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Comms Latam GOAL
Alejandra Martinez
Created on October 2, 2023
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LATAM Communications Department
Latam Comms Team
María Paula Rincón
Sharic Martínez
Moisés Flores
Graphic Designer, Honduras
Social Communicator,Colombia
Social Communicator, Colombia
Gerson García
Adriana Ruiz
Communications and Institutional Relations Officer, Colombia
Communications Officer, Honduras
Alejandra Martínez
Visual Communication Officer, Honduras
Increase GOAL's footprint and position among donors and increase diversified long-term funding opportunities and accountability of GOAL programmes to key stakeholders.
GOAL Comms Objective
Increase the visibility of GOAL's impact and values through a communications and marketing strategy for the delivery of evidence-based and creative material and content.
Social Media Management
Communication's duties
This approach has allowed us to share significant stories and strengthen our presence and advocacy as a humanitarian organization in Latin America.
The fluent coordination between both countries has been a fundamental pillar in this achievement, giving all GOAL content a unique and authentic identity. Through bi-monthly content planning meetings, we highlight project activities, holiday celebrations and commemorative days that emphasize the values, traditions and cultural richness of the diverse communities and ethnicities in the region.
GOAL Latin America's communications team has established an exceptional dynamic that has allowed it to successfully reflect content from Honduras, Colombia and other countries where GOAL projects are being developed in the region.
Coordinación del departamento de comunicaciones
Communication's duties
To keep our media always online with project activities
Stories
To boost the digital strategy through budget and timeline
Ads
To balance GOAL's platform such as facebook and instagram with posts of both countries
Weekly posts
Working together the channel, type of material, and desired approach to enhance the Day highlighting GOAL's work in both countries.
Humanitarian Holidays
To develop digital strategies, coordinate future joint projects such as campaigns, documents, success stories.
Meetings
Social Media Management
Communication's duties
Organic reachment
2,921
Organic reachment
149,344
107,256
1,416,758
Facebook outreach 2022
11,339
Facebook outreach Jan-Sept 2023
Instagram outreach Jan-Sept 2023
Instagram outreach 2022
391,200
Engagement 2022 vs 2023
Social Media Management
Communication's duties
Organic reachment
578
Organic reachment
9,322
2,113
78,964
Facebook profile visits 2022
407
Facebook profile visits Jan-Sept 2023
Instagram profile visits Jan-Sept 2023
Instagram profile visits2022
9,943
Engagement 2022 vs 2023
Social Media Management
Communication's duties
Organic reachment
254
Organic reachment
3,713
386
12,600
Facebook followers 2022 *approx
180
Facebook followers Jan-Sept 2023
Instagram followers Jan-Sept 2023
Instagram followers2022 *approx
3,900
Engagement 2022 vs 2023
Social Media Management
Communication's duties
LATAM Digital Campaigns
Visual material
For project participants
Institutional documents
Institutional documents
Safeguarding
Public relations & field work
Approach to traditional media
Approach to traditional media
Work Field
Our mission is to empower the communities we serve. Through our humanitarian stories, we not only showcase the positive impact of our projects, but also highlight the resilience and determination of people facing extraordinary challenges. Each story captured is a testimony to the spirit of resilience and collaboration that characterizes the communities we work with. We believe in the importance of sharing these inspiring narratives to raise awareness of the realities and needs of those living in vulnerable contexts and to foster global solidarity.
Part of the Blue Economy program to support disabled & active divers
Crowdfunding Campaign
- Resilience
- Income
- Sea
- Waves
- Depth
- Edge
- Courage
- Future
- Dive
- Survival
- Blue
- Risk
The Concept
The Donation
Our goal: reach at least $ 50K, for this purpose, we believe we can make it within a year
For how long?
International Day of Persons with Disabilities