reviews to follow

Evaluate and refine new system based on feedback and Q1 reports

• New social channels
• Sponsorship program
• Large scale campaign
• Dealership hightlights

Mar. 31 2023

Mar. 12023

thank you!

Please contact our Social Media Lead, Hayden Clark, with any additonal questions regarding our new social media strategy, timeline, or process changes.

Hayden Clark

Phone: 817-601-7271Email: hayden@rumbleon.com