Kinetic Typography

Kinetic Typography Workflow

By Maryam Nazif

Start

Summary

Kinetic typography—the technical name for "moving text"—is an animation technique mixing motion and text to express ideas using video animation.

Process

1- Source Audio

2- Design Brief

3- Mood Board

4- Style Guide

5- Storyboard

6- Final Motion Design

Source Audio

- Using a word doc, type out audio - ensure grammar and spelling are correct- Analyze the narrative and create scences (major beats) by separating sentences into paragraphs

+ info

Design Brief

Speech: Charlie Chaplin, “The Great Dictator” MovieLength: 00:47Style: Bold and StrongColors: Grey, Black, Yellow, Shades of RedTextures: Halftone, Grainy, FadedMood: Unity and HeroismGoal: Leave a lasting impression on the audience

Mood Board

Style Guide

Storyboard

Motion Design

Soldiers! Don’t give yourselves to brutesMen who despise you - enslave you Who regiment your livestell you what to do - what to think and what to feel!Who drill you - diet you - treat you like cattle, use you as cannon fodder. Don’t give yourselves to these unnatural menMachine men with machine minds and machine hearts! You are not machines! You are not cattle!You are men!You have the love of humanity in your hearts! You don’t hate! Only the unloved hateThe unloved and the unnatural!Soldiers!Don’t fight for slavery! Fight for liberty!In the name of democracy, let us all unite!

Transcript