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Comms Latam GOAL

Alejandra Martinez

Created on October 2, 2023

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LATAM Communications Department

Latam Comms Team

María Paula Rincón

Sharic Martínez

Moisés Flores

Graphic Designer, Honduras

Social Communicator,Colombia

Social Communicator, Colombia

Gerson García

Adriana Ruiz

Communications and Institutional Relations Officer, Colombia

Communications Officer, Honduras

Alejandra Martínez

Visual Communication Officer, Honduras

Increase GOAL's footprint and position among donors and increase diversified long-term funding opportunities and accountability of GOAL programmes to key stakeholders.

GOAL Comms Objective

Increase the visibility of GOAL's impact and values through a communications and marketing strategy for the delivery of evidence-based and creative material and content.

Social Media Management

Communication's duties

This approach has allowed us to share significant stories and strengthen our presence and advocacy as a humanitarian organization in Latin America.

The fluent coordination between both countries has been a fundamental pillar in this achievement, giving all GOAL content a unique and authentic identity. Through bi-monthly content planning meetings, we highlight project activities, holiday celebrations and commemorative days that emphasize the values, traditions and cultural richness of the diverse communities and ethnicities in the region.

GOAL Latin America's communications team has established an exceptional dynamic that has allowed it to successfully reflect content from Honduras, Colombia and other countries where GOAL projects are being developed in the region.

Coordinación del departamento de comunicaciones

Communication's duties

To keep our media always online with project activities

Stories

To boost the digital strategy through budget and timeline

Ads

To balance GOAL's platform such as facebook and instagram with posts of both countries

Weekly posts

Working together the channel, type of material, and desired approach to enhance the Day highlighting GOAL's work in both countries.

Humanitarian Holidays

To develop digital strategies, coordinate future joint projects such as campaigns, documents, success stories.

Meetings

Social Media Management

Communication's duties

Organic reachment

2,921

Organic reachment

149,344

107,256

1,416,758

Facebook outreach 2022

11,339

Facebook outreach Jan-Sept 2023

Instagram outreach Jan-Sept 2023

Instagram outreach 2022

391,200

Engagement 2022 vs 2023

Social Media Management

Communication's duties

Organic reachment

578

Organic reachment

9,322

2,113

78,964

Facebook profile visits 2022

407

Facebook profile visits Jan-Sept 2023

Instagram profile visits Jan-Sept 2023

Instagram profile visits2022

9,943

Engagement 2022 vs 2023

Social Media Management

Communication's duties

Organic reachment

254

Organic reachment

3,713

386

12,600

Facebook followers 2022 *approx

180

Facebook followers Jan-Sept 2023

Instagram followers Jan-Sept 2023

Instagram followers2022 *approx

3,900

Engagement 2022 vs 2023

Social Media Management

Communication's duties

LATAM Digital Campaigns

Visual material

For project participants

Institutional documents

Institutional documents

Safeguarding

Public relations & field work

Approach to traditional media

Approach to traditional media

Work Field

Our mission is to empower the communities we serve. Through our humanitarian stories, we not only showcase the positive impact of our projects, but also highlight the resilience and determination of people facing extraordinary challenges. Each story captured is a testimony to the spirit of resilience and collaboration that characterizes the communities we work with. We believe in the importance of sharing these inspiring narratives to raise awareness of the realities and needs of those living in vulnerable contexts and to foster global solidarity.

Part of the Blue Economy program to support disabled & active divers

Crowdfunding Campaign

  • Resilience
  • Income
  • Sea
  • Waves
  • Depth
  • Edge
  • Courage
  • Future
  • Dive
  • Survival
  • Blue
  • Risk

The Concept

The Donation

Our goal: reach at least $ 50K, for this purpose, we believe we can make it within a year

For how long?

International Day of Persons with Disabilities

Start on Dec 3th

When?

The Campaign Material

The Campaign Material

Thank you!