ECON PRESENTATION

Amira - Sujita - Toyosi - Yasmin

DPA - Dynamic Product Ads

How to manage your Catalogue

Third-Party Partners for Advantage Catalogue Ads

Why use an Advantage+ Catalogue Ad

Advantage+ Catalogue Ads

How to create a Catalogue

How to create Dynamic Ads

Dynamic Ads

Index

Facebook's dynamic ads enable you to automatically promote your entire product catalogue across Facebook, Instagram and Audience Network without having to create thousands of individual ads. Dynamic ads capture the intent signals that customers show on websites and apps to ensure that the right products are connected to the right people. Facebook Dynamic Product Ads are ads that change to show content and promotions to users who have shown interest in a specific product or service.Dynamic Ads automatically promote your inventory to people who have expressed interest on your website, in your app or elsewhere on the Internet. Dynamic Ads look exactly like other single image ads, carousel ads or collection ads on Facebook, Instagram and Audience Network. However, instead of individually creating an ad for every item you promote, you create an ad template that automatically uses images and details from your catalog for items you’d like to advertise

Dynamic Ads

Dynamic Ads use machine learning to scale your ads when you have a broad range or large volume of products.The following is possible on Dynamic Ads: • Personalize your ads: Show people across Meta apps (Facebook and Instagram) the items they’re most interested in. • Drive more sales: Increase conversions on your website by showing people products that they want to buy. • Re-target visitors: Bring back recent website visitors who viewed an item without purchasing.

Dynamic Ads

1. Create your sales campaign: a. Set up a new campaign from Ads Manager and select the sales objective. b. Add your campaign details, enable your catalogue, and input your A/B testing information. c. Turn on Advantage campaign budget. Advantage shopping campaigns are automated sales campaign that leverage machine learning to better utilize your advertising budget by serving your ads to the audiences most likely to convert. 2. Set up you ad set: a) Choose the location to drive sales to, such as your website or app. Depending on the selected location, the Meta Pixel may be required. b) Choose your budget, audience and placements. If you’re driving traffic to your website or app, you can switch on the toggle for dynamic creative to enable Advantage+ catalogue ads.

Begin by creating a catalogue and add your inventory of products to Facebook or Instagram. Once the catalogue is created, follow these steps.

How to create Dynamic Ads

3. Enable dynamic formats and creative: a) In Ad setup, select Catalogue under Creative source. b) Use the toggle to switch Dynamic Formats and Creative on. 4. Select ad creative: a) In the Ad creative section, select the catalogue and product set for your ad and use the drop-down to include the cover media that you wish to appear in your collection ads. b) Add the primary text, headline, description and website URL or mobile app to include, then review and publish your ad.

How to create Dynamic Ads

• Switch to your page

• Click All tools

• Select Commerce manager

• Press Create a catalogue

• select Get Started

• Select Type of product

• Upload picturess of product

• Provide a name of your catalogue.

• Press Create

How to create a Catalogue

1. Open Business Settings from All tools on your page. 2. Select Data Sources 3. Select Catalogue 4. Select Add followed by Create a New Catalogue 5. Provide a name to the catalogue and choose the catagory of the selling product 6. Press Create catalogue 7. Select any Meta Pixel that the catalogue need to be connected with and then click save.

How to manage your Catalogue

Advantage+ catalogue ads have two targeting options that reach your customers across different stages of the buying journey: Advantage+ catalogue ads for broad audiences reach consumers who have not yet purchased from your business or visited your website but may have shown interest in the types of products or services that you are offering. Advantage+ catalogue ads for retargeting reach consumers who have expressed interest in specific products on your website or app and encourage them to complete the action.

Advantage+ Catalogue Ads

Personalized: Automatically deliver content based on their interest.Always on: Automatically promotes all items without configuration individual ad Retargeting: Retarget website or mobile app shoppers to remind them of items that they viewed but didn't buy. Find new shopper: Reach new people who've expressed interest in your products (or products similar to yours) using broad audience targeting, even if they haven't visited your website or app yet. Organic reconsideration: To help people revisit your catalogue, product details from your ad campaign may appear in organic reconsideration experiences

Why use an Advantage+ Catalgoue Ad

Using BigCommerce on Facebook Using Magento on Facebook Using WooCommerce on Facebook Using Shopify on Facebook

Third-Party Partners for Advantage+ Catalogue Ads

Yasmin Nilufar

Toyosi Salako

Sujita Sigdel

Amira Vohra

Thank You